This document discusses broadcasting and commissioning a music video. It states that the goal is to broadcast the music video on MTV Dance and YouTube. MTV Dance specifically targets the intended audience, while YouTube provides wider accessibility. Commissioning involves funding a new product, like a music video, and includes gathering ideas, finding a director, and agreeing on a budget, allowing production to begin.

1. Commissioning and broadcasting
Harry Saunders

2. Broadcasting
• Broadcasting is the final process in the production stages
and is where exhibition takes place. Some broadcasters
that are popular for this particular genre of music are
MTV Dance and YouTube. These are the two channels I
hope to broadcast on because MTV Dance is aimed
specifically at my target audience, so exhibiting my video
on there would make sense. Also, YouTube is free to
access to anyone who has internet connection which
means it is widely accessible unlike MTV Dance which is a
commercial broadcaster who is only viewed through
subscription. Also, the ethos of MTV Dance states that
they want to kill boring, which reflects our music, genre
and video ideas as our genre and video is all about fun
and having a good time!

3. MTV
The official statistics from the MTV site
tells us that the majority of their
audiences are in ABC1 which backs up my
research and audience profile
It also tells me that the audience is a split
between female and male which will help
me understand when looking at
broadcasting how to aim it at the
audience correctly.

4. What is commissioning?
• Commissioning is the process of allowing a
new product to enter the market by giving out
the certain funds needed. In the case of a
music video, it is most likely to be funded by
the artist or the record label

5. Step 1
• Ideas are collected, meaning that the
narrative and structure is planned and the
music video will have a rough or detailed
drawing out of what will happen in the video.

6. Step 2
• Finding an appropriate director, this is
important to find someone who has
experience in the production in music videos,
which is hard because there isn’t much money
for directors in making music videos, so they
are likely to be more experienced in other
things.

7. Step 3
• Agree the budget, this could be with the
record label or setting your own as the artist.
This is the final process in commissioning as it
is then decided how much money is placed
into the production of the music video and
after that, production can begin.