The document discusses the mega trends transforming the media industry due to digitalization and the internet. The key driving forces changing media consumption are the rise of digital media and internet distribution, diminishing storage and distribution costs, and empowered consumers using new technologies. Media consumption is becoming non-linear, cross-platform, and involves more content sharing on social networks. This leads to consequences like many more media channels, a need for more cross-platform content and building critical mass, less control over content distribution, and a need to monetize content across various platforms. The document then discusses how activeloop television helps media companies address these trends by making television interactive through products that integrate social media, viral content, technology and consulting services.