The document discusses the impact of Bring Your Own Device (BYOD) policies in higher education. It notes that while devices can be status symbols, they say nothing about a person's ability to use technology. The ability to reach audiences is both easier and more complex now. Literacy goes beyond basic reading and writing to include digital, civic, health, emotional and financial literacy. The reality is the need for 21st century literacies to address gaps in students' knowledge, but institutions must understand their real audiences and design accessible communications for a range of capabilities.

1. The Impact of BYOD*
on Higher Ed
*Bring Your Own Device
Jill Hurst-Wahl
@jill_hw
June 25, 2012

2. People carry devices in order to be
connected. That device can also be a
status symbol. The fact that the
person carries a computing device,
THE BOTTOM LINE
however, says nothing about that
person’s ability to use it or any other
computing device. The reality is that
the ability to reach out desired
audience is both easier and more
complex that ever. Sadly, we
recognize the ease and ignore the
complexity.

3. WHAT DO
YOU
ASSUME
ABOUT THE
PEOPLE
YOU
ATTRACT?
http://www.flickr.com/photos/37996605603@N01/4526610423/

4. http://www.flickr.com/photos/hackny/5607484228/

5. http://www.flickr.com/photos/browserd/1061650207/

6. THE REALITY: THE NEED FOR 21ST
CENTURY LITERACIES
Basic Literacy
Information Literacy
Digital Literacy
Civic and Social Literacy
Health Literacy
Emotional Literacy
Financial Literacy

7. HOW DOES DIGITAL LITERACY
IMPACT ON YOUR WORK?
K-12 Educators Digitally Illiterate
Parents & Mentors Digitally Challenged
Students Digital Immigrants
Donors & Supporters Phone vs. PC
News Media Mobile vs. Non-Mobile
Language
Accessibility

8. RANDOM STATISTICS
 In New York State, almost 2.7 million households
are not connected to the Internet. [a]
 In 2010, the US ranked 15th out of the top 31
countries in terms of broadband penetration . [b]
 Top 40 books read by high school students are at
a 5 th grade reading level (average). [c]
 “More than 50% of students entering two-year
colleges & nearly 20% of those entering four-year
universities are placed in remedial classes.” [d]

9. WHAT CAN YOU DO?
Get to know your real audience.
Educate your administration.
Design communications for your entire
audience.
Accessibility
Language
Capabilities
Don’t bury your head in the sand.