This presentation is from the National Center for Campus Public Safety’s webinar, The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts. In this webinar, Dr. Gary J. Margolis, co-founder of Margolis Healy and president and CEO of Social Sentinel, Inc., discusses the role and impact of social media on campus safety and security. Specifically, Gary discusses how the proliferation of social media has changed the way students, faculty, and staff communicate and the unique challenges this creates for those charged with the safety and security of college campuses including police, campus public safety, counseling services, residential life, threat assessment teams, student affairs, and others. This webinar explores the role of social media threat alerts as part of the overall safety and security strategy, and the way technology is changing to make social media threat alerts a more streamlined, effective process.

2. The
Implica,ons
of
Social
Media
on
Campus
Safety
and
Security
The
Role
of
Social
Media
Threat
Alerts
Dr.
Gary
J.
Margolis
Co-­‐Founder,
Margolis
Healy
President
&
CEO,
Social
Sen,nel,
Inc.
2

3. “We
need
to
understand
that
kids
don’t
use
their
voices
in
the
same
way
as
they
used
to
–
they
turn
to
social
media
when
they
need
help,
and
we
need
to
be
there
to
hear
them.”
Dr.
Clayton
Wilcox,
Superintendent,
Washington
County
Public
Schools
(c)2015
Social
Sen,nel,
Inc.
3

4. Overview
- The
digital
conversa1on
–
how
it
is
impac,ng
safety
and
disrup,ng
the
ability
of
those
charged
to
protect
with
protec,ng?
- Social
media
threat
alerts
-­‐
how
to
incorporate
into
your
organiza,on
to
streamline
opera,ons
and
have
beZer
insight,
oversight,
and
resource
management
- Public
vs.
private
–
how
to
respect
both
4
(c)2015
Social
Sen,nel,
Inc.

5. 5
(c)2015
Social
Sen,nel,
Inc.

6. 6
(c)2015
Social
Sen,nel,
Inc.

7. 7
(c)2015
Social
Sen,nel,
Inc.

8. Popular
Social
media
8
(c)2015
Social
Sen,nel,
Inc.

9. 9

10. SOCIAL
MEDIA
SERVICES
• 70%
of
Americans
who
are
online
use
social
networking
(Pew
Research
Center)
• More
prevalent
with
people
under
50,
but
growing
amongst
older…
10
(c)2015
Social
Sen,nel,
Inc.

11. 11
(c)2015
Social
Sen,nel,
Inc.

12. Why?
• Public
posts
can
incite
others
to
take
ac,on
–
quickly
• Gang
ac1vity
across
the
US
aeer
the
shoo,ng
of
a
popular
rising
rapper
• Nega1ve
sen1ment
shared
at
a
campus
protest
quickly
incited
the
crowd
• Shoo,ng
across
the
street
from
campus
aeer
24
hours
of
taun,ng
on
social
media
• Private
correspondence
(e.g.,
email,
text
messages,
even
some
social
media
posts)
is
protected.
Peeking
behind
that
curtain
is
not
OK
• Social
media
has
become
an
open
venue
to
share
chronic
mental
health
issues
• There
is
a
duty
of
care
12
(c)2015
Social
Sen,nel,
Inc.

13. How
SOCIAL
MEDIA
THREAT
service
is
Used
- Iden1fy
and
evaluate
the
severity
of
a
threat
against
people,
groups,
buildings,
and
the
community
at
large
- Gather
informa1on
to
support
criminal
inves,ga,ons
and
protect
vic,ms
and
witnesses
- Intervene
when
a
person
discusses
self-­‐directed
harm,
suicide,
or
shows
signs
of
psychological
distress
- Monitor
crowd
sen1ment
at
local
events
or
large
public
gatherings
to
assist
safety
teams
and
ascertain
whether
addi,onal
public
safety
support
is
needed
- Track
ongoing
threat
cases
to
protect
execu,ves
and
leadership
team
- Use
alert
results
to
corroborate
witness
accounts
- Iden1fy
viola1ons
of
trespass
no,fica,ons
and
restraining
orders
- Perform
post-­‐incident
evalua1ons
to
assist
in
inves,ga,ons
13
(c)2015
Social
Sen,nel,
Inc.

14. 14
(c)2015
Social
Sen,nel,
Inc.

15. 15
(c)2015
Social
Sen,nel,
Inc.

16. 64%
Of
universi,es
and
colleges
pay
aZen,on
to
social
media
for
safety
and
security
in
some
way.
2/3
of
those
do
so
manually…
Margolis
Healy
/
Na,onal
Center
for
Campus
Public
Safety
2015
Campus
Safety
Survey
16
(c)2015
Social
Sen,nel,
Inc.

17. A
student
in
trouble
17
You
have
a
student
who:
• Is
a
15
year
old
freshman
• Is
a
wrestler
and
football
player
at
the
school
• Was
recently
named
the
school’s
freshman
homecoming
prince
• Has
been
described
as
being
likable
and
generally
happy
• Was
recently
suspended
from
school
and
the
football
team
for
a
fight
There
doesn’t
seem
to
be
much
standing
out
to
you
here,
right?
(c)2015
Social
Sen,nel,
Inc.

18. Overlay
what
He
has
posted
on
TwiZer
18
Would
you
reach
out
to
him
and
his
family
and
try
to
get
him
some
help
if
you
knew
that
he
said
this
on
social
media?
What
if,
on
that
social
media
account,
there
were
pictures
of
him
hun,ng
and
using
rifles?
(c)2015
Social
Sen,nel,
Inc.

19. What
happened
19
Jaylen
Fryberg
sent
a
text
to
several
of
his
friends
and
two
cousins
asking
them
to
join
him
in
the
cafeteria
at
their
school.
According
to
eyewitnesses,
at
10:39
AM,
he
approached
the
table
where
his
friends
were
sipng,
had
a
verbal
alterca,on
with
them,
pulled
out
a
.40-­‐caliber
BereZa
handgun
and
shot
them
in
“a
calm,
methodical
way”
before
killing
himself.
On
October
24,
2014,
five
children
at
Marysville
Pilchuck
High
School
lost
their
lives
and
another
student
was
seriously
injured.
(c)2015
Social
Sen,nel,
Inc.

20. A
student
in
trouble
20
(c)2015
Social
Sen,nel,
Inc.

21. Effec,ve
Opera,ng
Procedures
for
Social
Media
Threat
Alert
Service
1. Determine
who
is
authorized
to
use
the
system
2. Define
user
roles
and
permissions
at
the
user
level
3. Specify
how
the
service
should
and
should
not
be
used,
and
who
has
oversight
4. Ensure
keywords
and
phrases
that
are
used
are
approved
5. Define
the
procedures
to
follow
when
an
alert
is
received
21
(c)2015
Social
Sen,nel,
Inc.

22. 22
SM
www.socialsen,nel.com
(c)2015
Social
Sen,nel,
Inc.