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The PrimaryOptical
area
Strongfallowarea
Weakfallowarea
Terminal area
Axisof orientation
The Gutenberg
Design Principle
PrimaryOptical area
What isshownin the area ismostly,the title of the filmthe star whichisLiam neesonanditshows
himunderthe text,italsoshowsthe tagline “people are afraidof all the wrongthings”.Thiswould
attract the audience withthe bigstarinwell-knownpreviousrolesbutalsolookingatthe title makes
youwonderwhat the filmisabout.
Terminal optical area
Thisone showsthe releaseddate,whichismostimportantpartbecause how else wouldyouknow
it’sout andthere is a cross to be relevanttothe genre andshowsdeathshowsIt isa good film.
WeakFallowArea
Nextwe have Weakfallowareawhichisthe opposite Terminaloptical areathisshowsitsimilarto
the maintitle alsoshowsa church notmuch to show as it ismakesit justworkwiththe same colour,
showsinformationonthe filmthatmostpeople don’tread.
StrongFallowArea
Thenwe have the strongfallowarea,whichisopposite Primaryoptical area,whichhassimilar
featuresbecause itwouldbe the otherbitof the posterfinishingof the title,soitwouldattractthe
audience because the titleiscatchybutalso itis basedina graveyardwhichitfitsin withthe title.
GenresCodesandConventions
Differentthingsshow the codesandconventionssuchasthe colouringnotmuchthere islike black
white greyandred.This makesthe genre of filmmaybe darkbutthe red can referto blood,the
blackcoat remindsme of death,it’salmostif he isdeathdecidingonwhomtokill andto spare.
Anchorage
Thenwe have the anchorage whichisbasicallythe attractionviapopularactorswell inthiscase it
wouldbe LiamNeesonbecause of hispreviousrolesinfilmssuchastakenand non-stop.Italso
includeshimbecause he isthe maincharactermakingfanswantto check itout and itlooks
interesting.
Modesof Address
Thenfinallywe have the modesof address whichiswhotheyare addressingthe advertto,anyone
whois lookingbecause LiamNeeson’scharacterislookingstraightatthe camera wouldsuggesthe is
lookingatus. Itmakesit lookhe isafter usas if we are behindsomethingbutthenitmakesuswant
go see the filmitfitsthe genre well because itmakesme wonderwhyme he islookingatso itmakes
me intriguedtogo watchthe filmandfindoutmore.

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The guttenburg design princple

  • 2. PrimaryOptical area What isshownin the area ismostly,the title of the filmthe star whichisLiam neesonanditshows himunderthe text,italsoshowsthe tagline “people are afraidof all the wrongthings”.Thiswould attract the audience withthe bigstarinwell-knownpreviousrolesbutalsolookingatthe title makes youwonderwhat the filmisabout. Terminal optical area Thisone showsthe releaseddate,whichismostimportantpartbecause how else wouldyouknow it’sout andthere is a cross to be relevanttothe genre andshowsdeathshowsIt isa good film. WeakFallowArea Nextwe have Weakfallowareawhichisthe opposite Terminaloptical areathisshowsitsimilarto the maintitle alsoshowsa church notmuch to show as it ismakesit justworkwiththe same colour, showsinformationonthe filmthatmostpeople don’tread. StrongFallowArea Thenwe have the strongfallowarea,whichisopposite Primaryoptical area,whichhassimilar featuresbecause itwouldbe the otherbitof the posterfinishingof the title,soitwouldattractthe audience because the titleiscatchybutalso itis basedina graveyardwhichitfitsin withthe title. GenresCodesandConventions Differentthingsshow the codesandconventionssuchasthe colouringnotmuchthere islike black white greyandred.This makesthe genre of filmmaybe darkbutthe red can referto blood,the blackcoat remindsme of death,it’salmostif he isdeathdecidingonwhomtokill andto spare. Anchorage Thenwe have the anchorage whichisbasicallythe attractionviapopularactorswell inthiscase it wouldbe LiamNeesonbecause of hispreviousrolesinfilmssuchastakenand non-stop.Italso includeshimbecause he isthe maincharactermakingfanswantto check itout and itlooks interesting. Modesof Address
  • 3. Thenfinallywe have the modesof address whichiswhotheyare addressingthe advertto,anyone whois lookingbecause LiamNeeson’scharacterislookingstraightatthe camera wouldsuggesthe is lookingatus. Itmakesit lookhe isafter usas if we are behindsomethingbutthenitmakesuswant go see the filmitfitsthe genre well because itmakesme wonderwhyme he islookingatso itmakes me intriguedtogo watchthe filmandfindoutmore.