This document discusses emerging technologies presented at CES 2015. It focuses on augmented reality, virtual reality, robotics, virtual assistants, sensors, and how these technologies can be used to improve customer experiences. The document notes that 3 billion people are now connected to the internet through mobile devices and there will soon be 15 billion connected devices. It emphasizes that technology should aim to deliver better customer service, product, and brand experiences through a focus on insights, mobility, and data.

1. TECHNOLOGY
MAR 2015

6. Insatiable
appetite to stay
connected.

7. Our ingenious
ways to make
everything
cheap.

8. 3 billion people
connected to
internet
15 billion
connected
devices
Cisco

9. Past
• Desktop
Present
• Mobile
Future
• ?

10. CES 2015

11. 3,600
exhibitors
170,000
participants
5,550
marketing
professionals

12. Let’s
break it down.

13. Tired of
printing
iPhone
cases?

14. From
Big Brother to
Big Mother.

15. Drones get
wearable.

16. Get scientific
with food.

17. Everyone can
have a green
hand.

18. Virtual
Assistant gets
physical.

19. No less than 15,000
innovative products
on display

20. Let’s break it down
some more.

21. Augmented
Reality
Virtual
Reality
Virtual
Assistant
Sensors Robotics

22. Augmented Reality

26. ALWAYS-ON
EXPERIENCE.

27. VIRTUAL REALITY
Virtual Reality

28. Facebook
bought
Oculus for
$2Bil

29. Not just for
geeks and
gamers.

30. QANTAS &
SAMSUNG UNVEIL
VIRTUAL REALITY
EXPERIENCE FOR
TRAVELLERS

31. QANTAS &
SAMSUNG UNVEIL
VIRTUAL REALITY
EXPERIENCE FOR
TRAVELLERS

32. The reality of
Virtual Reality is
that it is already
here.

33. IMMERSIVE
EXPERIENCE.

34. Robotics

35. Almost 500 UK
companies have
permits to
operate drones
commercially.

36. MEGAFON
TELCOM USING
ROBOTICS TO
BRING IDEAS TO
LIFE.

37. 195% better than
human
copywriter.

38. Citi and AmEx
invested $21mil in
computer-crafted
messaging.

39. ON-DEMAND
EXPERIENCE.

40. Virtual Assistant

41. • APPLE
• GOOGLE
• MICROSOFT
• SAMSUNG
• BLACKBERRY

42. DOM makes it
easy to order
pizza.

43. Virtual assistant is
coming to a living
room near you.

44. Jibo and his
peers will start
shaping how
people shop.

45. PERSONALISED
EXPERIENCE.

46. Sensors, sensors everywhere

47. Small enough go
onto contact
lenses.

48. Google paid
$3.2bil not for a
thermostat but for
the data it will
collect.

49. Data is getting
more personal.

50. Not about what
can be collected
but what can be
forecasted.

51. The power of
prediction.

52. SMARTER EXPERIENCE.

53. We live in an
experience
economy.

54. 80% agree overall experience
is #1 factor in whether they
purchase a product or service.
Jack Morton Worldwide

55. 71% of Millennials agreed that
"I'd rather tell people about
something I've done than
something I've got".
The DRUM Report – 16-34

56. Consumers value
experience.

57. Technology has
the ability to
bring it all
together.

58. So is technology
the real
game-changer?

59. Technology is
simply an enabler of
better experiences.

60. Better
customer-
service
experience
Better
product
experience
Better brand
experience

62. Past
• Desktop
Present
• Mobile
• Tech
Future
• ?

63. I AM HERE
WITH YOU.

64. 70% - NOW
20% - NEW
10% - NEXT

65. Test and learn
with select few.

66. INSIGHTS.
IDEAS.
RESULTS.
Must be a
guided-missile.

67. Ideas before
technology.

68. THANK YOU.

69. 1. INSIGHTS
2. MOBILE
3. DATA

70. • Travel
• Concerts
• Events