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DATA VISUALIZATION
WHY IS DATA VISUALIZATION
IMPORTANT?
Big data is a broad term for data sets so large or complex that
traditional data processing applications are inadequate. C...
90%OF ALL THE DATA IN THE WORLD HAS BEEN
GENERATED OVER THE LAST TWO YEARS, 2.5
BILLION GB OF NEW DATA IS GENERATED EVERYD...
1 TRILLIONCONNECTED OBJECTS AND DEVICES ON THE
PLANET GENERATED DATA IN 2015
RESOURCE
Sciencedaily.com/releases/2013/05/13...
WHAT IS DATA
VISUALIZATION?
One of the most important benefits of visualization is that it
allows us visual access to huge amounts of data in easily
di...
Possible Process
Research, design, & development
teams come in here, processing
information and building a user
friendly t...
WHAT MAKES
GOOD DATA VIZ?
Everything depends on the concept of layering, establishing
hierarchies and making them clear.
Challenging the viewer to t...
STORYTELLING
Data analysis are the stories we desire to tell. Visual composition is
the main architecture and the aesthetic value we de...
DATA VISUALIZATION
VS. INFOGRAPHIC
Data visualization (data graphics) help you understand trends,
patterns, and to make correlations. They’re typically instr...
Information graphics are visual representations of information, data
or knowledge often used to support information and st...
PROFESSIONAL
BENEFITS OF DATA VIZ
When's the optimal time to use data viz professionally?
1. Absorb information in new and more constructive ways.
2. Visual...
TOOLS USED TO BUILD
DATA VISUALIZATIONS
1. Google Charts
2. Modest Maps (mapping tool)
3. Visual.ly
4. Tableau
5. d3.js
RESOURCE
fastcodesign.com/3029239/infograp...
EXAMPLES OF
GREAT DATA VIZ
Hans Rosling's 200 Countries,
200 Years, 4 Minutes - The Joy of Stats - BBC Four
Where Men Aren’t Working
nytimes.com/inte...
Here is Today
hereistoday.com/
Bracing for the Falls of an Aging Nation
nytimes.com/interactive/2014/11/03/health/bracing-...
THANK YOU!
Brenna Mickey, Interactive Designer
@brennamickey | bmickey@centerline.net
www.centerline.net
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The Importance of Data Visualization

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Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data.

This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.

Published in: Data & Analytics

The Importance of Data Visualization

  1. 1. DATA VISUALIZATION
  2. 2. WHY IS DATA VISUALIZATION IMPORTANT?
  3. 3. Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. Big data is distinct from the internet, although the web makes it much easier to collect and share data. RESOURCE en.wikipedia.org/wiki/Big_dataWikipedia
  4. 4. 90%OF ALL THE DATA IN THE WORLD HAS BEEN GENERATED OVER THE LAST TWO YEARS, 2.5 BILLION GB OF NEW DATA IS GENERATED EVERYDAY RESOURCE Sciencedaily.com/releases/2013/05/130522085217.htm
  5. 5. 1 TRILLIONCONNECTED OBJECTS AND DEVICES ON THE PLANET GENERATED DATA IN 2015 RESOURCE Sciencedaily.com/releases/2013/05/130522085217.htm
  6. 6. WHAT IS DATA VISUALIZATION?
  7. 7. One of the most important benefits of visualization is that it allows us visual access to huge amounts of data in easily digestible visuals. Well designed data graphics are usually the simplest and at the same time, the most powerful.
  8. 8. Possible Process Research, design, & development teams come in here, processing information and building a user friendly tool. This is the visualization phase. Data mining, understanding a potential strategy and story. This is the discovery phase. A web experience is created giving the user a data-driven experience. This is the experience phase. RESOURCE www.accurat.it/
  9. 9. WHAT MAKES GOOD DATA VIZ?
  10. 10. Everything depends on the concept of layering, establishing hierarchies and making them clear. Challenging the viewer to think about the substance rather than about the methodology, graphic design, or the technology used to make the visualization. Encourage the eye to compare, reveal the data at several levels of detail, from a broad overview to minute statistics. RESOURCE The Visual Display of Quantitative Information - Edward R. Tufte
  11. 11. STORYTELLING
  12. 12. Data analysis are the stories we desire to tell. Visual composition is the main architecture and the aesthetic value we desire to present. Storytelling with data visualization creates an impactful response from the user with numbers to back it up. Data visualization plays a critical role in modern journalism. RESOURCE Mandi Geiselman, Interactive Designer, Centerline Digital & visualisingdata.com/index.php/2013/04/discussion-storytelling-and-success-stories/
  13. 13. DATA VISUALIZATION VS. INFOGRAPHIC
  14. 14. Data visualization (data graphics) help you understand trends, patterns, and to make correlations. They’re typically instruments for reasoning about quantitative information. Information graphics (info graphics) are typically a representation of not only specific data points but information as well. They’re usually instruments for reasoning about qualitative information. RESOURCE readwrite.com/2011/01/07/difference-between-datavisualization-infographics
  15. 15. Information graphics are visual representations of information, data or knowledge often used to support information and strengthen it. Data visualizations are visual displays of measured quantities by means of the combined use of a coordination system, points, lines, shapes, digits, letters quantified by visual attributes. Both can be static, animated or interactive. RESOURCE readwrite.com/2011/01/07/difference-between-datavisualization-infographics
  16. 16. PROFESSIONAL BENEFITS OF DATA VIZ
  17. 17. When's the optimal time to use data viz professionally? 1. Absorb information in new and more constructive ways. 2. Visualize relationships and patterns between operational and business activities. 3. Identify and act on emerging trends faster. 4. Manipulate and interact directly with data. 5. Foster a new business language. RESOURCE data-informed.com/top-5-business-benefits-using-data-visualization/
  18. 18. TOOLS USED TO BUILD DATA VISUALIZATIONS
  19. 19. 1. Google Charts 2. Modest Maps (mapping tool) 3. Visual.ly 4. Tableau 5. d3.js RESOURCE fastcodesign.com/3029239/infographic-of-the-day/30-simple-tools-for-data-visualization
  20. 20. EXAMPLES OF GREAT DATA VIZ
  21. 21. Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC Four Where Men Aren’t Working nytimes.com/interactive/2014/12/12/upshot/where- men-arent-working-map U.S. Gun Deaths in 2013 guns.periscopic.com/ A Day in the Life of a NYC Taxi Driver nyctaxi.herokuapp.com/
  22. 22. Here is Today hereistoday.com/ Bracing for the Falls of an Aging Nation nytimes.com/interactive/2014/11/03/health/bracing- for-the-falls-of-an-aging-nation.html
  23. 23. THANK YOU! Brenna Mickey, Interactive Designer @brennamickey | bmickey@centerline.net www.centerline.net

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