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2014 Best Practices on your Website

Aria
Aria

Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014

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2014 Best
Practices on
the Web

A guide to designing websites that generate awareness,
raise engagement and boost conversions
An

Educational Presentation | Ryan Thompson (Founder & CEO) & Jordan Wollman (Partner & CCO)
Ryan Thompson
Chief Executive Officer & Founder @ Aria

Welcome!
Jordan Wollman
Chief Creative Officer & Partner @ Aria
We change how people
experience destination brands
through strategy, branding,
marketing and digital
experiences

What we’ll cover
1) How to think about your website!
2) Planning & strategy for modern websites!
3) The role and importance of content!
4) Information architecture!
5) Design tips!
6) A wee bit of technical stuff!
7) Thinking like a salesperson!
8) Shareability & social integration!
9) Q&A
1. Don’t build a “website”
You need a digital marketing
platform that is your first, most
integrated impression to the world
It sure as hell doesn’t
belong to I.T.
Your website is the center of the hub of
your digital ecosystem with many
spokes inbound and outbound

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2014 Best Practices on your Website