DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC
AFTERNOON KEYNOTE/ /BIG VISIONS, INFRASTRUCTURE, SCALE
more info at: http://bit.ly/1Rg2UcX
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com
How to get the most from an Innovation Programme in Your OrganisationBradley Pallister
Being innovative is not a skill that's easily learned.
In fact, companies big and small often struggle with encouraging innovation in their workplaces
Does that sound familiar to you?
If so, then an innovation programme may be all that lies between your company's struggles and a future that's filled with innovation and amazing new product launches.
HAVARD BUSINESS SCHOOL : The Lean Startup strategy ATUL RAJA
Most startups fail for want of a FAST go to market strategy; Harvard Professor Eisenmann in his new course introduced “Minimum Viable Product" (MVP) and "Product Market Fit (PMF)
methodologies that have proven successful for many young high-tech companies.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Ideas are great, but which ideas will actually make a difference.
Here is our approach, the different phases and services you can apply to rock your innovation, inspire your people and enter new markets.
How to create more business impact with flexible teams - Jan Hegewald, Zalando & Rebekka Beels, Zalando
Usually, Software Engineering teams are organized around a fixed set of components which they develop further and maintain. Such component teams gain a high level of expert knowledge about their services. However, with agile product development, it often is difficult to implement the most important initiatives with such teams. This leads to a situation where the teams do not work on the most relevant business topics but on those for the respective team. At Zalando, we introduced a new model where we shape teams flexibly around business goals to create the highest impact. How we organize these teams and which challenges especially for the software quality need to be addressed, will be explored in this talk.
Slicing and dicing corporate innovation vehiclesDan Toma
Corporations have access to multiples innovation vehicles to drive change. The innovation vehicle must be in sync with its expected outcomes hence it's it is important to pick the right one before executing it right.
Life can be hard - especially if you set an impossibly high bar of perfection for yourself. In this talk I gave to some incredible Canadian leaders I wanted to emphasize the need for us to embrace the unsexy feelings of self-doubt and impostor syndrome so we can "reclaim our swagger" sooner and maximize our potential output.
(TD Scholars Conference 2013)
Credit:
Sarah Prevette - inspiration for the slide format & "reclaim your swagger"
Reid Hoffman - "live life in permanent beta"
Paul Graham- "startup curve"
Jessica Hagy - inspiration for including cool charts to portray ideas
Michael Litt - inspiration for including optical illusions
Geert Christiaansen/Royal Philips - Towards a collaborative approach to integ...Service Design Network
Towards a collaborative approach to integrated solutions
Abstract:
A short overview of 90 years of history of Design in Royal Philips, explaining the changing role of Design in a big corporate company. Next I would like to focus on the role Design plays in innovation and strategy, explain our current way of working, some of the tools we use and the competences we need to develop in our design community. All explained using pictures from current innovation projects. I want to conclude with a video which explains the added value of Design in renewing an Emergency Department at the Florida Hospital.
Finding the New Business As Usual
Abstract:
SEB, one of Sweden’s largest banks and Transformator Design collaborate with the mission to make SEB a true customer centric organisation. Since we began working together three years ago, several successful service improvements have made, the management aware of the potential of service design as a key success factor. This led to a closer collaboration in customer centric service and business development, capacity buildning and governance. The presentation is about how SEB are making progress by using service design methods for services as well as organisational developement.The message is the common insight that SEB is not trying to work in an unusual way, it is SEB finding their new business as usual, by involving customers and employees in a structured way.
Innovation:
The innovative parts of our proposal addresses the fact that becoming customer centric for real isn’t a quick fix. True customer insights, courage and endurance are key success factors, in changing mindset and building new capacity of the organisation. It is about SEB finding out that service design is not a method, but an approach to a new way of thinking, acting and working. It is also about finding out that new capabilities have to be encouraged and new ways of working have to be established. Service design provides the tools for all this. The design methods are used both when developing services and when changning mindsets in a continuous way of working in close collaboration.
How to get the most from an Innovation Programme in Your OrganisationBradley Pallister
Being innovative is not a skill that's easily learned.
In fact, companies big and small often struggle with encouraging innovation in their workplaces
Does that sound familiar to you?
If so, then an innovation programme may be all that lies between your company's struggles and a future that's filled with innovation and amazing new product launches.
HAVARD BUSINESS SCHOOL : The Lean Startup strategy ATUL RAJA
Most startups fail for want of a FAST go to market strategy; Harvard Professor Eisenmann in his new course introduced “Minimum Viable Product" (MVP) and "Product Market Fit (PMF)
methodologies that have proven successful for many young high-tech companies.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Ideas are great, but which ideas will actually make a difference.
Here is our approach, the different phases and services you can apply to rock your innovation, inspire your people and enter new markets.
How to create more business impact with flexible teams - Jan Hegewald, Zalando & Rebekka Beels, Zalando
Usually, Software Engineering teams are organized around a fixed set of components which they develop further and maintain. Such component teams gain a high level of expert knowledge about their services. However, with agile product development, it often is difficult to implement the most important initiatives with such teams. This leads to a situation where the teams do not work on the most relevant business topics but on those for the respective team. At Zalando, we introduced a new model where we shape teams flexibly around business goals to create the highest impact. How we organize these teams and which challenges especially for the software quality need to be addressed, will be explored in this talk.
Slicing and dicing corporate innovation vehiclesDan Toma
Corporations have access to multiples innovation vehicles to drive change. The innovation vehicle must be in sync with its expected outcomes hence it's it is important to pick the right one before executing it right.
Life can be hard - especially if you set an impossibly high bar of perfection for yourself. In this talk I gave to some incredible Canadian leaders I wanted to emphasize the need for us to embrace the unsexy feelings of self-doubt and impostor syndrome so we can "reclaim our swagger" sooner and maximize our potential output.
(TD Scholars Conference 2013)
Credit:
Sarah Prevette - inspiration for the slide format & "reclaim your swagger"
Reid Hoffman - "live life in permanent beta"
Paul Graham- "startup curve"
Jessica Hagy - inspiration for including cool charts to portray ideas
Michael Litt - inspiration for including optical illusions
Geert Christiaansen/Royal Philips - Towards a collaborative approach to integ...Service Design Network
Towards a collaborative approach to integrated solutions
Abstract:
A short overview of 90 years of history of Design in Royal Philips, explaining the changing role of Design in a big corporate company. Next I would like to focus on the role Design plays in innovation and strategy, explain our current way of working, some of the tools we use and the competences we need to develop in our design community. All explained using pictures from current innovation projects. I want to conclude with a video which explains the added value of Design in renewing an Emergency Department at the Florida Hospital.
Finding the New Business As Usual
Abstract:
SEB, one of Sweden’s largest banks and Transformator Design collaborate with the mission to make SEB a true customer centric organisation. Since we began working together three years ago, several successful service improvements have made, the management aware of the potential of service design as a key success factor. This led to a closer collaboration in customer centric service and business development, capacity buildning and governance. The presentation is about how SEB are making progress by using service design methods for services as well as organisational developement.The message is the common insight that SEB is not trying to work in an unusual way, it is SEB finding their new business as usual, by involving customers and employees in a structured way.
Innovation:
The innovative parts of our proposal addresses the fact that becoming customer centric for real isn’t a quick fix. True customer insights, courage and endurance are key success factors, in changing mindset and building new capacity of the organisation. It is about SEB finding out that service design is not a method, but an approach to a new way of thinking, acting and working. It is also about finding out that new capabilities have to be encouraged and new ways of working have to be established. Service design provides the tools for all this. The design methods are used both when developing services and when changning mindsets in a continuous way of working in close collaboration.
Paul Mutsaers & Anna-Louisa Peeters - Making in-house service design the new...Service Design Network
Making in-house service design the new standard
7 Learnings to get there!
Abstract:
How to become the most customer centric bank in the Netherlands? To meet that challenge Rabobank has moved to service design in-house, underlining our vision that customer experience is vital to achieve competitive advantage. The journey has been both challenging and rewarding. We’ve learned a lot along the way: such as the fruitfulness of structural collaboration between service designers and customer journey managers to drive the change towards customer centricity. In this session, Paul Mutsaers (Customer Journey Manager) and Anna-Louisa Peeters (Service Designer) will share Rabobank’s 7 key learnings in their journey towards a successful service design practice that is embedded in this major financial institution.
Innovation:
One aspect that really sets us apart in how we work is that we link every service designer to a customer journey manager, who is the project sponsor. They operate as a mutually reinforcing duo in improving customer experience, ranging from small adjustments to large innovations. The designer provides research, creative facilitation and design expertise, and the customer journey manager ensures that all relevant stakeholders are involved from start to finish. This unique collaboration has proven to be very successful, for example to create support for the service design project results within our large organization and ensuring the designs get realized. This is certainly interesting for other companies to experiment with.
Death, denial and debt.
Why services need Closure Experiences.
Abstract:
We are good at creating service experiences at the beginning of the customer life-cycle, but terrible at creating a coherent, neutralised endings. This presentation argues that we have lost touch with ‘closure’ over recent generations and are in a state of denial. The argument is established through historic changes in society, evidence from academia, and our changing relationship with death. Further examples go into details from product, service and digital sectors as well as our wider society. The presentation delves into the design industry with a focus on services and what closure means in this context. It offers an alternative point of view, that embeds closure in the customer lifecycle and shows how it can bring wide reaching benefits for the entire user experience.
Innovation:
The services industry is awash with bad endings. • A surprising amount of old people are getting their first tattoo. Fearful someone will bring them back to life.
• 1 in 4 UK pensions are going missing according to the charity, Age Concern. Lost in decades of mis-management, letters, mergers and acquisitions.
• How big a party should £84k get you? After repaying £284k on a £200k mortgage, I might expect a bit more than a cold letter to say thanks? This is a wide cultural problem. Impacting the consumer and businesses in the service industry. Revealed in issues such as mis-selling of financial services, climate change, and erosion of personal reputations online. Closure Experiences is a critical factor in improving responsibility, thinking long term and increasing quality.
Living Prototypes
Fabricating Shared Experiences
Abstract:
Empathy is a type of thinking that makes us more helpful and generous in our encounters. But how can the design team, the client, and the user share a single, subjective experience? In this workshop we will be stretching the limits of prototyping. Storyboards, scenarios, sketches, and videos are helpful tools used to communicate the different elements of an experience, but they position the designer as passive. Using a range of multi-sensorial tools, participants will not be observers of an experience, but will be active co-explorers. Although these ideas are not new within the design community, we believe they have fallen out of focus. Experiential prototyping is not inherent in “design thinking,” but in what we see as “design action.”
Innovation:
Designing immersive, multi-sensorial experiences is no longer just for the benefit of end users. Experiences are a complex and subjective phenomenon—they go beyond the senses, and are influenced by a range of contextual factors like a person’s social circumstances, schedule, environment, perceptions, values, and more. Prototyping an experience can help designers, users, and clients explore and communicate what it is like to engage with the product, space, or system being designed. If designers and clients can share in these experiences, they are more likely to understand the issues and needs of their user.
Service Branding
Designing for distinction
Abstract:
Designing human-centric is a wonderful thing, but leads in similar situation to similar results. However, especially large scale services need to be distinct to stick out in the competitor field. This presentation features a framework and applied case studies on Service Branding – how to create a signature experience through the process of combining service design and branding – leaving customers with a unique story they can experience first-hand.
Innovation:
Uniting two different fields that are closely related but yet in practical terms are rarely collaborating: The field of marketing communication and branding with a need for image, differentiation and preference („shaping expectation“), and the field of service design and human centered design with a need for utility, usefulness and desirability („shaping experiences“). In this unique combination, Service Design and its methods become even more relevant in a broader business context.
We Are Here
Designer as Map Maker
Abstract:
Humans have always made maps; to tell us where we are, to show us how to get somewhere we want to go, to understand the bigger context. More and more, designers are creating maps for these reasons, and others. We make maps to draw insight, catalyze ideas, to get on the same page, and as tools for understanding complex experiences and processes. We make customer journey maps, empathy maps, mental models, experience maps and strategy roadmaps. What’s next for these tools? How will they evolve? What cartography capabilities do we need to develop as practitioners? What makes a map useful? Let’s talk about maps, baby!
Innovation:
As we look to the future of designers responding to increasingly wicked and messy problems. Service designers are at the forefront of this. We need to understand the evolution of design tools in context and the reasons for the changes. Why so many maps in service design? It matters because it helps to take a step back and survey where we have come from and where we are going in terms of the methods we use and how we as designers respond to change. Maps are a pure form of sensemaking. This is in our past and is undoubtedly in our future as a discipline. My research takes a detailed look at design maps and their evolution.
Impact of 3D printing on Service Design
Abstract:
3D printing will change and enable all sorts of things we cannot do or foresee today. One can for instance think about how the duration of ‘productizing services’ can now match the duration of ‘servitizing products’. The key will be to not just philosophy on this but hands-on experience and iterate to discover where 3D printing will bring us. To do so Merijn will give a short introduction on Ultimaker and 3D printing developments in general. Hereafter he will share the design challenges Ultimaker is facing and the overall plan how to approach them. He will conclude with his personal vision on how 3D printing capabilities can change the way how we design product-service systems in the future.
Innovation:
3D printing will change and enable all sorts of things we cannot do or foresee today. One can for instance think about how the duration of ‘productizing services’ can now match the duration of ‘servitizing products’.
Service Design & Agile are engaged!
Abstract:
Using tangible examples I’ll illustrate how the holistic and iterative nature of service design is a great fit for agile development in digital service development. As companies are moving from release cycles to continuous development, this cyclical way of working lends itself very well for an ongoing focus on the omni-channel experience rather than the more classic serial approach of research, journey mapping, design and delivery. I’ll discuss how service design is maturing from a more analytical ‘up-front’ role to an ongoing and integral role for managing the end-to-end customer experience in agile service development. Using visual examples of deliverable and proces I am hoping to add a practical and successful realisation case to the conference.
Innovation:
In this PostNL case (won the Dutch Interactive Award in ‘Service’) we’ve developed a model for how service design techniques are best applied in a cyclic agile development setup following principles of ‘lean startup’. This includes familiar examples of journey maps, service blueprints, etc.. but now with a focus on how that is used to inform agile development on an ongoing basis. Secondly I’ll cover a model for end-user involvement throughout the design proces and even the valuable role of service design after launch of the service when focus is often shifting from experience design to design optimisation, adding continuous qualitative customer feedback to quantitative analytics. There is a crucial role for service design to ensure optimisation and newly emerging needs are both covered within an agile setup.
Multiple-channel business model
Bridging service innovation in China
Abstract:
Since the 1960s, design has shifted from manufacturing, market, and now to a customer-focused era. We have undergone the Industrial Age and the Information Age, and now are at the “Smart Age”. In western worlds, these three ages were iterated one after another. However in China, this evolution
was accelerated by “joint innovation”. In this intersected age, neither just having online nor offline model can fix the issues that we have in user experience and service. With this, we witness service design with multiple-channel business model emerging in front of people’s eyesight.
Innovation:
At this great SDN event, Cathy and Xue will provide a glimpse of the unique characteristics of service innovation process in china for guests from all parts of the world through interaction and co-creation. With their 13 years of abundant project experience, they hold a deep interpretation and sharp sense of connections and challenges among industries. Additionally, they have gained a wealth of insight on trends and road paths in China while rubbing shoulders with many industry leaders. No doubt their sharing will amaze the audience and ignite a round of heated discussion.
Michel Jansen & Esther van der Hoorn - Challenges and opportunities for servi...Service Design Network
Challenges and opportunities for service design in organisations shifting to agile
Abstract:
To keep up with the ever faster rate of change in the world, more and more companies are adopting agile ways of working. For service designers working in organisations that are shifting in this direction, this presents opportunities, but also challenges. What is the role of service design in an agile organisation and how can it provide the most value? Which methods work well and which need to be adapted? And what tools and techniques can help facilitate collaboration and co-creation? During this interactive workshop, we will take an in-depth look at these emerging issues and opportunities. The presenters will share their own experiences, problems and solutions and attendees are invited to do the same, so we can jointly identify patterns, discuss solutions and learn from experiences.
Innovation:
With service design becoming increasingly part of the “business as usual” of organisations, it’s also becoming more important to integrate it with the practices of the rest of the business. An ongoing trend is a shift to more bottom-up and agile ways of working. This opens up great opportunities for designers, as it makes it easier to respond to customer insights, but it also presents new challenges. At Aegon, we started this shift over a year ago and have learned a lot along the way. We’ll share our experiences and solutions and:
* How we combine traditional methods with iterative working
* How we approached the transition (traditional & agile working side by side)
* How we direct insights to teams that need them, using dashboards etc. to encourage serendipity
* What we haven’t solved yet
Delivering Happiness was co-founded by Tony Hsieh (CEO of Zappos.com) and Jenn Lim (CEO of Delivering Happiness). In 2010, the book Delivering Happiness: A Path to Passion, Profits, and Purpose became a top bestseller, sharing the belief that happiness can be used as a model both in business and in life. After the book launch, there was a bus tour that solidified people were making happiness a priority in their own lives.
Now, Delivering Happiness is a company and a movement. Backed by studies within the science of happiness and positive psychology, as well as best practices from Zappos and other successful companies, Delivering Happiness has developed frameworks that universally apply to businesses that create sustainable culture change.
Minimum Viable Product is a common approach to marketing that is built on project management and business practices. These techniques are then applied to various marketing functions.
RE:INVENTION's 12 C's of Commercializing New Products and Innovations Model injects innovation planning and discipline via a flexible/adaptive framework. The 12 C’s do not need to be sequential. Companies may emphasize some C’s more than others based on their industry and current challenges.
More Information:
https://flevy.com/browse/flevypro/4-stages-of-disruption-5265
Organizations are constantly trying to innovate and, likewise, all industries will eventually be disrupted, as new products, businesses, and industries emerge.
No industry is safe from Disruption. In a 2017 PwC survey of 1,379 CEOs around the world, 60% said their market has already changed or completely reshaped in the past 5 years and over 75% anticipate they would by 2022.
This presentation discusses the 4 Stages of Disruption. Research has found Innovation that eventually leads to Disruption follows a 4-stage evolution:
1. Disruption of Incumbent
2. Rapid and Linear Evolution
3. Appealing Convergence
4. Complete Reimagination
Understanding this 4-stage model will help us understand what design choices to prioritize and when. At any given time, different products and organizations are likely to be at different stages relative to local “end point†of Innovation.
Additional topics discussed include Disruptive vs. Incumbent Dynamics, the Consumer Adoption Curve, Endgame Niche Strategies, among others.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com.
Innovation vale management an introduction 2013 slide shareKoen Klokgieters
How to develop and implement an Innovation Decision Making Approach to double the Business Value of the existing Innovation Portfolio?
How to define and use clear criteria for decision making process on Program and Portfolio level?
How to develop a Innovation Business Case reflecting the right decision making process?
How to manage the high sensitive value criteria successfully?
CEED is launching a Go-to-market program I helped put together, focused on how to launch new products in a lean & agile fashion. Here's a brief introduction on what "lean & agile" is.
Webinar: Crate and Barrel Accelerates Their Personalization Program with Opti...Optimizely
A New, More Relevant Way to Personalize
Personalization is a difficult concept to bring to life at scale as it can require large data purchasing and building rigid rules, or taking an automated approach that doesn’t always feel human. In the end, you can be left with more questions than answers. Optimizely’s new approach to personalization, Adaptive Audiences, is powered by natural language processing, and blends machine learning with human expertise to deliver the most relevant experiences to users.
Join Christine Garvey, Senior Manager of Personalization and Optimization at Crate and Barrel, to learn how they have improved their personalization program. Using Adaptive Audiences, Crate and Barrel has been able to increase homepage conversion rates by 20%+ while reducing bounce rates by up to 30%.
Tune into this webinar to learn how:
- Adaptive Audiences decreases the time it takes to target visitors on your website with relevant content
- Crate and Barrel scales their website reach and drives substantial business impact through personalization
- To develop strategies for new personas and segments in your business today
HOW DOES TECHNOLOGY LEADERS PROGRAM (TLP) ENHANCE MACHINE LEARNING AND AI EXP...Plaksha University
Technology Leaders Program at Plaksha University enhances Machine Learning (ML) and Artificial Intelligence (AI) experience through challenge lab and capstone and help students understand how businesses function.
Lean Startup comes with its own new vocabulary, and quite often, we either misunderstand those new terms, or try to find a parallel from the old world. This presentation is more like a Lean Startup 101
For delegates from the seminar Delivering Quality Hires which took place on January 17, 2012 in London and those HR professionals interesting in hearing more about Quality Hires. We hope you enjoy!
Regards,
The TalentPuzzle Team
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
Similar to The Implementation Dilemma - Dr. Munib Karavdic, AMP Financial & Jon Campbell, Continuum (20)
Virtual sdgc20 | oct 22 23, 2020 | washington dc chapter spotlightService Design Network
Chapter Spotlight | Map Your Own Monuments
Washington, D.C. is known for its intentionally designed monuments, museums, and National Mall. How might we commemorate the notable moments, spaces, and histories of your life during COVID? We will lead a hand-drawn map-making exercise where people sketch out their quarantine world and what things and spaces give the marker to memory. Is it the teetering pile of growing containers from food delivery? The dusting graveyard of work shoes in your closet? The curated backdrop for your Zoom calls? We will encourage people to let loose and will suggest visual cues to produce a paper map of the moments and objects that make up our pandemic existence.
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
Workshop | Planet Centric Impact Mapping
As designers, we are part of creating or redesigning products and services for real people, that will experience them. Even if we don´t think about it, each decision we make will affect someone, and too often we have a narrow perspective on who that someone is. In this workshop, you will learn more about the unintended consequences of design, and who it is important to reflect on the unintended consequences of design for people, society and the planet. So, how do we become more aware of the potential and the power within each decision?
Using a real project case, and split into groups, Idun Aune and Emily Lin will introduce some concrete tools on how to investigate the impact, positive or negative, of your concept. They will then teach you how to build impact strategies to address these impacts; either to reduce negative ones or enhance positive ones.
By the end of the workshop, you will be more aware of, and equipped to take responsibility for what you create, and control how you use design.
Virtual SDGC20 Workshop | Oct 23, 2020 | Dungeons and designers play baseService Design Network
Workshop | Dungeons and (Service) Designers: Play-Based Worldbuilding With Research
PlayBase is a game/workshop format that allows participants to speculate on possible situations and take on different skillsets to problem-solve as a team. In this workshop Kokaew Wongpichet and Molly Oberholtzer are taking participants through the session from characters creation, game session and reflections on design application.
Workshop | Control Wars: A Participatory Worldbuilding Game
The virtual edition of SDGC20 Control Wars (CW) Game will offer participants a means to shape tomorrow by engaging with systems change, plural social imaginaries and narrative pathways for transition through embodied play.
Grace Turtle will introduce ways in which CW tools and techniques can be used to step outside the limitations of bounded rationality to explore the unknown and collaboratively model alternative and more sustainable ways of being, that directly respond to the various crisis edging on our present.
Talk | Trust as a Design Material
Great products build on great relationships. Great relationships are built on trust. Trust is what allows us as humans to make decisions. For every experience we deliver, trust is an integral part of every interaction we design.
In this talk Louise Vittrup ill explore perspectives in trust throughout the design process. How can we work with the grain of trust and ethics in order to create a more trustworthy future, more engaging experiences, and deepen our relationship with our customers?
Virtual SDGC20 | Oct 22 23, 2020 | The consequences in service designService Design Network
Talk | The Consequences in Service Design
Service design as an emergent discipline often focuses on what's knowable to improve systems and devise structures of change across industries. What happens when crisis strikes? Is resilience inherently part of service design? In this talk, Ron Bronson will explore the consequences of touchpoints and how research influences the lens we use to frame and measure outcomes.
Virtual SDGC20 | Oct 22 23, 2020 | Service Design is everybody s businessService Design Network
Talk | Service Design is Everybody's Business
What if service design was everybody’s business and not only that of formally trained designers?
Sustainable design relies upon partnerships with non-designers and their understanding of the value of service design is critical for success. At Kaiser Permanente, the largest nonprofit healthcare provider in the USA serving 12.5+ million patients, we are democratizing the methods and mindsets of design as a core competency to enable staff to problem solve in radically different ways, transform culture, and extend design to create lasting impact.
Virtual SDGC20 | Oct 22 23, 2020 | Karma Chameleon - getting to grips with cu...Service Design Network
Talk | Karma Chameleon – Getting to Grips With Culture Club
How do we design a culture that works for everybody, but doesn’t try to pretend to be something that it’s not?Transformation is riddled with hurdles, barriers and blockers. When we begin on a transformation journey, how often do we ask ourselves if we need culture change or if we simply need to adapt?
When we’re faced with the task of mammoth shifts in organisations, how can we bring people on the journey? How can we make sure that we use the best design thinking principles to design a culture that helps people to be themselves and deliver their best work?
Let’s talk through how we can consciously design cultures to support people and to deliver the best work possible. Let’s think through the roles we need and understand the impact that culture can have at an individual, team and organisation wide level.
Talk | Design As Dissent
Dissent has historically been a driving force behind change throughout history, bringing the voices of the under-represented out of obscurity, and challenging convention.
In this talk, Carol Yung and Rubia Sinha-Roy reflect on the role dissent has played in their journeys as service designers, and ultimately, as agents of change. They’ll share insights on how they’ve learnt to harness dissent to activate change and how they’ve used acts of dissent to deliver interventions that create a better future.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
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https://www.service-design-network.org
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Clara Bidorini | The Missing Framework Between Startups and Corporations | KyvoService Design Network
Clara Bidorini, speaks at SDGC19. Clara Bidorini is a social entrepreneur and strategic designer. She coordinates Corporate Acceleration and Organizational Innovation Programs at Kyvo, and teaches Strategic and Business Design in Brazil.
Often misunderstood among entrepreneurs, Service Design has proved to be a relevant approach to help corporations and startups to craft solutions together and improve dialogues within their ecosystems. From blockchain to beauty market, the method has proved to be successful not only in leading startups to seek deeper validation of their hypotheses, but also in convincing corporations to pursue data oriented solutions, instead of the usual dogmas.
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https://www.service-design-network.org
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Members Event
Become a member!
https://www.service-design-network.org
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Play & Work: How Tangibles Offset Design Thinking Flaws | Annemarie Lesage | ...Service Design Network
Annemarie Lesage, a current lecturer from HEC-Montréal, speaks at SDG19 in Toronto.
Design thinking is great, but it will not magically transform an organization from product to service provider (... i.e. the next UBER!). For DT to deliver, the divergent and convergent ideation phases need to both be optimized. This presentation, based on academic research and practical case studies, is about the DT challenges we met while accompanying organisations in this evolution toward providing services: Making sure the divergent phase was really divergent and the convergent phase indeed converged towards innovative, realistic win-wins.
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https://www.service-design-network.org
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A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
We often talk about the future of Service Design. What will AI bring to it? How will machine learning change our practice? But often, we lack the basic understanding of our past. What’s the first service that ever existed in history? How old is really co-creation? In this fun talk, Daniele shares key stories about the history of our field. Starting with 10,000 BC up to 2019. This little journey will show how Service Design stole ideas from psychology, politics and even philosophy.
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https://www.service-design-network.org
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John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
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https://www.service-design-network.org
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Customer Behaviour by Design - Influencing Behaviour Beyond Nudging | Anne va...Service Design Network
Anne Van Lieren from Livework, speaks at SDGC19 in Toronto.
Often customers don’t behave as organisations want, or expect them to - as the majority of people move through their services in autopilot. The past four years at Livework, we have experienced the power of infusing service design with a refined mix of behavioural economics, consumer behaviour and psychology. We have developed a unique approach that goes beyond nudging. By getting people aware at the right time we have helped a wide range of clients to create lasting impact on behaviour change.
Become a member!
https://www.service-design-network.org
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Julie Guinn from Elseiver speaks at SDGC19 in Toronto.
For designers working in complex systems environments--healthcare, finance, government and education, to name a few--success depends as much on understanding and anticipating how users will interact with a design, as on how the design will interact with the environment in which it is deployed. Failure to diagnose and address underlying system dynamics can leave even the most promising and well-intentioned ideas struggling to gain adoption, or worse, facing outright rejection. This talk will introduce the basic elements of systems, their unique characteristics and behaviours, examples of how they manifest in organisations and industries and specific implications for the design process. Finally, we'll explore a set of highly accessible methods and frameworks designers can use to navigate everyday systems complexity.
Become a member!
https://www.service-design-network.org
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
The Implementation Dilemma - Dr. Munib Karavdic, AMP Financial & Jon Campbell, Continuum
1. Dr. Munib Karavdic| AMP | @munibka
Jon Campbell | Continuum | @jhcamb
The Implementation Dilemma:
Building a Sustainable Growth Engine
October 2nd, New York City
3. The Implementation
Dilemma
Building a Sustainable Growth Engine
Dr Munib Karavdic
AMP, Director of Design &
Innovation
Conjoint professor at UNSW
@ munibka
Jon Campbell
Continuum
VP, Customer Experience
& Innovation Capability
@ jhcampb
10. Scary Zone ideas are hard
to implement.
measures
for success
based on time &
budget
organizational
constraints
expensive
approach
focus on wrong
problem
22. Front End
Design-Led
Core Team
Back End
Business-Led
Extended Team
time
levelofownership
Frame Understand Ideate Prototype Scale
Approach and Tools
DL BL
23. What enables a pod
training
new risk
appetite:-?
radical transparency
25. New risk appetite
measure ROL
high fidelity
front-end, low
fidelity back-end
place small bets
with market
tests
outline
leadership’s risk
tolerance
32. Dr Munib Karavdic
AMP, Director of Design &
Innovation
Conjoint professor at UNSW
@ munibka
Jon Campbell
Continuum
VP, Customer Experience
& Innovation Capability
@ jhcampb
Thank you.