This poster for Transformers: Dark of the Moon conveys a sense of danger and mystery. It depicts a towering Transformer attacking a destroyed city while three characters prepare for battle in the foreground. Bold text promotes the film's 3D release and June 27th premiere, timed for summer break to maximize viewership. Additional text and imagery establish a dark, powerful tone through use of black color and the tagline "Stand together or face extinction", enticing audiences to learn more by seeing the film.

1. The title here, is presented spaced out, and
in capital letters fairly small compared to
the main image, not detracting from the
main image, due to it being a well known
film, not needing to show of the title.
Slightly different to the font shown in the
previous transformers posters, this one
being more subtle and tasteful, suggesting a
whole new story for the transformers films.
However, it is in roughly the same place as
previous titles which still gives a sense of
consistency.
The poster mentions that is a Michael Bay
film above the title, being on it’s own
conveys importance, also being on top of
the title conveys power. I noticed that there
is a tag line on this poster, however, on
other posters it is “Be Afraid of the Dark”,
this one is ‘Stand together or face
extinction’ this sets the tone of fear for the
audience, and keeping them on edge
creating the though of it perhaps being ‘the
end’ for Transformers. Audiences may also
be enticed by the fact that it is being release
in cinemas for 3D viewings, putting it in bold
conveying importance and pride, and also
with the good quality CGI that has been
used giving audiences extra quality while
watching and enjoying the film.
The release date, June 27th, shown in bold
at the bottom of the poster, is at key time
to watch as target market (teens) are on
break, which is an appropriate time for
maximum viewing opportunities. This
means that it will be released out on DVD
just in time for the Christmas season; so it
will be a potential present for many people
to buy and sales of the copies will increase.
This poster appeals to the target audience
firstly through its use of picture which has
used a camera angle which is tilted up
towards the Transformer, like in the last
transformers poster, This suggests that he is
powerful and is something we should fear,
and so should the people of the torn down
city in which it seems to be attacking. The
uncertainty behind the picture creates
enigma for the audience as they wonder
why the Transformers are back causing
chaos and destruction. This makes the
audience ask questions therefore resulting
in them wanting to see the film to get the
answer. There are also 3 characters on the
poster, one of whom being in the middle, to
perhaps convey importance, also showing
of that it is a big actor appearing in the film
which may further persuade people to
watch the film, they all look like they are in
battle, looking concentrated.
There is a lot of black contained within the
poster; this colour indicates power, death,
evil, mystery. This also creates a sense of
enigma from the aggressive colour scheme
that has a negative connotation which
contrasts well with some of the bright
colours that are also used.
The institution information, can not be read
well to the viewer, so it does not detract
from the main image but includes
producers. However, they have not shown
of the fact that it is a paramount film so
large like they have ‘Michael Bay’