The document summarizes the key areas and design principles of a movie poster for the film "The Commuter." It discusses the primary optical area which features the title, star Liam Neeson, and tagline to attract audience attention. The terminal optical area displays the release date to indicate when the film is out. The weak and strong fallow areas feature similar information to the main title in order to balance the poster. Genre codes like the color scheme and Neeson's dark coat imply a thriller genre. The anchorage highlights the popular actor Liam Neeson to draw in fans. Finally, the modes of address show Neeson looking at the viewer, drawing them into wondering why his character is looking at