Presentation for my book Lost Cleveland: Seven Wonders of the Sixth City. Available locally at Visible Voice Books and Loganberry Books. Available online at Amazon and Barnes & Noble.
This document describes IMG Conference's Special Reports program which provides targeted reports for clients on important issues through concentrated editorial content and integrated multimedia like video and podcasts. It can be delivered as a single report or ongoing program. The document discusses Cleveland+ nonprofit's use of the Special Reports program to attract the creative class to Northeast Ohio through quarterly focused narratives with enhanced multimedia and improved video quality within their reduced budget.
This presentation offers a basic understanding of Big Data. It does this by defining Big Data, offers a History of Big Data, Big Data by the Numbers and the 8 Laws of Big Data
Emerging Chefs Presentation to Ohio Venture AssociationMichael DeAloia
EmergingChefs.com is a Cleveland-based agency founded in 2010 that specializes in creating culinary events featuring emerging chefs. It promotes Cleveland's nationally recognized culinary scene and supports young chefs in launching new restaurants. The agency organizes distinctive events around food trends and destination dining experiences through content creation, PR, promotion, branding, and event management. It has hosted over 20 signature events that have been highlighted on local media and helped chefs gain recognition.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
This document describes IMG Conference's Special Reports program which provides targeted reports for clients on important issues through concentrated editorial content and integrated multimedia like video and podcasts. It can be delivered as a single report or ongoing program. The document discusses Cleveland+ nonprofit's use of the Special Reports program to attract the creative class to Northeast Ohio through quarterly focused narratives with enhanced multimedia and improved video quality within their reduced budget.
This presentation offers a basic understanding of Big Data. It does this by defining Big Data, offers a History of Big Data, Big Data by the Numbers and the 8 Laws of Big Data
Emerging Chefs Presentation to Ohio Venture AssociationMichael DeAloia
EmergingChefs.com is a Cleveland-based agency founded in 2010 that specializes in creating culinary events featuring emerging chefs. It promotes Cleveland's nationally recognized culinary scene and supports young chefs in launching new restaurants. The agency organizes distinctive events around food trends and destination dining experiences through content creation, PR, promotion, branding, and event management. It has hosted over 20 signature events that have been highlighted on local media and helped chefs gain recognition.
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
Social Media Strategies for Start Up CompaniesMichael DeAloia
The Emerging Chefs, a Cleveland, OH company that specializes in creating distinctive events around chefs and culinary trends, details the use of social media for special events. This start-up company has seen incredible results in tickets sales and profitability per event only using social media platforms.
Social Media Studio - Twitter Tools (01-25-11)Michael DeAloia
Twitter is becoming the de facto communication and knowledge share platform for millions of users on a daily basis. How best to manage your Twitter account? How do you target your followers? What systems and tools are best to manage your Twitter experience? What mobile application to use? These and other issues will be offered in the Social Media Studio's "Twitter Tools" class.
One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.
The document discusses case studies in social media and provides contact information for Michael C. DeAloia, a social media strategist who leads the Social Media Lab and provides consulting on developing a social media presence through networking, thought leadership, customer service, and other strategies. It lists DeAloia's social media profiles and websites where he blogs and shares presentations.
The document summarizes Michael C. DeAloia's presentation at the 2010 Online Marketing Summit in Cleveland, OH. The presentation discussed how to build a personal brand through social media and included case studies on how Barack Obama, the Iranian elections, and the TV show "Sh#t My Dad Says" used social media. It also provided tips on using social media to build a brand, cause, or personal profile as a "tech czar."
The document discusses social media and identifies the four pillars of social media as collaboration, customer service, thought leadership, and networking. It provides statistics on the growth and usage of popular social media platforms. It emphasizes that social media is about dialogue and interaction, not just having a presence. Companies should define a social media strategy and team to engage audiences and measure engagement.
This document outlines a startup's valuation path and goals. It discusses standard legal and intellectual property structures, as well as an equity supermarket. The valuation goals are $250,000 pre-launch, $500,000 during the beta phase, and $600,000 after beta, with a goal of 3-5 new launches per year. It also mentions a VIG (Venture Investment Group) structure.
The document discusses trends in social media and strategies for businesses to utilize social media. It notes that over 2/3 of internet users visit social networks and that social media is changing how media and information is distributed. The document advocates that businesses should have a social media presence and strategy to engage with customers, listen to conversations, and measure engagement and influence. It provides statistics on growth and usage of platforms like YouTube, Facebook, and Twitter and concludes by outlining the key pillars of an effective social media strategy for businesses.
Social Media: Changing Paradigms for Your BusinessMichael DeAloia
This was the presentation I gave to the Sales & Marketing Executives - Cleveland on September 21st, 2009. Delves into social media, strategy, rules, trends, etc.
Social Media Strategies for Start Up CompaniesMichael DeAloia
The Emerging Chefs, a Cleveland, OH company that specializes in creating distinctive events around chefs and culinary trends, details the use of social media for special events. This start-up company has seen incredible results in tickets sales and profitability per event only using social media platforms.
Social Media Studio - Twitter Tools (01-25-11)Michael DeAloia
Twitter is becoming the de facto communication and knowledge share platform for millions of users on a daily basis. How best to manage your Twitter account? How do you target your followers? What systems and tools are best to manage your Twitter experience? What mobile application to use? These and other issues will be offered in the Social Media Studio's "Twitter Tools" class.
One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.
The document discusses case studies in social media and provides contact information for Michael C. DeAloia, a social media strategist who leads the Social Media Lab and provides consulting on developing a social media presence through networking, thought leadership, customer service, and other strategies. It lists DeAloia's social media profiles and websites where he blogs and shares presentations.
The document summarizes Michael C. DeAloia's presentation at the 2010 Online Marketing Summit in Cleveland, OH. The presentation discussed how to build a personal brand through social media and included case studies on how Barack Obama, the Iranian elections, and the TV show "Sh#t My Dad Says" used social media. It also provided tips on using social media to build a brand, cause, or personal profile as a "tech czar."
The document discusses social media and identifies the four pillars of social media as collaboration, customer service, thought leadership, and networking. It provides statistics on the growth and usage of popular social media platforms. It emphasizes that social media is about dialogue and interaction, not just having a presence. Companies should define a social media strategy and team to engage audiences and measure engagement.
This document outlines a startup's valuation path and goals. It discusses standard legal and intellectual property structures, as well as an equity supermarket. The valuation goals are $250,000 pre-launch, $500,000 during the beta phase, and $600,000 after beta, with a goal of 3-5 new launches per year. It also mentions a VIG (Venture Investment Group) structure.
The document discusses trends in social media and strategies for businesses to utilize social media. It notes that over 2/3 of internet users visit social networks and that social media is changing how media and information is distributed. The document advocates that businesses should have a social media presence and strategy to engage with customers, listen to conversations, and measure engagement and influence. It provides statistics on growth and usage of platforms like YouTube, Facebook, and Twitter and concludes by outlining the key pillars of an effective social media strategy for businesses.
Social Media: Changing Paradigms for Your BusinessMichael DeAloia
This was the presentation I gave to the Sales & Marketing Executives - Cleveland on September 21st, 2009. Delves into social media, strategy, rules, trends, etc.
37. LOST CLEVELAND
PUBLISHED BY HISTORY PRESS IN 2010
FORWARD BY BILL BARROW - CSU
AMAZON, BARNES & NOBLE (ON-LINE)
VISIBLE VOICE, LOGANBERRY BOOKS (LOCALLY)