12- MMA Forum Argentina 2016 - La televisión conectada - Fox
•
1 like•213 views
This document discusses Fox Networks Group's content distribution strategy across multiple platforms. It provides statistics on their digital video audience of 120 million users across smartphones, tablets, smart TVs and other devices. Fox Play has over 13 million visits and 26 million monthly eyeballs. Their goal is to amplify content, engage audiences, and encourage sharing through a strategy of distributing content based on platform insights rather than defaulting to any single platform. They bring content to life across multiple channels to maximize reach and impacts.
Report
Share
Report
Share
Recommended
Interact Congress 2016 - Startup Contest - Realytics
This document discusses an advertising technology company that helps connect offline advertising to online strategies. It offers three pillars: 1) measure the impact of TV ads through viewer engagement on second screens, 2) optimize campaigns based on insights, and 3) amplify TV ads by retargeting viewers online. The company claims its solution provides precise data and insights in real time to improve campaign performance and lower acquisition costs for advertisers.
Next Gen User Experiences for MultiScreen Services
Like all things digital, TV is going through rapid transformations. However, TV is far from being dead. In this presentation, I'm talking about how to move TV to the Next-Gen leveraging multiscreen, digital and social. Illustrated with my team's most recent project at Orange: the #TVClipping social feature of the Orange TV 2nd screen app.
SOCIAL TV 2.0: integrating social networks into TV
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
TV VS Internet, Friends or Foes?
Talking about changes in the TV landscape due to . Introduction Keynote to the "MAKING TV FUN AGAIN BEFORE APPLE DOES" panel at Connected TV World Summit 2016, London #CTVS16
BigTV Rating
Presentation of Alexander Liger, Deputy Director General of NSC, Global Digital NextM Conference, July 20, 2017
TMT Predictions Highlights 2016 | Media
Virtual reality (VR) is predicted to have its first billion dollar year in 2016, with $700 million in hardware sales and $300 million from content. An estimated 2.5 million VR headsets and 10 million games will be sold, with most VR usage being for video games on various devices.
Mobile games are predicted to become the leading gaming platform in 2016, generating $35 billion in revenue. However, the average annual spending per mobile games player is estimated to be only $20, much lower than the $50 spent by each PC games player and $145 by each console player.
European football is predicted to generate $30 billion in total revenues in 2016/2017, a $8 billion increase from 2011
OUTFRONT Insiders - Real Estate Survey
On the move for home-buyers and vacation-goers? Let us pave the way home with these consumer insights!
OUTFRONT Insiders - Financial Survey
The document reports the results of a financial survey of heavy commuters conducted by Outfront Media Inc. It found that 39% of respondents recalled seeing commercial bank ads on out-of-home media in the past 6 months. The survey also found that 73% of respondents manage financial securities and investments, and 28% manage their finances via smartphone or tablet.
Recommended
Interact Congress 2016 - Startup Contest - Realytics
This document discusses an advertising technology company that helps connect offline advertising to online strategies. It offers three pillars: 1) measure the impact of TV ads through viewer engagement on second screens, 2) optimize campaigns based on insights, and 3) amplify TV ads by retargeting viewers online. The company claims its solution provides precise data and insights in real time to improve campaign performance and lower acquisition costs for advertisers.
Next Gen User Experiences for MultiScreen Services
Like all things digital, TV is going through rapid transformations. However, TV is far from being dead. In this presentation, I'm talking about how to move TV to the Next-Gen leveraging multiscreen, digital and social. Illustrated with my team's most recent project at Orange: the #TVClipping social feature of the Orange TV 2nd screen app.
SOCIAL TV 2.0: integrating social networks into TV
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
TV VS Internet, Friends or Foes?
Talking about changes in the TV landscape due to . Introduction Keynote to the "MAKING TV FUN AGAIN BEFORE APPLE DOES" panel at Connected TV World Summit 2016, London #CTVS16
BigTV Rating
Presentation of Alexander Liger, Deputy Director General of NSC, Global Digital NextM Conference, July 20, 2017
TMT Predictions Highlights 2016 | Media
Virtual reality (VR) is predicted to have its first billion dollar year in 2016, with $700 million in hardware sales and $300 million from content. An estimated 2.5 million VR headsets and 10 million games will be sold, with most VR usage being for video games on various devices.
Mobile games are predicted to become the leading gaming platform in 2016, generating $35 billion in revenue. However, the average annual spending per mobile games player is estimated to be only $20, much lower than the $50 spent by each PC games player and $145 by each console player.
European football is predicted to generate $30 billion in total revenues in 2016/2017, a $8 billion increase from 2011
OUTFRONT Insiders - Real Estate Survey
On the move for home-buyers and vacation-goers? Let us pave the way home with these consumer insights!
OUTFRONT Insiders - Financial Survey
The document reports the results of a financial survey of heavy commuters conducted by Outfront Media Inc. It found that 39% of respondents recalled seeing commercial bank ads on out-of-home media in the past 6 months. The survey also found that 73% of respondents manage financial securities and investments, and 28% manage their finances via smartphone or tablet.
Social TV
The document analyzes social media sharing data from the ShareThis platform related to TV shows over a 3 month period. It finds that around 10% of total social events on the platform were about TV shows. The analysis then explores differences in social behaviors across channels like Facebook, Twitter, Pinterest etc. in terms of device usage, time of sharing, genre preferences, demographics and other factors. Key findings include certain channels being more mobile-dominated now while desktop is still important for Pinterest. Sports content is more prominent on Twitter due to its real-time nature. Demographics like gender and age also vary significantly across channels.
TMT Predictions Highlights 2016 | Telecoms
TMT Predictions 2016. Discover the major Technology, Media & Telecommunication trends that will impact your business
Visiware leading the 2nd screen revolution - nex tv rio 1.0
NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry
The GAFAisation of Television
Talking about the growing influence of GAFA (Google, Apple, Facebook, Amazon ... and other Web & IT OTT pure players) on the TV ecosystem and consequences on the value chain. Presented during the 1st Cafe Numérique London #CAFENLONDON http://www.cafenumerique.org/london/event/gafaisation-television-december-1/
LOAC 2016 Borrell Predictions
The document discusses predictions from a panel about the future of local media from 2016 to 2022. The panel predicts that within 2 to 5 years, newspaper online readership will surpass print, 7-day-a-week newspapers will disappear, video ads will replace banner ads, and websites and apps will become more like interactive TV screens. The panel also predicts print coupons will disappear by early 2022, TV prime time will become a recorded event, and all digital ads will be bought and sold programmatically.
Social TV, Forecasting and Innovation
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Corporate Presentation June 2014
This document discusses MTG's position as a leading entertainment company. It highlights MTG's successful track record of growth over 10 years, with 11% sales CAGR and 15% EBIT CAGR. MTG has a unique and integrated business model across TV, digital, and different regions. It is focusing on content, digital delivery, and geographic expansion to continue driving long-term value creation. MTG is well-positioned for the future as online and mobile video consumption grows due to its large content library and platform-agnostic strategy.
Smart TV Ads: The Next Network
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
People-Based Marketing Anywhere: Custom Audiences for Everyone!
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
The future of tv
The document discusses the future of television and video consumption. It notes that people still watch 3 hours of TV per day, mostly live, though delayed viewing is increasing. Premium and exclusive content are where the money is generated, though open platforms struggle with premium content. The role of broadcast media is still important for creating shared viewing experiences and conversations. New methods of content delivery and second screen experiences are discussed, along with the value of aggregating services rather than focusing on hardware. The future of TV is seen as an appliance for lean-back viewing combined with a strong local content ecosystem and app environment.
Social TV Presentation
The document discusses the relationship between social media and television. It covers how viewers now engage with TV through social platforms, how networks and advertisers are leveraging social media, and new technologies that enable social TV experiences. Networks are increasingly integrating social media into programming and measuring online buzz. Analytics companies are providing data on social conversations around TV shows. New technologies like smart TVs and apps are fusing social media with the television viewing experience.
What's Next in Mobile Banking? 2016
Founder, Kathleen Craig, presented What's Next in Mobile Banking the Illinois Bankers Association Women in Banking conference. From what is coming in the future, to #FinTech disrupters to great first steps, it was a fun and informative session.
Social Media monitoring & Webcare - bij RTV Noord
Hoe monitor je social media? Tijdens de ROOSdagen 2015 heb ik besproken hoe RTV Noord dat doet. Daarnaast heb ik een inkijkje gegeven in dashboards, rapportages en ingestelde alerts.
Leveraging Location-Based Insights to Maximize Mobile Advertising Revenue
The document discusses how location data from mobile devices can be leveraged to maximize mobile advertising revenue. It notes that mobile advertising will represent 50% of the digital advertising market by 2020 and that location-powered mobile display ads will be a $40 billion industry by 2019. It argues that location data provides marketers with a 360-degree view of consumers and is mobile's "secret sauce". The document promotes Verve Wireless as experts in using location signals and insights to deliver relevant mobile marketing experiences.
Social TV: making TV a social & participative experience
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
COVID-19: Insurance Report | How to turn the tide
This report looks at insurance insights in Kenya and provides tactical solutions to help change fortunes in the face of COVID-19.
Most of the recommendations are solutions tried and tested to deliver digital marketing impact.
Macro trends in sponsorship through 2030
This document summarizes macro trends in sponsorship through 2030. It identifies three key trends: 1) The rise of digital and decline of traditional TV, with digital and mobile video becoming more prominent. 2) Younger generations, like Gen Z, are growing up in a digital/mobile world and engage differently with social media and content. 3) Emerging markets will attract more marketing investment as their economies grow and populations spend more time with digital/mobile media compared to developed countries. Sponsorship must adapt to these trends by focusing on digital platforms, personalized engagement, virtual reality experiences, purpose-driven content, and attracting audiences in fast-growing global markets.
Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The...
Empowering creators and revolutionising online video: Maker Studios and the future of entertainment.
- Intersection of technology and creativity
- What's up next? Insights into current consumer consumption
- Beyond VOD: Engaging with Millenias
Presented by:
René Rechtman, President of International, Maker Studios
Timothy DeLaGhetto, Asian American Rapper, Comedian & Vlogger Gillian Tan, Founder, clicknetwork.tv
Joseph Germani, Malaysian Vlogger & Actor, Germani Productions
Ogilvy digitallabs mobilemadmen_benscottrobinson
This document discusses reaching the remaining 78.5% of mobile phone subscribers in Europe who currently have feature phones instead of smartphones. It provides statistics showing that as of 6 months ago, there were 228 million mobile phone subscribers in Europe, with 49 million having smartphones and 179 million having feature phones. The document proposes ten things that can be done to bring mobile marketing and services to the masses of feature phone users within a couple years.
The #stayhome effect global
This document discusses how the COVID-19 pandemic is affecting brands and what to expect in the coming months. It notes that global GDP growth forecasts have been downgraded significantly. Media spending is expected to drop sharply, especially in sectors like travel and luxury goods. TV and online media are doing better than others like radio and out-of-home. The document provides recommendations for brands on focusing messaging, maintaining awareness, and preparing for a rebound in spending once restrictions are lifted.
Mobile World Congress Recap - Mexico
El resumen cubre las principales novedades presentadas en el Mobile World Congress de 2016, incluyendo nuevos diseños modulares en smartphones, mejoras en baterías, cámaras y procesadores. También se discute brevemente la revolución de la red 5G, el Internet de las Cosas, temas de privacidad y seguridad, y experiencias inmersivas habilitadas por la realidad virtual.
MMa Fórum Brasil 2015
1) Arcos Dorados is the largest franchisee of McDonald's in the world, operating over 2,100 restaurants across 20 countries in Latin America.
2) They partnered with Coca-Cola and Twitter to launch a campaign giving away 1 million free Cokes at McDonald's locations in Brazil via Twitter.
3) The campaign was a huge success, receiving over 100 media mentions in Brazil. It drove over 1.6 million coupon redemptions, with a redemption rate 8-10 times higher than typical print coupons.
More Related Content
What's hot
Social TV
The document analyzes social media sharing data from the ShareThis platform related to TV shows over a 3 month period. It finds that around 10% of total social events on the platform were about TV shows. The analysis then explores differences in social behaviors across channels like Facebook, Twitter, Pinterest etc. in terms of device usage, time of sharing, genre preferences, demographics and other factors. Key findings include certain channels being more mobile-dominated now while desktop is still important for Pinterest. Sports content is more prominent on Twitter due to its real-time nature. Demographics like gender and age also vary significantly across channels.
TMT Predictions Highlights 2016 | Telecoms
TMT Predictions 2016. Discover the major Technology, Media & Telecommunication trends that will impact your business
Visiware leading the 2nd screen revolution - nex tv rio 1.0
NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry
The GAFAisation of Television
Talking about the growing influence of GAFA (Google, Apple, Facebook, Amazon ... and other Web & IT OTT pure players) on the TV ecosystem and consequences on the value chain. Presented during the 1st Cafe Numérique London #CAFENLONDON http://www.cafenumerique.org/london/event/gafaisation-television-december-1/
LOAC 2016 Borrell Predictions
The document discusses predictions from a panel about the future of local media from 2016 to 2022. The panel predicts that within 2 to 5 years, newspaper online readership will surpass print, 7-day-a-week newspapers will disappear, video ads will replace banner ads, and websites and apps will become more like interactive TV screens. The panel also predicts print coupons will disappear by early 2022, TV prime time will become a recorded event, and all digital ads will be bought and sold programmatically.
Social TV, Forecasting and Innovation
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Corporate Presentation June 2014
This document discusses MTG's position as a leading entertainment company. It highlights MTG's successful track record of growth over 10 years, with 11% sales CAGR and 15% EBIT CAGR. MTG has a unique and integrated business model across TV, digital, and different regions. It is focusing on content, digital delivery, and geographic expansion to continue driving long-term value creation. MTG is well-positioned for the future as online and mobile video consumption grows due to its large content library and platform-agnostic strategy.
Smart TV Ads: The Next Network
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
People-Based Marketing Anywhere: Custom Audiences for Everyone!
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
The future of tv
The document discusses the future of television and video consumption. It notes that people still watch 3 hours of TV per day, mostly live, though delayed viewing is increasing. Premium and exclusive content are where the money is generated, though open platforms struggle with premium content. The role of broadcast media is still important for creating shared viewing experiences and conversations. New methods of content delivery and second screen experiences are discussed, along with the value of aggregating services rather than focusing on hardware. The future of TV is seen as an appliance for lean-back viewing combined with a strong local content ecosystem and app environment.
Social TV Presentation
The document discusses the relationship between social media and television. It covers how viewers now engage with TV through social platforms, how networks and advertisers are leveraging social media, and new technologies that enable social TV experiences. Networks are increasingly integrating social media into programming and measuring online buzz. Analytics companies are providing data on social conversations around TV shows. New technologies like smart TVs and apps are fusing social media with the television viewing experience.
What's Next in Mobile Banking? 2016
Founder, Kathleen Craig, presented What's Next in Mobile Banking the Illinois Bankers Association Women in Banking conference. From what is coming in the future, to #FinTech disrupters to great first steps, it was a fun and informative session.
Social Media monitoring & Webcare - bij RTV Noord
Hoe monitor je social media? Tijdens de ROOSdagen 2015 heb ik besproken hoe RTV Noord dat doet. Daarnaast heb ik een inkijkje gegeven in dashboards, rapportages en ingestelde alerts.
Leveraging Location-Based Insights to Maximize Mobile Advertising Revenue
The document discusses how location data from mobile devices can be leveraged to maximize mobile advertising revenue. It notes that mobile advertising will represent 50% of the digital advertising market by 2020 and that location-powered mobile display ads will be a $40 billion industry by 2019. It argues that location data provides marketers with a 360-degree view of consumers and is mobile's "secret sauce". The document promotes Verve Wireless as experts in using location signals and insights to deliver relevant mobile marketing experiences.
Social TV: making TV a social & participative experience
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
COVID-19: Insurance Report | How to turn the tide
This report looks at insurance insights in Kenya and provides tactical solutions to help change fortunes in the face of COVID-19.
Most of the recommendations are solutions tried and tested to deliver digital marketing impact.
Macro trends in sponsorship through 2030
This document summarizes macro trends in sponsorship through 2030. It identifies three key trends: 1) The rise of digital and decline of traditional TV, with digital and mobile video becoming more prominent. 2) Younger generations, like Gen Z, are growing up in a digital/mobile world and engage differently with social media and content. 3) Emerging markets will attract more marketing investment as their economies grow and populations spend more time with digital/mobile media compared to developed countries. Sponsorship must adapt to these trends by focusing on digital platforms, personalized engagement, virtual reality experiences, purpose-driven content, and attracting audiences in fast-growing global markets.
Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The...
Empowering creators and revolutionising online video: Maker Studios and the future of entertainment.
- Intersection of technology and creativity
- What's up next? Insights into current consumer consumption
- Beyond VOD: Engaging with Millenias
Presented by:
René Rechtman, President of International, Maker Studios
Timothy DeLaGhetto, Asian American Rapper, Comedian & Vlogger Gillian Tan, Founder, clicknetwork.tv
Joseph Germani, Malaysian Vlogger & Actor, Germani Productions
Ogilvy digitallabs mobilemadmen_benscottrobinson
This document discusses reaching the remaining 78.5% of mobile phone subscribers in Europe who currently have feature phones instead of smartphones. It provides statistics showing that as of 6 months ago, there were 228 million mobile phone subscribers in Europe, with 49 million having smartphones and 179 million having feature phones. The document proposes ten things that can be done to bring mobile marketing and services to the masses of feature phone users within a couple years.
The #stayhome effect global
This document discusses how the COVID-19 pandemic is affecting brands and what to expect in the coming months. It notes that global GDP growth forecasts have been downgraded significantly. Media spending is expected to drop sharply, especially in sectors like travel and luxury goods. TV and online media are doing better than others like radio and out-of-home. The document provides recommendations for brands on focusing messaging, maintaining awareness, and preparing for a rebound in spending once restrictions are lifted.
What's hot (20)
Visiware leading the 2nd screen revolution - nex tv rio 1.0
Visiware leading the 2nd screen revolution - nex tv rio 1.0
People-Based Marketing Anywhere: Custom Audiences for Everyone!
People-Based Marketing Anywhere: Custom Audiences for Everyone!
Leveraging Location-Based Insights to Maximize Mobile Advertising Revenue
Leveraging Location-Based Insights to Maximize Mobile Advertising Revenue
Social TV: making TV a social & participative experience
Social TV: making TV a social & participative experience
Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The...
Maker Studios - All That Matters Singapore 2014 - Empowering Creators And The...
Viewers also liked
Mobile World Congress Recap - Mexico
El resumen cubre las principales novedades presentadas en el Mobile World Congress de 2016, incluyendo nuevos diseños modulares en smartphones, mejoras en baterías, cámaras y procesadores. También se discute brevemente la revolución de la red 5G, el Internet de las Cosas, temas de privacidad y seguridad, y experiencias inmersivas habilitadas por la realidad virtual.
MMa Fórum Brasil 2015
1) Arcos Dorados is the largest franchisee of McDonald's in the world, operating over 2,100 restaurants across 20 countries in Latin America.
2) They partnered with Coca-Cola and Twitter to launch a campaign giving away 1 million free Cokes at McDonald's locations in Brazil via Twitter.
3) The campaign was a huge success, receiving over 100 media mentions in Brazil. It drove over 1.6 million coupon redemptions, with a redemption rate 8-10 times higher than typical print coupons.
MMA_Cannes_Recap_Joanna Monteiro
The document is a confidential letter from Joanna Monteiro addressed to an unnamed client about her role as president of the mobile jury at Cannes 2015. The letter contains 15 pages of text with a final thank you on page 16. The document details confidential information for an ad agency client.
MMA-Forum México 2015
This document lists the names and titles of 3 individuals: Agustina Beatriz Escudero as Head of Trading at Affiperf Mexico, Jorge Eduardo Chávez Bernal as MAP Head of Mexico, and Alberto Pardo as CEO of Adsmovil. It appears to be contact information for 3 people from Mexico involved in advertising.
MMA-Forum México 2015
This document summarizes key findings from the SMoX study about optimizing mobile marketing investments. The study found that mobile delivered almost twice the awareness and image per dollar compared to other media. Reallocating a portion of budgets to mobile could drive double-digit lifts in awareness and sales. However, brands are currently underinvesting in mobile, with average allocations around 3% of budget. Applying best practices around formats, channels, targeting, and creative could further optimize mobile results and justify increasing mobile budgets.
MMA Forum Argentina - Accelerating our future Mondelez
Mondelez is accelerating innovation through its Digital Accelerator program. The program partners with startups across four countries and twelve brands to develop digital solutions. It has worked with twelve startups so far, providing each $30,000 to develop betas scaling to Latin America in 2016. Examples of partnerships include an Oreo-branded mobile game developed by Etermax and Win Clap in Argentina with potential reach of 11 million people. The presentation emphasizes an approach of learning by doing, collaboration, and openness to new ideas from within or outside the organization.
1 apresentação maura coracini millward brown
The document discusses the role of digital channels in building brands. It notes that digital is not just a channel, and examines questions around the purpose of a brand's digital presence, such as whether it is meant to add reach, generate or fulfill demand, engage or build communities, and drive different types of sales. It also explores how to measure success beyond just clicks, shares or traffic. The document advocates measuring brand impact and strength over time, as clicks alone are not correlated with long-term brand influence. Charts show how different media compare on reach and saliency, and that online video outperforms TV for reach in Brazil and Latin America.
Bueno, bonito y carito (mma forum ago 9 2016)
El documento describe las tres características clave de un buen diferencial para una empresa: 1) debe ser único en la percepción del mercado, 2) debe ser valorado por los clientes, y 3) debe ser específico y fácil de comunicar. Incluye algunos ejemplos como huevos con antioxidantes, tiempo de atención en emergencias, y comprar casas feas. También advierte sobre clientes equivocados que no aprecian los diferenciales de una empresa o que no están dispuestos a pagar el precio.
MMA-Forum México 2015
This document contains a list of 5 items: BIMBO, COCA, 7, 8, and COCA. It lists these 5 items in a single column with no additional context or explanation provided.
Workshop mma nissan logan
O documento discute estratégias de marketing mobile, incluindo exemplos de campanhas para Nike e Subway. Ele fornece diretrizes sobre segmentação de audiência, formatação de anúncios e métricas para medir o sucesso de campanhas como taxa de visualização completa, taxa de interação e tempo médio de visualização.
Internet of things by Ericsson Breaking Mobile 2015
The document appears to be a presentation on trends in mobile technology, connectivity, and digital transformation. It includes statistics on mobile subscriptions, smartphone usage, internet of things adoption, and changing media consumption habits. In particular, it discusses the growth of mobile data traffic and connected devices, the rise of smart cities and sharing economy services, and consumers' openness to new technologies like wearables, robots, and autonomous vehicles by 2020.
MMA Forum D2 Track 04 - Privacidade
1) The document discusses the challenges of digital advertising and privacy in a world where cookies are no longer effective for tracking audiences across devices. It notes that marketers are now blind to 40% of their audiences.
2) It proposes that device recognition technology can help identify audiences across devices without using cookies or collecting personal information. Case studies show this approach increased reach, targeting, and sales for retailers.
3) It emphasizes that device recognition must be done through a "privacy by design" approach without storing data on devices or collecting personal information in order to protect consumer privacy and brands.
06 mma forum brasil 2016 - smox
The document summarizes the findings from a mobile marketing effectiveness study (SMoX) conducted for Coca-Cola Brazil's 2015 Christmas campaign. Key insights include:
1) Mobile was the most efficient driver of results compared to other media channels.
2) Almost a fifth of the budget should be allocated to mobile given its performance.
3) Mobile banners and video were much more efficient than their desktop counterparts.
4) Targeting mobile video ads towards younger females could further improve results.
5) Increasing mobile's allocation in the marketing mix from its actual 14% to the optimal 19% could generate an additional 8% profit for Coca-Cola Brazil.
Conversion for mobile / Conversión para mobile
El documento describe el rápido crecimiento del mercado móvil y la publicidad móvil a nivel global y en México. Se espera que la publicidad móvil se convierta en el tercer medio publicitario más grande del mundo en 2016 y represente el 39% del mercado publicitario anual promedio para 2015-2020. El mercado mundial de aplicaciones móviles generará más de $51 mil millones en 2016. Los dispositivos móviles ya superan a otros dispositivos como principal medio de acceso a Internet y se espera que su uso continúe creci
MMA insight Series by In Loco Media - abertura
The document discusses geolocation marketing and recommends allocating 12-20% of a marketing budget to mobile. It compares different geolocation data sources, noting that In-App data has less than 1% fraud rate and high accuracy while bid-stream has a 67% fraud rate without validation. In-Loco is highlighted as providing meter-level accuracy with low battery consumption, compared to 30 meter accuracy with high battery consumption for GPS. Measurement is also described as deterministic for In-Loco and probabilistic for GPS/bid-stream. Retargeting and pre-targeting uses of geolocation data are also mentioned.
05 mma forum brasil 2016 - sponsored data
O documento discute como as marcas podem se beneficiar do aumento do consumo de dados móveis e do tempo que as pessoas passam em seus smartphones. Apresenta casos de sucesso como o Bradesco, que cresceu suas transações digitais, e a Netshoes, que aumentou conversões e vendas oferecendo acesso gratuito à sua loja online para usuários de celular.
Viewers also liked (17)
MMA Forum Argentina - Accelerating our future Mondelez
MMA Forum Argentina - Accelerating our future Mondelez
Internet of things by Ericsson Breaking Mobile 2015
Internet of things by Ericsson Breaking Mobile 2015
Similar to 12- MMA Forum Argentina 2016 - La televisión conectada - Fox
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
The document discusses the changing media landscape and the need to measure audience reach across platforms. It notes that while television and radio still deliver broad audiences, achieving campaign goals requires an integrated media plan that addresses audience duplication across digital and traditional platforms. The document advocates for comparable metrics to evaluate investments across different media and argues that on-target rates alone do not tell the full story.
Wan 2.0 strategy 4.2.16
This document provides a summary and recommendation regarding WAN's digital strategy and growth opportunities. It finds that WAN is currently underperforming digitally but is uniquely positioned to capitalize on growing video and mobile trends through short-form video content. It recommends that WAN invest in building out a video production team, multi-channel publishing platform, and mobile apps to focus on video and launch new content verticals nationally. It also recommends exiting the Yahoo7 partnership and acquiring PerthNow to implement the new video-led strategy across more assets. The recommendation is for WAN to transition to a digital strategy centered around short-form video to drive audience and revenue growth.
Current observations on US ad supported video space
The document discusses the growing AVOD (ad-supported video on demand) market in the US. Some key points:
- AVOD is seeing renewed interest in 2020 as the SVOD market matures and new premium services like Disney+ and HBO Max launch. This will drive continued growth of AVOD as a compliment to paid streaming options.
- Major media companies are building out their D2C and AVOD capabilities to compete in the transforming streaming landscape. Increased M&A activity is expected as companies look to strengthen their content libraries and target customers.
- While CTV viewing is growing, only a small percentage of advertising spending is currently going to CTV. This gap represents a major opportunity for AVOD
Reach The Streaming Audience with Video Advertising on Roku
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
Media & Entertainment Report
This report covers video on demand, OTT, TV Everywhere and Global markets including China, India, United Kingdom and Germany.
The Future of TV and Online Advertising
Video streaming trends to look out for 2018 and how media companies and advertisers need to evolve their monetisation strategies - by Greg Armshaw, Head of Media, Brightcove
Media and Entertainment Industry
The media and entertainment industry in India grew 13.7% in 2016 to reach $20.5 billion and is projected to continue growing at 14.33% annually to reach $35.2 billion by 2020. Television remains the dominant segment but digital technologies are providing new opportunities. The report cites rising incomes, increased internet usage, and policy support like higher FDI limits as driving growth. Key growth areas include digital advertising, gaming, radio, and animation projected to increase between 13-33% annually through 2020.
Tvis viamedia
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization and manages over 1 million ads per day for 12,000 advertisers through its centralized operations. Its technology platform includes the largest single instance of a traffic system in the world, and capabilities for multi-platform insertion and dynamic ad serving across linear and digital channels. Local digital media spending is increasing rapidly and will overtake traditional advertising by 2016, with half the growth coming from TV dollars moving to digital.
Viamedia placemedia media post (6 9 16)
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization in the US, with its national network operations center in Lexington, KY housing the largest single instance of traffic management software. Viamedia has launched truly dynamic ad serving and an OTT ad solution for MVPD partners to help advertisers reach audiences across platforms like cable TV, digital video, and social media as consumption habits fragment across multiple screens.
Future of Digital: The Next Big Thing
A bit of everything about Digital Marketing. Numbew of viewers, users, etc from top platforms and market players.
IGNITION - NEXT BIG THING
"For the last 20-years, digital has disrupted print. For the next 20, it will disrupt TV." - Business Insider
An exploration of the impact of digital media on traditional media and it's continued future impact on television by Business Insider.com
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
1. The document discusses market trends in 2016 including increased mobile usage, decreasing attention spans, and evolving consumer behaviors that favor immediacy.
2. Key challenges in the mobile app market are discovery, monetization, and saturation that are pushing international expansion. Premium programmatic advertising and creator marketing are highlighted as trends for 2017.
3. The rise of marketing technology and use of predictive analytics and machine learning are presented as ways to maximize user retention, experience, and monetization in the face of these mobile trends and challenges.
002 Rikard Steiber Digital Overview MTGx
1) MTG is shaping the future of digital entertainment through its MTGx initiative, which includes xPLAY for core premium entertainment services like Viaplay, xVENTURES to accelerate growth in new services through investments and partnerships, xCREATIONS to produce digital-first content, and xLABS to build core capabilities and platforms.
2) MTGx services like Viaplay and TV play are growing rapidly across devices, and xVENTURES seeks to invest in innovative startups in areas like sports, music, and games to further expand the portfolio.
3) xCREATIONS will focus on producing digital-first content to extend TV formats and accelerate all MTGx services, while xLAB
201409 Online Tuesday - Jeroen Elfferich
Presentation from Online Tuesday, Amsterdam, 9 September 2014. Discusses new ways of online reinforcing TV, and vice versa: multi screen, second screen, social TV and transmedia. Special focus on interactive TV & game shows.
This is CNN / Next
UX Week Presentation of the CNN Digital 2013 replatforming and redesign, with a focus on the mobile and social rationale behind it and the brand design and user experience approach being taken to complete the cross-platform responsive relaunch.
Howard Davidson Arlington MA - Peel smart TV remote app scores 70 million users
Howard Davidson Arlington MA writes about how Peel smart TV remote app scores 70 million users.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.
howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Digital Winners 2013: Richard steiber mt gx at digital winners
Rikard Steiber discusses how consumer behavior is changing as people increasingly consume content across multiple screens like smartphones, tablets, and computers. He notes that video consumption is rapidly moving digital and that social media has become a major platform for entertainment. Steiber outlines MTG's strategy to create "sharable magic moments" across screens through its xPlay, xVentures, xCreations, and xLabs divisions to reshape premium entertainment in areas like TV, sports, music, gaming, and more for a mobile-first world.
Can the Past Predict the Future of CTV?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
Media Market Digest Jan-Dec'16
The main Media Market Trends & News we would like to share with you in this issue are the following:
Ukrainian Adv market has given the forecast of 2017 media inflation
Brief TV Market overview
o TV snowball: how is opposition between providers and media groups developing?
Digital Market overview featuring recent launches and new Advertising possibilities
o VK.com presented new way of personal news sharing, without making publications
o Facebook launched its new Live Audio feature
o 360 video on Twitter
OOH & Radio Markets demonstrate growth
The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers wi...
The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers wi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on Canada’s #1 streaming platform Roku. Similar to 12- MMA Forum Argentina 2016 - La televisión conectada - Fox (20)
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
Current observations on US ad supported video space
Current observations on US ad supported video space
Reach The Streaming Audience with Video Advertising on Roku
Reach The Streaming Audience with Video Advertising on Roku
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Howard Davidson Arlington MA - Peel smart TV remote app scores 70 million users
Howard Davidson Arlington MA - Peel smart TV remote app scores 70 million users
Digital Winners 2013: Richard steiber mt gx at digital winners
Digital Winners 2013: Richard steiber mt gx at digital winners
The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers wi...
The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers wi...
More from Mobile Marketing Association
Branding After Performance: E-commerce como instrumento de branding en consu...
Branding After Performance: E-commerce como instrumento de branding en consu...Mobile Marketing Association
El documento habla sobre cómo las empresas de consumo masivo pueden usar el comercio electrónico para fortalecer su marca. Menciona que las compañías pueden lograr esto a través de curar contenido relevante para los consumidores, ofrecer valor y experiencias aspiracionales con las marcas, y brindar beneficios como recetas y listas de compras en línea. Finalmente, destaca que una campaña de marketing de rendimiento en e-commerce mejoró las métricas comerciales y sirvió como una campaña de posicionamiento de marca.Branding After Performance: Aprendiendo del eshopper
This document summarizes learnings from a consumer health company's eShopper program. It discusses key market trends like mobile commerce and social media influencing purchases. It then describes how the company integrated its marketing, digital, and IT teams to better serve shoppers. A case study on a successful Hot Sale campaign is provided, highlighting how the company expedited the consumer journey, ensured a good shopping experience, and drove conversion through influencers. Key learnings included that reducing steps and adding options increased conversion rates and sales.
Branding After Performance: Rise of marketplace in Advertising: it´s all abou...
Branding After Performance: Rise of marketplace in Advertising: it´s all abou...Mobile Marketing Association
This document discusses the rise of e-commerce and marketplaces in Latin America and their potential for advertising. It notes that while e-commerce penetration is lower in Latin America compared to other regions, it is growing rapidly and expected to double in size within five years. Marketplaces provide access to large audiences with a purchasing mindset and are winning a growing share of digital ad spending. The document argues that while marketplaces were initially seen as only performance marketing channels, they can also serve as effective branding tools by helping brands discover and influence customers earlier in their purchasing journeys. It provides several examples and insights into customer behavior that marketplaces can uncover to help brands optimize for discovery, consideration, and purchase.Branding After Performance: Brandformance
Este documento discute la relación entre las campañas de branding y performance. Explica que el branding busca construir y posicionar los valores de la marca, mientras que el performance busca obtener una respuesta del público objetivo. También propone que el funnel ya no tiene etapas jerárquicas sino que se integra de forma colaborativa. Finalmente, sugiere que la conversión ya no solo es la venta, sino también otros objetivos como interacciones o suscripciones que cambien el comportamiento del consumidor en línea con la marca.
MMA Insight Report Argentina 2019
La MMA es la principal asociación sin fines de lucro del ecosistema mobile en el mundo, con más de 800 empresas asociadas de aproximadamente 50 países. Su misión es abrir posibilidades para la innovación y crear negocios de valor perdurable en un mundo cada vez más dinámico y conectado a través de tecnologías móviles. El documento proporciona contactos de la MMA para diferentes países de Latinoamérica.
MMA Impact Forum Argentina 2019 | Marketing Moderno
Este documento presenta los resultados de una campaña de marketing digital realizada por Johnson Baby en Argentina para vincular la inversión en redes sociales móviles con las ventas físicas en tiendas. La campaña midió el impacto de los anuncios en Facebook en el recuerdo de la marca, la intención de compra y las ventas reales en tiendas seleccionadas en Buenos Aires versus Santa Fe. Los resultados mostraron un aumento en el recuerdo de la marca, la intención de compra y las ventas físicas, estableciendo una relación
MMA Impact Forum Argentina 2019 | MMA Mobile Report Argentina 2019
Este documento resume los hallazgos clave de un informe sobre el comportamiento móvil de los consumidores en Argentina en 2019. Los consumidores están cada vez más conectados pero también más preocupados por la privacidad y seguridad de sus datos. A pesar de la crisis económica, los smartphones siguen siendo muy importantes. Los consumidores usan sus dispositivos móviles principalmente para comunicarse y acceder a contenido y redes sociales.
MMA Impact Forum Argentina 2019 | Real World: Midiendo el impacto offline de ...
MMA Impact Forum Argentina 2019 | Real World: Midiendo el impacto offline de ...Mobile Marketing Association
El documento describe una campaña de marketing móvil realizada por Pirelli para medir su impacto fuera de línea. La campaña se dividió en dos fases, una inicial de aprendizaje que incluyó un estudio de brandlift, y una segunda de retargeting y atribución de visitas a tiendas. Los resultados mostraron un aumento del 22-35% en las ventas en diferentes regiones de Argentina entre 2018 y 2019.MMA Impact Forum Argentina 2019 | Acelerando la última milla de la compra onl...
MMA Impact Forum Argentina 2019 | Acelerando la última milla de la compra onl...Mobile Marketing Association
La plataforma permite a los anunciantes comprar publicidad y vender productos a través de Rappi, integrando el checkout y la logística de última milla. Esto permite que los anunciantes puedan llevar al consumidor desde la publicidad hasta la compra y entrega del producto en minutos. Un caso con Brahma mostró un incremento del 20% en las ventas al realizar una campaña georeferenciada cerca de sus tiendas.MMA Impact Forum Argentina 2019 | Neurociencia y Publicidad Mobile
Neuroscience research shows that:
1) The human brain needs less than half a second to engage with mobile advertising and trigger a cognitive response.
2) Video ads are more effective at generating emotional responses in under a second compared to static ads due to the use of motion.
3) Weak ads that perform poorly are processed faster by the brain and can trigger negative responses in less than a second.
Ia na experiencia ao cliente
O documento discute como a inteligência artificial (I.A.) pode melhorar a experiência do cliente através de canais de atendimento automatizados e personalizados que resolvem problemas rapidamente a qualquer hora. A I.A. pode ser usada para triagem e geração de leads, bem como análise comportamental para conversão de vendas. A chave é começar com escopos pontuais que resolvam as maiores dores dos clientes, como automatizar respostas a status de pedidos.
Advergames: do nicho ao mainstream
Esta pesquisa mostra que a maioria dos brasileiros joga games mobile diariamente, principalmente jogos de estratégia e ação. Os principais motivos para jogar são diversão, relaxamento e exercício mental. A maioria assiste vídeos publicitários para ganhar vidas extras nos jogos e se lembra mais das imagens dos anúncios do que de outros detalhes.
A mulher na publicidade
O documento resume os resultados de uma pesquisa realizada entre 2018-2019 sobre a presença feminina em agências de publicidade no Brasil. A pesquisa mostrou que 51% das agências são compostas por mulheres, 53% das lideranças são femininas e 41% do tempo de criação é do sexo feminino. Quando comparado com uma pesquisa de 2015, a presença de mulheres em cargos criativos aumentou de 20% para 26%, e em cargos de liderança de 6% para 14%.
MMA Whitepaper Recap SXSW + MWC 2019
O documento resume os principais pontos do Mobile World Congress (MWC) e do South by Southwest (SXSW) de 2019. O MWC discutiu temas como 5G, Internet das Coisas (IoT) e inteligência artificial, enquanto no SXSW o foco foi no ser humano e no futuro das novas tecnologias. Ambos os eventos exploraram como a inovação e a criatividade estão moldando a experiência do consumidor móvel.
MMA Summit Chile: gaming la siguiente frontera de la publicidad
Presentación de Adsmovil
Si quiere más información puede descargar el informe completo de Gaming en Latam en:
https://adsmovil.com/mobile-gaming-latam-2019/
MMA Summit Chile - Branded content
Este documento discute los desafíos del contenido patrocinado en un contexto móvil. Explica que debido a que la mayoría de las personas usan dispositivos móviles para acceder a las redes sociales, el contenido debe crearse teniendo en cuenta el contexto, la audiencia y el momento en que se consume la información. También muestra que a pesar del crecimiento en la inversión de contenido patrocinado, muchas marcas aún no saben cómo crear contenido efectivo para dispositivos móviles.
MMA Summit Chile - La cruda realidad
El documento analiza los ganadores de Cannes 2018 en las categorías digitales. Se muestra que agencias como BBDO, McCann y R/GA lideraron en número de premios. Estados Unidos fue el país con más galardones. También se discute el uso de datos de Facebook para segmentar a votantes en elecciones y cómo esto podría afectar el futuro de las agencias de publicidad.
MMA Summit Chile - El futuro del marketing de movilidad
El documento habla sobre cómo el marketing de movilidad en el futuro se centrará más en el destino que en la geolocalización. Waze sabe cómo se mueven las personas mejor que nadie a través de datos sobre rutas, proximidad, destinos, paradas y duración de paradas. El marketing basado en destinos puede aumentar las ventas en tiendas físicas entre un 15-35% al ayudar a los clientes a encontrar fácilmente las ubicaciones.
MMA Summit Chile - Insights del Usuario Movil
El documento analiza el comportamiento de los usuarios móviles en Chile. Muestra que las personas pasan mucho tiempo en sus dispositivos móviles comunicándose y viendo contenido en línea. El tamaño de pantalla y la calidad de la cámara son características importantes al elegir un teléfono. Además, las redes sociales han reemplazado a los medios tradicionales como fuente principal de noticias e información. El comercio electrónico a través de los teléfonos también está aumentando, especialmente entre los más jóven
More from Mobile Marketing Association (20)
Branding After Performance: E-commerce como instrumento de branding en consu...
Branding After Performance: E-commerce como instrumento de branding en consu...
Branding After Performance: Aprendiendo del eshopper
Branding After Performance: Aprendiendo del eshopper
Branding After Performance: Rise of marketplace in Advertising: it´s all abou...
Branding After Performance: Rise of marketplace in Advertising: it´s all abou...
MMA Impact Forum Argentina 2019 | Marketing Moderno
MMA Impact Forum Argentina 2019 | Marketing Moderno
MMA Impact Forum Argentina 2019 | MMA Mobile Report Argentina 2019
MMA Impact Forum Argentina 2019 | MMA Mobile Report Argentina 2019
MMA Impact Forum Argentina 2019 | Real World: Midiendo el impacto offline de ...
MMA Impact Forum Argentina 2019 | Real World: Midiendo el impacto offline de ...
MMA Impact Forum Argentina 2019 | Acelerando la última milla de la compra onl...
MMA Impact Forum Argentina 2019 | Acelerando la última milla de la compra onl...
MMA Impact Forum Argentina 2019 | Neurociencia y Publicidad Mobile
MMA Impact Forum Argentina 2019 | Neurociencia y Publicidad Mobile
MMA Summit Chile: gaming la siguiente frontera de la publicidad
MMA Summit Chile: gaming la siguiente frontera de la publicidad
MMA Summit Chile - El futuro del marketing de movilidad
MMA Summit Chile - El futuro del marketing de movilidad
12- MMA Forum Argentina 2016 - La televisión conectada - Fox
- 1. 1
- 2. 2 Countries20 105M People BROADBAND SMARTPHONE PAYTV UNIVERSE 106M People 182M People Ibope Dec 2015. © 2016 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. TGI LATINA 2013 Wave II + 2014 Wave
- 3. 3 ©2016 FOX Networks Group. All Rights Reserved. Source: IMS/Comscore sept 2015 DEVICES SNAPSHOT 120M USERS DIGITAL VIDEO AUDIENCE MARKET FOX PLAY Smartphone Tablets SmartTVs Game consoles Streaming dev. Coming soon 87% 57% 42% 33% 14% 97% 91% 92% 55% 72%
- 4. 4 FOX Networks Group 13M VISITS 26MMONTHLY EYEBALLS 28M VIDEO VIEWS126M FANS
- 5. 5 How to create a BIG EVENT
- 6. 6 STORY OF GOD FOX AMPLIFIED NETWORK 10-week campaign P 18-49 HM, Estimated Reach On Air Social Network Youtube FOXPlay Digital INVESTMENT ONLINE/MOBILE FOX Extended Network 18M 25M 2M 13M 39M 97M +79 IMPACTS +56% IMPACTS FNG NETWORKS $6.2M MEDIA VALUE +80% PAYTV UNIVERSE
- 7. 7 We are not an after thought, WE ARE AT THE INCEPTION
- 8. 8 We bring our Content to life across Multiple Platforms
- 10. 10 We marry the CONTENT with the platform by design, NOT BY DEFAULT AND LEVERAGE STRATEGY INSIGHTS TO DETERMINE WHICH PLATFORM WILL BEST COMMUNICATE OUR MESSAGE
- 11. 11 Our goal is to: AMPLIFY The ideas and the platforms must have scale. ENGAGE We want to start a dialogue that will generate organic engagement with our content. SHARE We want the content we create to be shareable.
- 12. 12 And, we elevate our talent relation as an extension of content creation.
- 13. 13 Content + Insights + Talent = AMPLIFICATION & ENGAGEMENT
- 14. 14 Thank you!
Editor's Notes
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…
- OK YA DISEÑADA DEJAR COMO ESTA…