A team of entrepreneurs and professionals developed the StartMyBusiness123 program to help future entrepreneurs successfully start new businesses. The program provides a framework to guide entrepreneurs through three steps: 1) defining their business idea and creating a business concept, 2) testing the viability of the concept, and 3) identifying strategic issues, creating an action plan, and deciding whether to launch the business. The goal is to facilitate the start of new ventures by helping entrepreneurs consciously prepare and develop well-defined, tested business concepts.