Smart city has 316,000 Instagram followers that can help promote advertising, distributing it across pages quickly and potentially increasing profits. Google is often people's first search for products or information, so appearing at the top of search results for relevant queries can drive beneficial advertising. YouTube encourages engagement through likes, comments, and sharing, exposing promotional videos to its large daily audience and gathering new feedback to help improve products. Both Twitter and Facebook are important for marketing through their large user bases that can be turned into customers using new strategic approaches.