2. Broadcasting
• Broadcasting is the final process in the production stages
and is where exhibition takes place. Some broadcasters
that are popular for this particular genre of music are
MTV Dance and YouTube. These are the two channels I
hope to broadcast on because MTV Dance is aimed
specifically at my target audience, so exhibiting my video
on there would make sense. Also, YouTube is free to
access to anyone who has internet connection which
means it is widely accessible unlike MTV Dance which is a
commercial broadcaster who is only viewed through
subscription. Also, the ethos of MTV Dance states that
they want to kill boring, which reflects our music, genre
and video ideas as our genre and video is all about fun
and having a good time!
3. What is commissioning?
• Commissioning is the process of allowing a
new product to enter the market by giving out
the certain funds needed. In the case of a
music video, it is most likely to be funded by
the artist or the record label
4. Step 1
• Ideas are collected, meaning that the
narrative and structure is planned and the
music video will have a rough or detailed
drawing out of what will happen in the video.
5. Step 2
• Finding an appropriate director, this is
important to find someone who has
experience in the production in music videos,
which is hard because there isn’t much money
for directors in making music videos, so they
are likely to be more experienced in other
things.
6. Step 3
• Agree the budget, this could be with the
record label or setting your own as the artist.
This is the final process in commissioning as it
is then decided how much money is placed
into the production of the music video and
after that, production can begin.
