Using Twitter in the Embedded Marketplace

1. 1 Using Twitter in the Embedded Marketplace Presenters Karen Bartleson @karenbartleson Sr. Director Community Marketing, Synopsys Jennifer Howard-Brown @jennhb Sr. Product MarCom Manager, Embedded Design, National Instruments Tonia Ries @tonia_ries Founder, TWTRCON and CEO, Modern Media Lori Kate Smith @lorikate @ARMcommunity Partnership Marketing Manager, ARM Patrick Hopper @patrick Hopper Vice President, Social Media Guru, OpenSystems Media Jim St. Leger @intel_jim Marketing Manager at Intel Follow this conversation on twitter @esc_events

2. 2 What is Twitter? A communication channel Public instant message Real-Time Sharing Short email Microblog Fast, fun way to connect with family, friends, colleagues Say something in 140 characters or fewer Why 140 characters? Called a “tweet” Can be public or private – directly to someone alone People follow your updates; you follow theirs. Non reciprocal conversations and relationships Twitter runs on browsers/application/mobile/SMS. Designed with the mobile user in mind. Cool part about Twitter is there are so many 3rd party tools designed to enhance your Twitter experience.

3. 3 Some Quick Stats 50 million users 10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ per day (Twitter) 73.5 million unique visitors to Twitter.com in January (ComScore) Mobile access to Twitter up 347% in last year (ComScore) 79% of Twitter followers are more likely to recommend brands since becoming a follower of those brands, and 67% are more likely to buy the brands they follow (Forrester) The top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish (Semiocast)

4. 4 Who’s talking about Embedded on Twitter? Use hashtags like #esc_events to see what people are saying Use http://search.twitter.com

5. 5 Why Give a Tweet? How are engineers using Twitter? Meet People Share Interest Help/Support Get Ahead (New Technology) Get Heard (Expert) Get Connected (Jobs) Get Famous (Thought Leadership)

6. 6 Geek Out Embedded Specific Tweeting Machines – Billy Bass Fish, The Tweeting Popcorn Maker

8. How to “listen”

9. How to engage

10. Tradeshows

11. News Feed