The institution of music videos
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The document outlines the process of music video production. An executive producer deals with management and legal issues, while a music producer chooses projects and songs. Pre-production involves budgeting, choosing accessible locations, designing visual elements, acquiring equipment, and casting talent. Successful companies like VEVO host music videos on YouTube and their website. The director controls the video production and adds their own vision. Record labels are involved in advertising and distribution. Videos are distributed online and through channels like MTV to reach wide audiences. They are exhibited on platforms like iTunes and Spotify to ensure a broad audience. Companies must ensure their content avoids offensive topics to suit all viewers.
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The institution of music videos
The production of music videos involves an executive producer who handles management and legal issues, and a music producer who chooses projects and songs. Pre-production includes budgeting, choosing accessible locations, designing visual elements, securing equipment, and casting performers. Successful companies like Vevo host music videos from major labels on YouTube and their website. Key roles include the director, who controls the video's vision, and record labels, which advertise and distribute videos. Distribution platforms include YouTube, iTunes and music channels, allowing global streaming. Videos are exhibited on digital services to reach wider audiences, but companies must ensure content meets censorship standards to appeal to all viewers.
Helpful Websites
Mr. Henton showed the class several websites that could help them with their media knowledge and guidance for an assigned task. He explained each site as they cover different aspects of music videos. The student will post logos of the sites and give a brief explanation of what each offers, including Bemuso which allows exploring the music business and industry, Promo News which provides daily music video updates, news and links to high quality videos, and BUG which gives exposure to inspiring new music videos from established and newcomer directors.
Muc 109 Lec 5a. Intro To Copyright Microteach
This document provides an introduction to music copyright. It explains that copyright protects original works of authorship and includes both musical works (songs) and sound recordings. The author's rights include reproduction, creation of derivatives, distribution, and public performance. To determine if permission is needed, one must understand the concepts of original authorship and fixed expression that define what is protected. The document addresses whether permission is required for sharing music, using samples, playing covers, and making promotional mixes. Key exceptions to copyright protection are also noted.
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This document discusses designing inclusive customer experiences for the Yerba Buena Center for the Arts (YBCA). It provides background on the YBCA, noting it opened in 1993 in San Francisco's redeveloped Yerba Buena district. The document outlines the YBCA's target audiences of Creative Changemakers and Upbeat Engaged individuals. It poses the design challenge of creating a sense of inclusion for YBCA visitors and provides considerations such as the YBCA's two building campus and free public spaces. The document seeks ways to make visitors feel welcome, like they know how to participate, and valued in their experience at the YBCA.
A Rokpool Powerpoint Aug 2008 2 Copy
Rokpool aims to create a premier music website combining a vast music archive with a social network. The site will source unique music-related content from the past 60 years, including rare tracks, videos, photos and interviews. Content will be available for members to explore and share. Rokpool has scoured the globe to uncover forgotten musical gems and secure content from record labels, artists and archives. The goal is for fans, musicians and the music industry to interact on the site.
Piracy
This document discusses various strategies the music industry has adopted to combat piracy, including subscription streaming services, educating users about piracy's effects, and providing incentives for legal purchases. Music labels work together through organizations like the RIAA to shut down piracy sites through lawsuits and copyright enforcement. While illegal downloads still account for 95% of music obtained, free streaming options on services like Spotify and YouTube have helped reduce piracy by providing easy, legal access to music.
Marketing and Promotion
Marketing and promotion of music has evolved significantly since the 1960s due to advances in technology. In the 1960s, television allowed artists to promote their music through performances on TV. In the 1970s, portable recording equipment enabled higher production value music videos. In the 1980s and 90s, MTV helped promote artists and music videos became commercial products themselves through sales of videos and DVDs. By the 2000s, digital technologies and platforms like YouTube made music videos more accessible and important as a form of artistic expression and promotion, with the overall purpose continuing to be selling music and related products.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unique marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
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The institution of music videos
The production of music videos involves an executive producer who handles management and legal issues, and a music producer who chooses projects and songs. Pre-production includes budgeting, choosing accessible locations, designing visual elements, securing equipment, and casting performers. Successful companies like Vevo host music videos from major labels on YouTube and their website. Key roles include the director, who controls the video's vision, and record labels, which advertise and distribute videos. Distribution platforms include YouTube, iTunes and music channels, allowing global streaming. Videos are exhibited on digital services to reach wider audiences, but companies must ensure content meets censorship standards to appeal to all viewers.
Helpful Websites
Mr. Henton showed the class several websites that could help them with their media knowledge and guidance for an assigned task. He explained each site as they cover different aspects of music videos. The student will post logos of the sites and give a brief explanation of what each offers, including Bemuso which allows exploring the music business and industry, Promo News which provides daily music video updates, news and links to high quality videos, and BUG which gives exposure to inspiring new music videos from established and newcomer directors.
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This document provides an introduction to music copyright. It explains that copyright protects original works of authorship and includes both musical works (songs) and sound recordings. The author's rights include reproduction, creation of derivatives, distribution, and public performance. To determine if permission is needed, one must understand the concepts of original authorship and fixed expression that define what is protected. The document addresses whether permission is required for sharing music, using samples, playing covers, and making promotional mixes. Key exceptions to copyright protection are also noted.
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This document discusses designing inclusive customer experiences for the Yerba Buena Center for the Arts (YBCA). It provides background on the YBCA, noting it opened in 1993 in San Francisco's redeveloped Yerba Buena district. The document outlines the YBCA's target audiences of Creative Changemakers and Upbeat Engaged individuals. It poses the design challenge of creating a sense of inclusion for YBCA visitors and provides considerations such as the YBCA's two building campus and free public spaces. The document seeks ways to make visitors feel welcome, like they know how to participate, and valued in their experience at the YBCA.
A Rokpool Powerpoint Aug 2008 2 Copy
Rokpool aims to create a premier music website combining a vast music archive with a social network. The site will source unique music-related content from the past 60 years, including rare tracks, videos, photos and interviews. Content will be available for members to explore and share. Rokpool has scoured the globe to uncover forgotten musical gems and secure content from record labels, artists and archives. The goal is for fans, musicians and the music industry to interact on the site.
Piracy
This document discusses various strategies the music industry has adopted to combat piracy, including subscription streaming services, educating users about piracy's effects, and providing incentives for legal purchases. Music labels work together through organizations like the RIAA to shut down piracy sites through lawsuits and copyright enforcement. While illegal downloads still account for 95% of music obtained, free streaming options on services like Spotify and YouTube have helped reduce piracy by providing easy, legal access to music.
Marketing and Promotion
Marketing and promotion of music has evolved significantly since the 1960s due to advances in technology. In the 1960s, television allowed artists to promote their music through performances on TV. In the 1970s, portable recording equipment enabled higher production value music videos. In the 1980s and 90s, MTV helped promote artists and music videos became commercial products themselves through sales of videos and DVDs. By the 2000s, digital technologies and platforms like YouTube made music videos more accessible and important as a form of artistic expression and promotion, with the overall purpose continuing to be selling music and related products.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unique marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
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The document discusses media ownership in the music industry. It explains that the major record labels, which make up an oligopoly, own many subsidiary labels. It owns them through a process of conglomeration where fewer larger companies own more. The major labels own labels across different music genres to reach various audiences. Independents operate separately from the majors and may specialize in niche genres.
Institution task
An executive producer oversees the entire music production process to ensure it is completed on time, on budget, and meets a high standard. A music producer is more creatively involved and contributes to song arrangements, recording sessions, and overseeing the recording process. Both roles play an important part in the production of music videos from the initial ideas and script development stages through to the final product.
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This document summarizes a lecture about music publishing and copyright administration in the internet age. It discusses intellectual property as it relates to music, the different types of copyrights that exist for musical works and sound recordings, and how publishing and royalty collection works. It also provides an overview of the various ways music is monetized and distributed online, including through platforms like YouTube, streaming services, and digital music stores. Finally, it offers recommendations for tools that independent artists can use to help with registrations, licensing, royalty collection and publishing administration as they self-publish their music.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to design and execute their own marketing strategy without full record label support, relying on labels only for physical distribution later on. Their strategy was a success based on their loyal following and history of innovation.
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Viinyl is re-defining the way music and videos are experienced. In fact their video player is a new way to attract attention, engage an audience and make money on singles and tracks. From a simple URL you can run a full screen video with interactive overlays and gather email, sell tracks and tickets, connect to social and literally showcase music thru video. You can sell any digital file including music and movies.
Q2 How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and magazine advert) is effective due to synergistic links that allow each product to promote the others, reaching a wider audience. The music video will be exhibited on 4Music TV channel, which attracts a young demographic. The digipak and magazine advert in Q Magazine and NME complement the music video by extending promotion. While traditional media allows mass reach, new media like social media offers more audience interaction and choice.
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Commissioning and broadcasting
The document discusses commissioning and broadcasting music videos. Commissioning is the process of funding a new music video project, which involves collecting ideas, finding a director, and agreeing on a budget. Broadcasting is the final stage where the music video is exhibited, with popular platforms being MTV Dance and YouTube. The author hopes to broadcast their video on MTV Dance as it targets their audience and reflects their music's fun genre.
Commissioning and broadcasting
This document discusses broadcasting and commissioning a music video. It states that the goal is to broadcast the music video on MTV Dance and YouTube. MTV Dance specifically targets the intended audience, while YouTube provides wider accessibility. Commissioning involves funding a new product, like a music video, and includes gathering ideas, finding a director, and agreeing on a budget, allowing production to begin.
Institutional research
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
research into music industry
The document discusses how music videos are made and distributed. It states that music videos use a variety of techniques like animation, live action filming, and documentaries. They typically take 2 days to film and a few weeks to edit. The major record labels that distribute videos are Universal, Sony Music, Warner Brothers, and EMI. Music videos can be found on TV channels like MTV, social media sites, artist websites, and fan websites. Their main purposes are promotion of the artist and song, as well as generating additional income through various outlets.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
Research into the Music Industry
The document summarizes the process of making a music video. It begins with finding a production company to create the video based on the artist's genre. A crew is assembled including a director and production manager. Storyboarding occurs to plan shots and ensure the video is on budget. Filming involves multiple takes and post-production includes editing shots together in time with the music before final approval. Music videos typically promote songs or albums to increase sales. Budgets range from $20,000 to $500,000 but some, like Michael Jackson's "Scream" cost over $7 million. Audiences most commonly watch music videos on YouTube through an artist's profile or recommendations.
Institution task
The role of an executive producer is to supervise the producer and ensure the music video is completed on time and on budget. They are also responsible for agreeing to artistic and technical standards. A music producer has many roles including being the creative director for an entire album, coaching musicians, and managing budgets and scheduling during recording. During pre-production, the artist refines songs and creates demos to ensure everything will run smoothly in the recording phase. Some large, successful music video production companies include Epic Records and Universal Music Group.
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Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.
UNIT 29: Annotated Music Brief
This document provides an assignment brief for a Level 3 BTEC National Extended Diploma in Creative Media Production unit on music video production. It outlines the learning outcomes, tasks, assessment criteria, and deadlines for producing a music video. Students will research music video purposes, styles, conventions and techniques. They will then originate, plan, produce and edit their own music video for a specific track, fulfilling the promotional purpose and entertaining the target audience. An informal negotiated brief allows for creative freedom but lacks written guidelines. Technical skills like camerawork, lighting, editing to the beat are required.
Research into the music video industry
Music videos are produced through a process involving pre-production planning, filming the production, and post-production editing. They serve purposes for both the record label and artist by promoting their work and image to audiences. Famous directors like Anthony Mandler work with top artists and are known for creative narratives in videos. Budgets vary significantly depending on the concept, from around $200,000-$500,000 on average, up to $10 million for major productions. Audiences now access music videos through television, online streaming, and on their mobile phones.
Music industry
The music industry consists of companies and individuals that create and sell live music, recorded music, and music videos. To use a song legally, permission must be obtained from the song's copyright owners. Record labels act as investors, paying for production and marketing. They handle documentation including royalty splits that determine what percentage of sales revenue goes to the artist and label. Artists also earn royalties from things like having their music placed in movies, TV, advertisements, and other public performances through collection agencies. Distribution deals are important for getting music sold physically and digitally through online stores.
Sam and Connor Presentation.
This document provides summaries of various topics studied in an A2 media course, including mediation, representation of the working class, radio, Pride, editing, production diaries, and an overall A2 summary. It discusses concepts such as how mediation represents reality, common representations of the working class in media, codes and conventions of radio interviews, representations in the film Pride, using editing software like GarageBand, keeping production diaries, and an overview of topics covered in the A2 course.
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One Spark Presentation Renaldo Evans NVE
NEW VISION ENT is a highly-motivated team of award winning creators, and writers located in Los Angeles, CA who've created stunning, story-driven visuals and are working collaboratively with talented film crew that have generated work in feature films, commercials, and music videos for almost two decades.
At One Spark 2014, we will unveil our first "proof of concepts" videos, giving fans a slice of what New Vision Entertainment's Art, Films, and Music Videos look like...
Music Business
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Music industry overview lesson 2015
The document discusses media ownership in the music industry. It explains that the major record labels, which make up an oligopoly, own many subsidiary labels. It owns them through a process of conglomeration where fewer larger companies own more. The major labels own labels across different music genres to reach various audiences. Independents operate separately from the majors and may specialize in niche genres.
Institution task
An executive producer oversees the entire music production process to ensure it is completed on time, on budget, and meets a high standard. A music producer is more creatively involved and contributes to song arrangements, recording sessions, and overseeing the recording process. Both roles play an important part in the production of music videos from the initial ideas and script development stages through to the final product.
MUC 109 LEC 7 Trademark
The document discusses trademark basics for the music industry. It explains that trademarks can protect band names, logos, and other distinctive symbols that musicians use to identify themselves. Federal trademark registration provides nationwide protection but costs $375, while state registration is cheaper but only protects within that state. Musicians should research if a name is already trademarked before using it. Infringement can occur if another's trademark is diluted or there is a likelihood of confusion between marks.
Music Publishing & Copyright Administration In The Internet Age
This document summarizes a lecture about music publishing and copyright administration in the internet age. It discusses intellectual property as it relates to music, the different types of copyrights that exist for musical works and sound recordings, and how publishing and royalty collection works. It also provides an overview of the various ways music is monetized and distributed online, including through platforms like YouTube, streaming services, and digital music stores. Finally, it offers recommendations for tools that independent artists can use to help with registrations, licensing, royalty collection and publishing administration as they self-publish their music.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to design and execute their own marketing strategy without full record label support, relying on labels only for physical distribution later on. Their strategy was a success based on their loyal following and history of innovation.
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Viinyl is re-defining the way music and videos are experienced. In fact their video player is a new way to attract attention, engage an audience and make money on singles and tracks. From a simple URL you can run a full screen video with interactive overlays and gather email, sell tracks and tickets, connect to social and literally showcase music thru video. You can sell any digital file including music and movies.
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Similar to The institution of music videos
Q2 How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and magazine advert) is effective due to synergistic links that allow each product to promote the others, reaching a wider audience. The music video will be exhibited on 4Music TV channel, which attracts a young demographic. The digipak and magazine advert in Q Magazine and NME complement the music video by extending promotion. While traditional media allows mass reach, new media like social media offers more audience interaction and choice.
Urban Music And Film
Urban Music and Film is a video production company that produces music videos, reality TV shows, DVDs, and promotional content related to music and the recording industry. It operates several websites, including Urbanmusicportal.com and Hallofboom.com, to promote artists and distribute video content. The company offers full video production services and aims to produce a periodic TV show or web series focused on the music industry.
Commissioning and broadcasting
The document discusses commissioning and broadcasting music videos. Commissioning is the process of funding a new music video project, which involves collecting ideas, finding a director, and agreeing on a budget. Broadcasting is the final stage where the music video is exhibited, with popular platforms being MTV Dance and YouTube. The author hopes to broadcast their video on MTV Dance as it targets their audience and reflects their music's fun genre.
Commissioning and broadcasting
This document discusses broadcasting and commissioning a music video. It states that the goal is to broadcast the music video on MTV Dance and YouTube. MTV Dance specifically targets the intended audience, while YouTube provides wider accessibility. Commissioning involves funding a new product, like a music video, and includes gathering ideas, finding a director, and agreeing on a budget, allowing production to begin.
Institutional research
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
research into music industry
The document discusses how music videos are made and distributed. It states that music videos use a variety of techniques like animation, live action filming, and documentaries. They typically take 2 days to film and a few weeks to edit. The major record labels that distribute videos are Universal, Sony Music, Warner Brothers, and EMI. Music videos can be found on TV channels like MTV, social media sites, artist websites, and fan websites. Their main purposes are promotion of the artist and song, as well as generating additional income through various outlets.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
Research into the Music Industry
The document summarizes the process of making a music video. It begins with finding a production company to create the video based on the artist's genre. A crew is assembled including a director and production manager. Storyboarding occurs to plan shots and ensure the video is on budget. Filming involves multiple takes and post-production includes editing shots together in time with the music before final approval. Music videos typically promote songs or albums to increase sales. Budgets range from $20,000 to $500,000 but some, like Michael Jackson's "Scream" cost over $7 million. Audiences most commonly watch music videos on YouTube through an artist's profile or recommendations.
Institution task
The role of an executive producer is to supervise the producer and ensure the music video is completed on time and on budget. They are also responsible for agreeing to artistic and technical standards. A music producer has many roles including being the creative director for an entire album, coaching musicians, and managing budgets and scheduling during recording. During pre-production, the artist refines songs and creates demos to ensure everything will run smoothly in the recording phase. Some large, successful music video production companies include Epic Records and Universal Music Group.
Digital Influencer Network Development Strategy
Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.
UNIT 29: Annotated Music Brief
This document provides an assignment brief for a Level 3 BTEC National Extended Diploma in Creative Media Production unit on music video production. It outlines the learning outcomes, tasks, assessment criteria, and deadlines for producing a music video. Students will research music video purposes, styles, conventions and techniques. They will then originate, plan, produce and edit their own music video for a specific track, fulfilling the promotional purpose and entertaining the target audience. An informal negotiated brief allows for creative freedom but lacks written guidelines. Technical skills like camerawork, lighting, editing to the beat are required.
Research into the music video industry
Music videos are produced through a process involving pre-production planning, filming the production, and post-production editing. They serve purposes for both the record label and artist by promoting their work and image to audiences. Famous directors like Anthony Mandler work with top artists and are known for creative narratives in videos. Budgets vary significantly depending on the concept, from around $200,000-$500,000 on average, up to $10 million for major productions. Audiences now access music videos through television, online streaming, and on their mobile phones.
Music industry
The music industry consists of companies and individuals that create and sell live music, recorded music, and music videos. To use a song legally, permission must be obtained from the song's copyright owners. Record labels act as investors, paying for production and marketing. They handle documentation including royalty splits that determine what percentage of sales revenue goes to the artist and label. Artists also earn royalties from things like having their music placed in movies, TV, advertisements, and other public performances through collection agencies. Distribution deals are important for getting music sold physically and digitally through online stores.
Sam and Connor Presentation.
This document provides summaries of various topics studied in an A2 media course, including mediation, representation of the working class, radio, Pride, editing, production diaries, and an overall A2 summary. It discusses concepts such as how mediation represents reality, common representations of the working class in media, codes and conventions of radio interviews, representations in the film Pride, using editing software like GarageBand, keeping production diaries, and an overview of topics covered in the A2 course.
Research into the industry
Music videos are planned and produced to promote artists and their music. They require budgets for production costs like locations, costumes, and filming. The process includes planning, filming, and post-production editing that can take months. Completed music videos are distributed on platforms like YouTube, TV, and social media to promote the artist and help them gain fans. Larger record labels can fund more expensive videos over £250,000 while independent artists typically spend £2,000-£10,000.
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This document provides the assignment brief for a Level 3 BTEC National Extended Diploma in Creative Media Production unit on music video production. Students must produce a music video for an up-and-coming artist/band. The brief outlines 4 tasks: 1) explaining the purposes of music videos through research and a presentation; 2) explaining styles, conventions, and techniques of music videos through reports and examples; 3) originating and planning a music video for a specific track; and 4) completing production of the music video. Key elements that must be demonstrated include understanding the target audience, research on artist style/image, and use of editing techniques like cutting to the beat, camera movements, and effects.
Research into music videos
The document discusses the production process of music videos, including pre-production planning, filming during production, and post-production editing. It notes that pre-production can take months or years and involves choosing a suitable production company and developing storyboards. During production, days of filming are required to capture professional footage. Post-production involves editing the shots and adding finishing touches like lip syncing before the video's release online and through channels like MTV.
Research into music video
The first step in making a music video is developing a treatment that presents the director's concept based on the song's mood or message. Directors must also consider licensing, locations, logistics, and audio synchronization to produce high-quality music videos within budget. Music videos have the main purposes of promotion and entertainment, with YouTube and television being the primary platforms for distributing music videos and helping artists gain attention.
MUC110 LEC4.Record Promotion and Distribution
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A2 g324 music video purpose blog
This document provides guidance for an assignment on analyzing music video strategies. It includes directions to watch example music videos, conduct audience research through vox pops interviews, and create a blog post summarizing findings about the purpose of music videos. Key points covered include how music videos are used to promote artists and songs, create synergy between music and other products, extend the income from a song through additional revenue streams, expand the outlets through which a song can be accessed, and strategies producers use to make videos successful. Students are asked to complete a written analysis of these purposes for their blog post due on September 11th.
Similar to The institution of music videos (20)
Q2 How effective is the combination of your main product and ancillary texts?
Q2 How effective is the combination of your main product and ancillary texts?
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Evaluation 2 ----
The combination of the main product (music video) and ancillary texts (album advert and digipak) effectively created synergy through consistent themes, imagery, and design elements. Color splashes, white clothing, and a woodland setting were used throughout to portray the artist as unique, confident, and emotionally driven. Inspiration was drawn from Taylor Swift and Ellie Goulding to incorporate cinematography and typography styles that fit both the pop and indie genres. Overall, maintaining similar mise-en-scene, themes, and visual motifs across all products successfully built a cohesive brand identity for the artist.
Evaluation 2 media
The document discusses how various media products were combined to create a cohesive brand identity for an artist named Tia. A music video, digipak, and album advert were created with consistent themes, typography, colors, and cinematography to represent Tia as a unique but likeable artist focused on women's rights. Inspiration was drawn from artists like Taylor Swift, Ellie Goulding, and Marina and the Diamonds to portray Tia as outgoing yet sophisticated through the visual elements and narrative themes across all products.
Permission slips
Permission slips are required for an A-level media coursework project creating a music video. A permission slip for actors under 18 allows filming of students and for the footage to be viewed online. Location permission slips confirm approval to film at a house and pub. A letter seeks permission from a record label to use a song in the student music video for educational purposes as part of the coursework.
Florence and the Machine biography
Florence and the Machine are an indie rock band formed in London, England in 2007 led by singer Florence Welch. Their music is known for its dramatic production. The band gained recognition after supporting other artists on tours in 2008 and playing music festivals. Their debut album Lungs was a commercial success, as was their second album Ceremonials. In 2015, Florence Welch became the first British female headliner of Glastonbury Festival in over 20 years.
Florence and the Machine bio
Florence and the Machine is an indie rock band formed in London, England in 2007 led by singer Florence Welch. The band's music has been praised for its dramatic production combining elements of rock and soul. Their debut album Lungs was a commercial success and their subsequent albums Ceremonials and How Big, How Blue, How Beautiful also debuted at number one on charts in multiple countries. In 2015, Florence and the Machine became the first British female act to headline Glastonbury Festival in over 20 years.
Social groups 2
This document discusses how a media product represents various social groups through its characters. It analyzes the representation of government employees, friends, and siblings in the opening of the media product. For the powerful male guard character and female leader, it took inspiration from films like The Bourne Identity and Kill Bill that portrayed similar authoritative figures. The spies were represented as friends helping one another, drawing from films like Se7en. One spy's goal is to find a cure for his dying sister, reflecting protective sibling relationships in works like Sin City and The Hunger Games. Throughout, mise-en-scene elements like low-key lighting were used to set an eerie tone, taking cues from movies such as The Maze Runner and
Social groups
This document analyzes how different social groups are represented in a media product. It discusses how government employees, friends, and siblings are portrayed. For government employees, it draws inspiration from films like Sin City to depict a powerful male guard and a strong female leader. Friends, represented as spies, are shown as having a close bond and good motives. One spy's goal is to save his dying sister, representing the social group of siblings and drawing from films like Sin City. Mise-en-scene elements like lighting and costumes are discussed as taking inspiration from films like Face Off and Kill Bill.
question 6
The document discusses various technologies used in a school media production project such as cameras, tripods, microphones, computers, and software. It describes how each technology was used, any problems encountered, and lessons learned. The group collaborated well and overcame challenges through sharing responsibilities, conducting research, and learning together. They gained experience with various equipment, programs, and online tools for filming, editing, presenting, and project management.
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