Marketing and promotion of music has evolved significantly since the 1960s due to advances in technology. In the 1960s, television allowed artists to promote their music through performances on TV. In the 1970s, portable recording equipment enabled higher production value music videos. In the 1980s and 90s, MTV helped promote artists and music videos became commercial products themselves through sales of videos and DVDs. By the 2000s, digital technologies and platforms like YouTube made music videos more accessible and important as a form of artistic expression and promotion, with the overall purpose continuing to be selling music and related products.

1. Marketing and Promotion
Changes over time in Marketing and Promotion - The purpose

2. 1960s
 First use of moving images shown through videos and TV to promote
artist and allowing for the band to be heard on TV. The technological
development in this case is TVs within peoples households, allowing
people to watch TV any time they want thus being able to watch videos of
artists performing. The main purpose of this was to promote the songs
and sell records.

3. 1970s
 The years where artists began to record specific videos to go with the
song, which had a higher artistic value than just a simplistic video of the
artist performing. The main technology that was involved in this change
was more portable recording equipment which made it much easier to
film videos in different ways. The main purpose for this was to sell records,
albums and cultivate the 'star' creating an image and a brand of the artist.

4. 1980 - 90s
 Artists used advents of MTV to promote their products as this was the
most well known music channel of all time this encouraged cultivation of
image of the artist. Record companies expanded their products in higher
production values creating better media. Videos become events in
themselves eg ‘Thriller.’ The technology which made this possible was
mainly hard disk editing, digital, global TV satellite stations, home video
and DVD. The main purpose of this similar to previous years was to sell
records and albums, however also now sell new products such as the
video, DVDs and other commercial tie-ins.

5. 2000s
 Continued expansion and experimentation of form. The rise of the auteur
directors (late 90s too). Music video continued to be as memorable as the
music, and was becoming just as important as the audio itself with awards
coming in such as the best music video, etc. This advance was due to the
falling cost of hardware, digital TV, the audiences capability to become the
user with the use of cheap and inexpensive tools and uploading sites such
as YouTube. The purpose was as above in the previous years, but now
with ease of access, repetition and archiving, for example a music video
you.