The digital transformation of RTÉ. Múirne Laffan, Chief Digital Officer at RTÉ.

1. The Digital
Transformation of RTÉ
@rtedigital
Múirne Laffan,
RTÉ’s Chief Digital Officer

2. Chief Digital Officer
Leading RTÉ’s
overall digital
strategy
Driving
digital
innovation
Leading RTÉ’s
digital division

3. Chief Digital Officer

4. RTÉ’s online and
mobile services
Reach &
Relevance
Future
proofing
Grow new
audiences
Accessibility &
Shareability
Viewer choice
& control
Diversify
Revenues
Increase time
spent consuming
RTÉ content

5. Close to 50% of Irish
adults connect
with RTÉ online
every week

6. RTÉ’s digital services are central
to delivering our public service remit

7. RTÉ’S DIGITAL
TRANSFORMATION

8. HOW WHERE WHEN
Serving the changing needs and
expectations of our audiences

9. ONLINE
SINCE
1996

10. 20132012201120102009200820072004 2014 2015 2016
Evolution of
RTÉ.ie and
RTÉ Player
 Mobile
service
launched
 Live
webcasting
begins
 RTÉ News
Now
launched
 RTÉ Player launches
on PS3
 RTÉ News Now, GAA
and radio apps
launched
 RTÉ.ie home page
and news redesigned
 RTÉ Player
launched
 New Life&Style
Hub on RTÉ.ie
 RTÉ ID launched
 RTÉjr app
launched
 RTÉ Player
android app
launched on
xbox
 RTÉ News Now
app redesigned
 GAAGO
launched
 RTÉ Radio Player
launched
 RTÉ Player
launched on iOS
 New RTÉ Archives
site
 Evolution of RTÉ.ie
and
RTÉ Player

11. Broadband Smart Phones Social Media
Apps
Online
Streaming
Multi-Platforms and
multi screens
Convergence of the media
landscape

12. A re-imagined RTÉ
Where we are now?

13. RTÉ Digital Promo Video

14. Complete redesign
Arts & Culture and Lifestyle
Personalised content
Data will inform
interaction with audiences
Improved user experience
and engagement
Evolution of
RTÉ.ie
Ireland’s
number one
media
website

15. Moving from catchup TV offering
Online TV offering
Immersive Experience
Online First and
Online Exclusive Content
Improved, more peronalised user
experience and engagement
Evolution of
RTÉ Player
Ireland’s
number one
VOD service

17. 5x249%
Increase in
Interaction
Rate
Higher
dwell
time
&

20. THE
NOW

21. Never has the citizen had such access
and freedom to choose what, when
and how to consume content

22. Never have
we been
more
absorbed
and
connected to
our devices

23. Intense competition
for eyeballs

26. -
10
20
30
40
50
60
70
Q1
2012
Q1
2013
Q1
2014
Q1
2015
Millions
USA
International
Netflix Subscribers (Global)
Source: Netflix

27. Facebook
Instant
Facebook
Sports Stadium

30. Convergence

31. Front Door
Front door

32. Rather Than
Rather than side door

35. Right
Content
Right
Consumer
Right
Channel
Right
Time

36. “focus […] means
saying no to the
hundred other
good ideas that
there are. You
have to pick
carefully.”
Steve Jobs

38. Audience
Evolving
TV World
Converged
Internet of
Things
Internet of
Me
KEY TRENDS

39. Augmented
Reality

40. The connected world
Jibo Connected
Coffee Machine
Connected CarsConnected TVs

41. Searchable
Personalised
Content
Content
Tagged
Content
on any
device
Content
Branded Size
Fit-for-purpose
Wearables
The internet of ME
How do we make our content intelligent?

42. Delivering RTÉ’s future ambition
& audience expectations
Integrate Inspire
Push the
boundries
Keep pace
with change

43. It’s not what we do the same;
it’s what we do differently that
defines the character of public
service media