Are you communicating the right way? Amazing insights create outstanding businesses. But How Amazing? It’s all about creating innovative ads that communicates the value in which your target audience values then leveraging it as the bait to attract those in need of your solution.
Here are five rules To Get Inside Your Customers Mind. For More Visit: http://www.smartoutdooradvertising.com/10-secrets-to-get-inside-your-customers-mind/
Smart Outdoor Advertising is your one stop shop for all outdoor advertising needs. Are You Ready to “Get Noticed?” Contact us to get in touch with one of our Outdoor Media Consultant at (855) 899-6051 or visit http://www.smartoutdooradvertising.com/
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Najlepsze projekty content marketingu ze świata - Forum IAB 2015Olgierd Cygan
The presentation from Forum IAB 2015 - best case studies from content marketing area. Chipotle, Lego, Land-Rover and AEG. How to use content while advertising.
Are you communicating the right way? Amazing insights create outstanding businesses. But How Amazing? It’s all about creating innovative ads that communicates the value in which your target audience values then leveraging it as the bait to attract those in need of your solution.
Here are five rules To Get Inside Your Customers Mind. For More Visit: http://www.smartoutdooradvertising.com/10-secrets-to-get-inside-your-customers-mind/
Smart Outdoor Advertising is your one stop shop for all outdoor advertising needs. Are You Ready to “Get Noticed?” Contact us to get in touch with one of our Outdoor Media Consultant at (855) 899-6051 or visit http://www.smartoutdooradvertising.com/
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Najlepsze projekty content marketingu ze świata - Forum IAB 2015Olgierd Cygan
The presentation from Forum IAB 2015 - best case studies from content marketing area. Chipotle, Lego, Land-Rover and AEG. How to use content while advertising.
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Asiakkuusindeksi 2016 tutkimuksen tuloksia - Tom NickelsAvaus
27.9.2016 Helsingissä järjestetyssä gaalassa palkittiin Asiakkuusindeksi 2016-tutkimuksen voittajat.
Vuoden 2016 ilmiöt:
1. Asiakkaat moniavioisia – lojaliteetti pitää ansaita joka päivä
2. Asiakaskeskeisyys luo oikeasti kasvua - melkein kaikilla toimialoilla asiakaskeskeiset haastajat ovat voimakkaassa kasvussa
3. Riittääkö “Säilyttävä” strategia markkinajohtajilla – vai onko syytä lähteä rohkeasti uudistamaan asiakaslähtöisesti?
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...Avaus
Success case: Ensimmäinen vuosi markkinoinnin automaation parissa: hyödyt ja opit
Nina Härkönen, markkinointipäällikkö, Suomen Asiakastieto Oy
Aamiaisseminaari, Avaus Helsinki, 16.4.2015
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Asiakkuusindeksi 2016 tutkimuksen tuloksia - Tom NickelsAvaus
27.9.2016 Helsingissä järjestetyssä gaalassa palkittiin Asiakkuusindeksi 2016-tutkimuksen voittajat.
Vuoden 2016 ilmiöt:
1. Asiakkaat moniavioisia – lojaliteetti pitää ansaita joka päivä
2. Asiakaskeskeisyys luo oikeasti kasvua - melkein kaikilla toimialoilla asiakaskeskeiset haastajat ovat voimakkaassa kasvussa
3. Riittääkö “Säilyttävä” strategia markkinajohtajilla – vai onko syytä lähteä rohkeasti uudistamaan asiakaslähtöisesti?
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...Avaus
Success case: Ensimmäinen vuosi markkinoinnin automaation parissa: hyödyt ja opit
Nina Härkönen, markkinointipäällikkö, Suomen Asiakastieto Oy
Aamiaisseminaari, Avaus Helsinki, 16.4.2015
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.