The document discusses the evolving landscape of television and digital media, highlighting trends such as the shift to on-demand viewing and the impact of social media on audience engagement. It notes that 35% of TV and video viewing is now on-demand, with consumers dedicating six hours per week to streamed content. Additionally, it emphasizes the changing value chain in media and the growing market value of new media compared to traditional forms.

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Christophe Rufin
#Marketing #Innovation #Technology #Orange
Twitter: @christopherufin
THE GAFAISATION OF TELEVISION
#CAFENLONDON
1st December 2015

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TV: the king of media
87% OF BROADCAST PROGRAMS
ARE WATCHED LIVE
Source: Nielsen, 2013

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TV: the king of media
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com

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Multiscreen daily usage
Source: NAGRA, 2015

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The rise of on-demand
SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW
WATCHED ON-DEMAND
WITH OVER HALF OF CONSUMERS CLAIMING TO
WATCH STREAMED ON DEMAND CONTENT AT LEAST
ONCE A DAY
CONSUMERS NOW SPEND 6 HOURS PER WEEK
WATCHING STREAMED ON-DEMAND TV SERIES,
PROGRAMS AND MOVIES (x2 vs 2011)
Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference

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The new digital media OTT ecosystem
Adapted from Eric Scherer IDATE DWS15 Conference

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New media dwarfs old media in market value
Source: Business Insider, oct. 2013

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The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHashtag 2015 Conference

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The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHashtag 2015 Conference

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Change is inevitable

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Example of win-win deal with an OTT

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Impact of Social TV over audience
source: Nielsen Nov. 2014

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Impact of Social TV over audience
+10% tweets on a
show
=
+1,8% audience
7 days later
source: Nielsen Nov. 2014

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The « televisionization » of Internet

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Internet turns into a « lean back » experience

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Creativity is not an equation

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Thanks
To download this presentation:
http://slideshare.net/christopherufin
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@christopherufin
THE GAFAISATION OF TELEVISION
#CAFENLONDON – 2015