How business and community is leveraging the power of the Internet for Environmental and Social Good. Business and individuals are leveraging the power of the Internet to grow the green economy. Principles of interconnectedness, accessibility, transparency, and democracy are powerfully demonstrated in the emerging Web 2.0 landscape. This presentation will provide case studies in Social Media, Online Activism, Green IT, Open Source Software, and Mobile Applications. Come learn how you can go green online.

1. How businesses and citizens are leveraging the power
of the Internet for social and environmental good.
by Joey Shepp, Green MBA

2. Roadmap
• Inform • Trends
• Inspire • Challenges
• Involve • Philosophy

3. trends

4. trend
Green Gadgets
Electronics that use safe, non-toxic
materials, are recyclable, and use
clean, renewable energy.

5. MacBook Air
“Greener” Computing
• Highly recyclable,
mercury-free aluminum
enclosure
• Mercury-free LCD display
with arsenic-free glass
• PVC-free internal cables
• Largely recyclable, low-
volume packaging
• Meets ENERGY STAR
requirements

6. Dell ‘Hybrid’
Bamboo Computer
bamboo case low energy
recycling program

7. Zonbu Linux PC
• Free Software
• Backups to the Data Cloud
• Low Energy Use
• Silent
• Compact
• Recyclable

8. Solar Fashion

9. Mobile Solar

10. trend
Green IT
the study and practice
of using computing
resources efficiently

11. Green IT Reaches
Tipping Point in Europe
• almost half of European
enterprises are addressing the
green and sustainable challenges
facing them
• 34% have a green IT strategy in
place now
• 14.5% real cost savings in 12
months
• Company saves nearly 23.2
million euros per year
Source: 2008 IDC survey sponsored by Dell

12. Virtualization
• Quick start new
“servers”
• No lost resources

13. Green Web Hosting
• Renewable Energy
Credits
• Renewable Energy
Powered

14. trend
Collective Knowledge
The collective knowledge and wisdom
of many individuals is greater than the
sum of the parts.

15. Wikipedia
• 9 million articles
• 250 Languages
• 160,000 editors
• 25 times larger than the
largest encyclopedia,
“Encyclopedia
Britannica”

16. Wiser Earth
• Community directory
and networking
forum that maps and
connects non-
governmental
organizations
(NGOs), businesses,
governments, and
individuals.
• 110,260 Organizations
• 18,728 People
• 921 Groups
• 4,845 Resources
• 162 Events
• 152 Jobs

17. The Green Search Engine
• 1,000,000 Pages Searched
• Vetted by Green MBA editors
• Google’s Top 5
Custom Search Engines

18. Best of the Green Web

19. trend
Telepresence
A set of technologies which allow a
person to feel as if they were present, to
give the appearance that they were
present, or to have an effect, at a location
other than their true location

20. Telecommuting
• 78% of companies allow some
telecommuting
• 68% of companies report
increased productivity
• 60% of companies report
decreased costs
2008 Study by CompTIA

21. trend
Ephemeralization
“The use of technological advances
to continuously do more with less”
~Buckminster Fuller

22. Ephemeralization
• Paperless Office
• Discrete Computing
• Embedded Computing

23. Paperless Office
• Character Recognition Software
• Organize/Search Documents

24. Video Conferencing

25. trend
Natural Interface
Interfacing with technology in a
way that is intuitive, transparent,
and ergonomic.

26. Same Old QWERTY

27. Multi-Touch Interface

28. trend
Distance Learning
Distance learning focuses on
deliver education to students who
are not physically quot;on sitequot;.
Rather than attending courses in
person, teachers and students
communicate through technology
such as video conferencing, and
online discussions.

29. Open Courseware

30. iTunes U

31. trend
Citizen Media
User generated content, specifically
video uploaded and shared online.

32. Growth of Online Video
• 83.4 million videos
• 3.75 million user channels
• 50,000+ videos uploaded daily!

33. Micro-Enterprise
A business started with as
little capital as possible.

34. Near Free Business Software

35. Ebay + World of Good
• Fair Trade Market
Place

36. Kiva, loans that changes lives
• Microloans
• 99.7% repayment
rate
• 1 loan is made
every 32 seconds

37. trend
Open Source
Open source is a development method for
software that harnesses the power of
distributed peer review and transparency
of process. The promise of open source is
better quality, higher reliability, more
flexibility, lower cost, and an end to
predatory vendor lock-in.

38. Open Source Software
• Transparent
• Collaborative
• Low Cost

39. Open Source Success
• 50%+ of servers run on Apache • 44% of browsers run Firefox
Oct. 2008 W3Schools

40. trend
Digital Identity
The brokering and protection
of personal identity related
information.

41. Who Owns your Identity?
• Hassle to manage your
identity in many locations
• Trusting brokers with your
personal information
• Can you export or move
your data?

42. Own your Identity
• Single Login and Password across
all the web
• You choose your data broker
• OpenID User / OpenID Provider

43. challenges

44. E-Waste Facts
• In 2007, 157 million
computer products were
discarded
• Only 18% of computers are
being recycled
• About 80-85 percent of
discarded electronics were
disposed of in landfills
EPA 2008 Study

45. Electronics Reuse & Recycling
• Remove Toxic
Components
• Recycle and Take-back
Programs
• ACCRC Computers in
Green Web Pavilion

46. Digital Divide

47. One Laptop per Child
To create educational opportunities for the world's
poorest children by providing each child with a
rugged, low-cost, low-power, connected laptop
with content and software designed for
collaborative, joyful, self-empowered learning.
$100

48. Mongolia Cambodia
One Laptop per Child Pilot Programs

49. Energy Waste & Emissions
• nearly half the power coming out
of the wall is wasted and never
reaches the processor, memory,
disks or other components
• a computer that rarely gets
turned off could produce close
to a ton of C0² emissions per
year

50. Climate Savers
Smart Computing Initiative
• use power
saver mode
• unplug from
phantom
power
• purchase
energy star
•

51. philosophy

52. Internet as Ecological Model
• Interconnected
• Interdependent
• Diverse
• Evolutionary

53. Internet as
Collective Consciousness
• “Always On” Culture
• Global Perspective
• Shared Experience
• Shared Wisdom

54. Internet as
Infinite Creative Marketplace
• Not attached to physical
limitations
• Cost of hosting negligible
• Legal Sharing Options

55. go further

56. More Green Web?
• Download Presentation
• Speaking Engagements
• Consulting
• Contact Me
www.JoeyShepp.com