The document discusses the mega trends transforming the media industry due to digitalization and the internet. The key driving forces changing media consumption are the rise of digital media and internet distribution, diminishing storage and distribution costs, and empowered consumers using new technologies. Media consumption is becoming non-linear, cross-platform, and involves more content sharing on social networks. This leads to consequences like many more media channels, a need for more cross-platform content and building critical mass, less control over content distribution, and a need to monetize content across various platforms. The document then discusses how activeloop television helps media companies address these trends by making television interactive through products that integrate social media, viral content, technology and consulting services.

1. Media is changing rapidly
Are you?

2. The mega trends of media
We all know the industry is in the beginning of a fundamental transformation

3. The mega trends of media
DRIVING FORCES:
Digital media
Internet distribution
Diminishing storage and distribution cost
Consumer empowered technology
We all know the industry is in the beginning of a fundamental transformation

4. The mega trends of media
MEDIA CONSUMPTION
DRIVING FORCES: IS CHANGING:
Digital media
• Non-linear
Internet distribution
• Cross platform
Diminishing storage and distribution cost
• Content sharing
Consumer empowered technology
• Social networks
We all know the industry is in the beginning of a fundamental transformation

5. The mega trends of media
MEDIA CONSUMPTION SOME CONSEQUENCES:
DRIVING FORCES: IS CHANGING:
• Many more media channels
Digital media
• Non-linear
Internet distribution
• Cross platform
Diminishing storage and distribution cost
• Content sharing
Consumer empowered technology
• Social networks
We all know the industry is in the beginning of a fundamental transformation

6. The mega trends of media
MEDIA CONSUMPTION SOME CONSEQUENCES:
DRIVING FORCES: IS CHANGING:
• Many more media channels
Digital media
• Non-linear • More cross platform content needed
Internet distribution
• Cross platform
Diminishing storage and distribution cost
• Content sharing
Consumer empowered technology
• Social networks
We all know the industry is in the beginning of a fundamental transformation

7. The mega trends of media
MEDIA CONSUMPTION SOME CONSEQUENCES:
DRIVING FORCES: IS CHANGING:
• Many more media channels
Digital media
• Non-linear • More cross platform content needed
Internet distribution
• Cross platform • Building critical mass is key
Diminishing storage and distribution cost
• Content sharing
Consumer empowered technology
• Social networks
We all know the industry is in the beginning of a fundamental transformation

8. The mega trends of media
MEDIA CONSUMPTION SOME CONSEQUENCES:
DRIVING FORCES: IS CHANGING:
• Many more media channels
Digital media
• Non-linear • More cross platform content needed
Internet distribution
• Cross platform • Building critical mass is key
Diminishing storage and distribution cost
• Content sharing • Content does spread outside your control
Consumer empowered technology
• Social networks
We all know the industry is in the beginning of a fundamental transformation

9. The mega trends of media
MEDIA CONSUMPTION SOME CONSEQUENCES:
DRIVING FORCES: IS CHANGING:
• Many more media channels
Digital media
• Non-linear • More cross platform content needed
Internet distribution
• Cross platform • Building critical mass is key
Diminishing storage and distribution cost
• Content sharing • Content does spread outside your control
Consumer empowered technology • Monetize when and where you can
• Social networks
We all know the industry is in the beginning of a fundamental transformation

10. ALTVs positioning:
The customers platform
Broadcast TV

11. ALTVs positioning: adding interactivity
The customers platform
Broadcast TV

12. ALTVs positioning: adding interactivity
The customers platform
activeloop
television
Broadcast TV
ALTV ready to
use formats
Web
Mobile

13. ALTVs positioning: adding interactivity
The customers platform
activeloop
television
Broadcast TV
ALTV ready to
use formats
Web
Mobile Social media

14. ALTV Products:

15. ALTV Products: Making TV interactive

16. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting

17. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting
" Overlay games
" Video jukebox
" Dating TV
" Quiz show
" Chat show
All formats with social
media extentions

18. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting
" Overlay games " Twitter integration
" Video jukebox " Facebook apps
" Dating TV " Facebook integration
" Quiz show " Fan-pages
" Chat show " eCoupons
" YouTube publishing
" Google integration
All formats with social
media extentions

19. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting
" Overlay games " Twitter integration " Personalized video
" Video jukebox " Facebook apps " Sweep stakes
" Dating TV " Facebook integration " Share clips
" Quiz show " Fan-pages
" Chat show " eCoupons
" YouTube publishing
" Google integration
All formats with social
media extentions

20. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting
" Overlay games " Twitter integration " Personalized video " Graphics system
" Video jukebox " Facebook apps " Sweep stakes " Broadcast quality
" Dating TV " Facebook integration " Share clips " Flexible & adaptable
" Quiz show " Fan-pages " CMS platform
" Chat show " eCoupons " 1 to 1 dialog engine
" YouTube publishing " Social media
" Google integration integration
All formats with social " Resident or hosted
media extentions

21. ALTV Products: Making TV interactive
TV content portfolio Social media Viral content Technology Consulting
" Overlay games " Twitter integration " Personalized video " Graphics system " Programming
" Video jukebox " Facebook apps " Sweep stakes " Broadcast quality " Content creation
" Dating TV " Facebook integration " Share clips " Flexible & adaptable " Social media
" Quiz show " Fan-pages " CMS platform strategy
" Chat show " eCoupons " 1 to 1 dialog engine " Technology
" YouTube publishing " Social media " Marketing & promo
" Google integration integration " Business
All formats with social " Resident or hosted &monetization
media extentions

22. About activeloop television
" Producer of interactive content
" 10 years of global experience
" Specializing in the TV industry
" On TV-screen, mobile ,social internet media, viral content
" Creative work, technology, consulting, production
" Founded & head quartered in Norway

23. Media is changing:
We can help you to be interactive
http://www.active-loop.com
E-mail: info@active-loop.com