Universal Music Research

1. UNIVERSAL MUSIC

2. WHAT THEY DO
Universal music , have a large amount of labels and brands that are under there name , these provide artists with
contracts and allow them to produce music , universal music also set guidelines about the time of music that the
artist is able to produce. They also are used to help up and coming artists to found a brand or label.

3. BACKGROUND
• UMG is the one of the largest music companies in the world.
• The company oversees various business ventures related to recorded music, music publishing, live
events, and merchandising.
• UMG owns a large amount of different genres of music that attracts fans and supporters from all walks
of life.
The core values
The core Values for UMG is Artistry, Innovation and Entrepreneurship , this allows there artists to explore
new opportunities.

4. HISTORY OF UNIVERSAL MUSIC
Universal music first started as a record company that was attached to the film studio Universal Pictures.
• In 2004 universal studios merged with NBC, this caused universal music to have a separate
management from universal studio.
• Then in the year 2006 the company became its own separate brand.
• Then in 2007 Vivendi the French owner brought BMG Music Publishing after receiving European Union
Regulatory approval.
• Then in 2010 there was a biding war for EMI as the music company known as Warner Music Group
placed a bid of 2.2 Billion dollars.
• in 2012 Universal Music where able to full purchase the record label of EMI

5. HOW THIS WILL AFFECT MY VIDEO
This will affect my video by having the video be creative and being something that is not the same as other
videos. The video also will be impacted by universal music as the video will spread a message to the people
who watch the video.