The document discusses green web engineering, which aims to reduce the direct and indirect energy consumption of websites throughout their lifecycle. It defines green web engineering and presents a lifecycle model. Recommendations include optimizing media content through compression and attentive internet usage. A survey found that users are generally accepting of a "green web" and willing to take actions to support it. Optimizing websites can positively impact energy consumption without loss of information. The development of suitable tools could further spread these recommendations.