How Do You Reach the Man on the Street with Social Media?
•Download as PPTX, PDF•
0 likes•426 views
"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/
Recommended
Recommended
More Related Content
Similar to How Do You Reach the Man on the Street with Social Media?
Similar to How Do You Reach the Man on the Street with Social Media? (20)
More from GovLoop
More from GovLoop (20)
Recently uploaded
Recently uploaded (20)
How Do You Reach the Man on the Street with Social Media?
- 1. How do you reach the man on the street?
- 2. That all depends on the man
- 3. Are you talking about…
- 5. this man? this man? http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg
- 6. or both?
- 7. Of course, we can’t forget the ladies…
- 8. Are we talking about…
- 9. this woman?
- 11. or both?
- 12. How do we reach each of them… …in meaningful ways?
- 13. Give this man a place to solve his problems.
- 14. Online community of government colleagues helping each other to do their jobs better. Mission: “Connect government to improve government”
- 15. Federal Government 12.48% State Government 9.18% Local Government Average Age: 14.83% 50.37 % Industry/Gov’t Contractors 13.14 % Other (i.e. non- profit, academia & International Gov’t)
- 16. “Knowledge Network” 1. Learn from each other online.
- 17. “Knowledge Network” 2. Learn from each other in person.
- 18. “Knowledge Network” 3. Learn from each other one-on-one.
- 19. “Knowledge Network” 4. Learn from experts via webinars.
- 20. “Knowledge Network” 5. Learn from experts via podcasts.
- 21. “Knowledge Network” 6. Learn from guides and infographics.
- 26. “Knowledge Network” 7. Partner with press to promote the positive.
- 29. Give this man more than a smile… give him a voice.
- 30. Who else needs a voice in Israel?
- 31. Give this woman peace of mind…
- 34. The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.
- 35. Give this woman a cell phone!
- 39. On second thought, give this woman a smart phone!
- 40. So…how do you reach the man on the street?
- 41. Engage Educate Empower Equip
Editor's Notes
- Are we talking about this debonaire dude
- Or this one focused on finding food?
- What if they needed each other…and didn’t know it?
- Of course, we can’t forget the females.
- Of course, we can’t forget the females.