Do millennials have a cognitive awareness of participation in social media venues for impact on future career search or sc...
Parallel Tasking or Wasting Time? <ul><li>The demographic age group of older teens and young adults between 18 and 24 are ...
Answers sought in this research study… <ul><li>Do Millennials know how use of social media network sites might reflect on ...
Researcher’s Biases / Assumptions <ul><li>50%+ millennials would have photos, posts, foul language, or commentary consider...
What the literature had to say… <ul><li>Millennials make up 24.8% of users, down from 40.8% in Jan/09, whereas 35-54 year ...
What the literature had to say… <ul><li>There are no expectations of privacy once data is stored electronically  (deVries,...
What the literature had to say… <ul><li>Teens learn from each other across social media platforms  </li></ul><ul><li>(Squi...
What the literature had to say… <ul><li>There are four diverse users of the Internet and interactive media use of millenni...
What the literature had to say… <ul><li>Four clusters of activities are: </li></ul><ul><li>Browsing (Traditionalist),  </l...
What the literature had to say… <ul><li>In targeting millennials for (military) recruitment, study of the demographic cult...
Literature based generalized theories…  <ul><li>Social media & technology users are computer literate, highly capable of p...
Literature based theories are…  <ul><li>Peer messages carry more weight than organization-based messages  </li></ul><ul><l...
Methodology <ul><li>Observation of public behavior on social media sites used by Millennials </li></ul><ul><li>Convenience...
Methodology <ul><li>Researcher observed social media sites as qualitative data collection </li></ul><ul><li>Data collected...
Data Results <ul><li>Nine (56.25%) males and seven (43.75%) females  </li></ul><ul><li>13 (81.25%) of the participants wer...
Data Results <ul><li>Seven (43.75%) had public profiles </li></ul><ul><li>Eight (50%) had private statuses  </li></ul><ul>...
Data Results <ul><li>Two (12.5%) were unaware schools and companies would check social media sites for content  </li></ul>...
COMMENTS BY PARTICIPANTS <ul><li>“…keep MySpace ‘friends’ separate from Facebook ‘friends’ for privacy issues, even though...
Most participants who had heard about ‘background checks by employers’ noted… <ul><li>“… I don’t work for the type of comp...
Data Collection Indications… <ul><li>Participants do have a cognitive awareness of content within social media profiles pi...
<ul><li>Content showed commentary by the profile owners and ‘friends’ with application invitations or comments on applicat...
Unacceptable Content Concerns <ul><li>Only two agreed content possibly considered for deletion to avoid explaining to futu...
Researchers Assumptions Unfounded… <ul><li>Millennials – basically have no intentions to ‘shock’ with gross, profane, or p...
Extrapolation… <ul><li>Cyber-culture based millennials are not so different in a public venue online than they are off-lin...
Further Research Recommendations <ul><li>Have millennials been rejected for employment in large numbers based on activity ...
Further Research Recommendations <ul><li>How does millennials’ time spent on social media affect work, school, or ability ...
Research Study Conclusions… <ul><li>Millennials are aware of social media content and feel content is ‘harmless’ to what m...
Additional ‘Bonus’ Conclusions… <ul><li>Millennials act and react online in the same or similar manner in which they would...
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Eng662 cyber culture_e_poster_dawnboyer

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Research Project for Old Dominion University, Norfolk, VA English 662, Cyber-Cultures and Digital Writing by Dawn Boyer

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Eng662 cyber culture_e_poster_dawnboyer

  1. 1. Do millennials have a cognitive awareness of participation in social media venues for impact on future career search or schooling prospects? Dawn D. Boyer, M.Ad.Ed., Old Dominion University English 662, Cyber-Cultures and Digital Writing
  2. 2. Parallel Tasking or Wasting Time? <ul><li>The demographic age group of older teens and young adults between 18 and 24 are called Millennials. </li></ul><ul><li>These are computer and tech savvy – using multiple venues to communicate, work, and play. </li></ul><ul><li>If millennials are not playing Nintendo video games, or Internet-based games on their X-Box 360, they may be chatting via their cellular device, IM’ing on Facebook or MySpace, while text messaging in the background. </li></ul>
  3. 3. Answers sought in this research study… <ul><li>Do Millennials know how use of social media network sites might reflect on career goals, future, or school? </li></ul><ul><li>Have they been warned, or do they know, about using explicit language, posting unflattering (porn) photos? </li></ul><ul><li>Have teachers, parents, or peers informed them to use a private setting to avoid the risk of the ‘wrong people’ seeing their ‘ privlic ’* info? </li></ul><ul><li>Do Millennials even care? </li></ul>*Privlic = mashup of the words private and public (posted info): public because a unique set of people can view or see it, but private because the set of people seeing the information is limited to a restricted group by profile owner.
  4. 4. Researcher’s Biases / Assumptions <ul><li>50%+ millennials would have photos, posts, foul language, or commentary considered ‘risqué.’* </li></ul><ul><li>Millennials would be naïve about background checks. </li></ul><ul><li>Millennials would be on social media for hours daily. </li></ul><ul><li>*Graphics of private body parts, sexual innuendos / overt sexual words, photos, graphics, or content that could be labeled as pornographic or unacceptable in general society (US). </li></ul>
  5. 5. What the literature had to say… <ul><li>Millennials make up 24.8% of users, down from 40.8% in Jan/09, whereas 35-54 year old users have doubled their use (istrategylabs, 2010) </li></ul><ul><li>Social media site profile content may potentially embarrass future employers; they avoid the future disciplinary hassle by not hiring candidates (deVries, 2003) </li></ul>
  6. 6. What the literature had to say… <ul><li>There are no expectations of privacy once data is stored electronically (deVries, 2003) </li></ul><ul><li>Sub-cultures imitate real-life and learning is based on community discourse (Squire & Steinkuehler, 2005) </li></ul>
  7. 7. What the literature had to say… <ul><li>Teens learn from each other across social media platforms </li></ul><ul><li>(Squire & Steinkuehler, 2005) </li></ul><ul><li>‘ Word-of-Mouth’ (WOM) is one of the most powerful method of electronically communicating to young people </li></ul><ul><li>(Crutzen, 2009) </li></ul>
  8. 8. What the literature had to say… <ul><li>There are four diverse users of the Internet and interactive media use of millennials: </li></ul><ul><ul><li>Traditionalists </li></ul></ul><ul><ul><li>Gamers </li></ul></ul><ul><ul><li>Networkers </li></ul></ul><ul><ul><li>Producers </li></ul></ul><ul><li>(Van Den Beemt, et al, 2010) </li></ul>
  9. 9. What the literature had to say… <ul><li>Four clusters of activities are: </li></ul><ul><li>Browsing (Traditionalist), </li></ul><ul><li>Performing (Gamers), </li></ul><ul><li>Interchanging (Networkers), </li></ul><ul><li>Authoring (Producing), which form a dimension stretching in scope for interactivity based on the level of use </li></ul><ul><li>(Van Den Beemt, et al, 2010) </li></ul>
  10. 10. What the literature had to say… <ul><li>In targeting millennials for (military) recruitment, study of the demographic culture is essential at three sequential levels: </li></ul><ul><ul><li>Surface </li></ul></ul><ul><ul><li>Middle – social norms and symbols </li></ul></ul><ul><ul><li>Deep – beliefs, including values, emotions, and underlying assumptions </li></ul></ul><ul><li>(Lt. Col. Kay A. Smith, 2009) </li></ul>
  11. 11. Literature based generalized theories… <ul><li>Social media & technology users are computer literate, highly capable of pushing through & increasing value of a message </li></ul><ul><li>Teen or young adult users of communication technology have a broad range of reach to their peers </li></ul><ul><li>(Crutzen, 2009) </li></ul>
  12. 12. Literature based theories are… <ul><li>Peer messages carry more weight than organization-based messages </li></ul><ul><li>(Crutzen, 2009) </li></ul><ul><li>It’s not so much the content employers should be concerned about – they should be looking at applicants’ capability of using modern technology to it’s fullest extent </li></ul><ul><li>(Lt. Col. Kay A. Smith, 2009) </li></ul>
  13. 13. Methodology <ul><li>Observation of public behavior on social media sites used by Millennials </li></ul><ul><li>Convenience sample based on a close-knit, social group of older teens (18-20 years) </li></ul><ul><li>Gender representations in population = males (9) + females (7) </li></ul><ul><li>High School grads; currently participating in secondary schooling </li></ul>
  14. 14. Methodology <ul><li>Researcher observed social media sites as qualitative data collection </li></ul><ul><li>Data collected from websites with no names or identifiers attached, data remains confidential </li></ul><ul><li>Participants answered 6 questions </li></ul><ul><li>Data coded for confidentiality of responses, avoid participants risk of criminal / civil liability / damage to financial standing / employability / reputation </li></ul>
  15. 15. Data Results <ul><li>Nine (56.25%) males and seven (43.75%) females </li></ul><ul><li>13 (81.25%) of the participants were ‘strangers’ to researcher </li></ul><ul><li>All but one (93.75%) of millennials had Facebook profiles </li></ul><ul><li>One (6.25%) had additional, active social media </li></ul>
  16. 16. Data Results <ul><li>Seven (43.75%) had public profiles </li></ul><ul><li>Eight (50%) had private statuses </li></ul><ul><li>One (6.25%) was unaware background checks were completed on applicants </li></ul>
  17. 17. Data Results <ul><li>Two (12.5%) were unaware schools and companies would check social media sites for content </li></ul><ul><li>Eighteen percent of the participants were unaware of potential negative consequences via social media </li></ul>
  18. 18. COMMENTS BY PARTICIPANTS <ul><li>“…keep MySpace ‘friends’ separate from Facebook ‘friends’ for privacy issues, even though both set to privacy…” </li></ul><ul><li>“…keep Parole Officer from reading about activities…a sibling read about…activities and phoned PO to ‘tattle’ on activity…” </li></ul><ul><li>“…abandoned all forms of social media because…‘stalkers’…were ‘fighting’ online over me…” </li></ul><ul><li>“…I don’t comment on ‘smoking’…” </li></ul><ul><li>…social media profiles “caused too much trouble.” </li></ul>
  19. 19. Most participants who had heard about ‘background checks by employers’ noted… <ul><li>“… I don’t work for the type of company that would do that (background check)…”. </li></ul><ul><li>a nationwide, retail-chain, employer for whom participant worked: “…checked social sites of employees for negative comments about the company. If caught making negative comments…employee would be immediately “fired.” </li></ul><ul><li>“… aware hackers could get into the profile site…”, so [participants] were careful what they posted – regardless of private or public profile settings </li></ul>
  20. 20. Data Collection Indications… <ul><li>Participants do have a cognitive awareness of content within social media profiles pivotal to interaction and communication </li></ul><ul><li>Aware of hazards of social posted content, language, photos </li></ul><ul><li>Used social media sites regularly - 100% used Facebook primarily </li></ul><ul><li>82% aware future employers and schools may use social media sites in background check venue </li></ul>
  21. 21. <ul><li>Content showed commentary by the profile owners and ‘friends’ with application invitations or comments on applications </li></ul><ul><li>Commentary about reality TV shows or series; popular culture (music); name calling; joking </li></ul><ul><li>Posts ran no more than two lines long (10 to 16 words average) </li></ul><ul><li>Predominant use of ‘text messaging’ abbreviations or acronym spelling </li></ul>Data Collection Observations…
  22. 22. Unacceptable Content Concerns <ul><li>Only two agreed content possibly considered for deletion to avoid explaining to future employers as a negative hiring impact: “…I might take it off later…but for now, I’m OK with it…”. </li></ul><ul><li>Majority - they wouldn’t change a thing on social media sites or profiles. </li></ul>
  23. 23. Researchers Assumptions Unfounded… <ul><li>Millennials – basically have no intentions to ‘shock’ with gross, profane, or pornographic content on social sites </li></ul><ul><li>Well aware future employers and schools could check on them (as well as current employers) </li></ul><ul><li>Wise enough to ensure profiles set to private if they believe content might leak out to (Internet) public </li></ul><ul><li>Have a balanced life outside of Internet cyber-culture of online social media participation. </li></ul>
  24. 24. Extrapolation… <ul><li>Cyber-culture based millennials are not so different in a public venue online than they are off-line </li></ul><ul><li>Millennials leading ‘public lives on social media sites’ behave in a similar manner in which they behave in real life public spaces </li></ul><ul><li>One might expect millennials to be naïve about online public behavior (‘privlic’ or public) consequences, and who might see it, this group showed otherwise </li></ul>
  25. 25. Further Research Recommendations <ul><li>Have millennials been rejected for employment in large numbers based on activity online in social media or platforms; how has it affected their future (career / personal)? </li></ul><ul><li>Can metrics be extrapolated from this demographic to show how much of time is really spent online versus offline? </li></ul>
  26. 26. Further Research Recommendations <ul><li>How does millennials’ time spent on social media affect work, school, or ability to socialize in the real world? </li></ul><ul><li>Does online socializing increase scope of older teens in reaching out to global community? </li></ul><ul><li>Does online socializing provide a broader range of learning experience? </li></ul><ul><li>Have millennials been able to target networking capability for personal socialization into career networking, and if so, how? </li></ul>
  27. 27. Research Study Conclusions… <ul><li>Millennials are aware of social media content and feel content is ‘harmless’ to what might be seen in public platforms by a ‘private circle’ of friends or the public in general </li></ul><ul><li>Millennials are aware content may be seen by those who can determine their career/schools </li></ul><ul><li>Millennials learned content ‘political correctness’ from peers in the real world, as well as online cyber-communities </li></ul>
  28. 28. Additional ‘Bonus’ Conclusions… <ul><li>Millennials act and react online in the same or similar manner in which they would act in real life in public </li></ul><ul><li>Millennials use the same informal communication style online (digital) as in other tech-based platforms – text messaging, shorthand or acronym language </li></ul>

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