SlideShare a Scribd company logo
With Lars Schmidt Founder of AmplifyTalent.com
HOW TOINCREASE
HIRINGEFFICIENCY
WITHSOCIAL
RECRUITING
How to reduce recruitment cycles with social and
employer branding.
How to utilize social recruiting techniques without
adding bandwidth.
How to expedite the tech recruiting process with
productivity apps.
1
2
3
WHAT YOU’LL LEARN:
The world’s talent at your fingertips
7:30AM GET
COFFEE
6:00PM
HOME FREE
8:30AM DEVELOP
SUMMARIES OF CANDIDATES
FOR HIRING MANAGER
10:00AM INTERVIEW
CANDIDATES
2:00PM REVIEW
RESUMES
8:00AM ANSWER
EMAIL QUESTIONS
FROM CANDIDATES
12:30PM TRY
TO PERSUADE
CANDIDATES
3:00PM DEVELOP
AND PROMOTE
REQUISITIONS
5:00PM SUPPORT
CORPORATE
INITIATIVES
9:30AM GATHER
REQUIREMENTS FROM
A HIRING MANAGER
NOON EAT
AT DESK
7AM 7PM
A VIEW OF TIME FROM A
TECH RECRUITER
The world’s talent at your fingertips
A VIEW OF TIME FROM
OUR BOSSES
TIME THAT
DOESN’T ADD TO
THE BOTTOM LINE
TIME TO GET
RESPONSES
FROM HIRING
MANAGERS
TIME TO HIRE
The world’s talent at your fingertips
WHERE WE CAN SAVE TIME WITH
SOCIAL RECRUITING
TRYING TO
PERSUADE
CANDIDATES
ANSWERING
CANDIDATE
QUESTIONS
PROMOTING
OPPORTUNITIES
TIME
TO HIRE
The world’s talent at your fingertips
REDUCED TIME TO HIRE
SOCIAL RECRUITING
EMPLOYER BRANDING
The world’s talent at your fingertips
EMPLOYER BRANDING SETS THE
MESSAGE AND TONE
20072005
100
80
60
40
20
0
INTEREST OVER TIME
EMPLOYER
BRANDING
Search Term
Source: Google
2009 2011 2013
The world’s talent at your fingertips
SOCIAL RECRUITING IS WHERE THE
RUBBER MEETS THE ROAD
SINCE IMPLEMENTING SOCIAL
RECRUITING,WHICH OF THE FOLLOWING
HAVE IMPROVED?
QUALITY
OF CANDIDATES
44%
QUANTITY
OF CANDIDATES
44%
TIME-TO-HIRE
34%
EMPLOYEE
REFERRALS
30%
Jobvite Social Recruiting Survey Results 2014
The world’s talent at your fingertips
SILOS NEED TO BE BROKEN DOWN
SOCIAL
SOURCING
EMPLOYER
BRANDING
SOCIAL
ENGAGEMENT
EMPLOYER BRANDING
Targeted campaigns to influence
the perception of your
organization as a place to work.
SOCIAL SOURCING
Leveraging social media to
identify prospective employees.
SOCIAL ENGAGEMENT The
act of listening & interacting with
audience to build community.
RECRUITING
The world’s talent at your fingertips
THE TRADITIONAL FUNNEL
RECRUITING
INTERVIEWING
HIRING
The world’s talent at your fingertips
RECRUITING
EMPLOYER BRANDING
& SOCIAL SOURCING
INTERVIEWING
HIRING
THE NEW FUNNEL
The world’s talent at your fingertips
PROCESSES
HELP MAKEALL
OFTHISATIME
SAVER,INSTEAD OF
ATIME DEMAND
The world’s talent at your fingertips
LISTENING DEVELOPING
CONTENT
SCHEDULING
POSTS
SOCIAL SOURCING SOCIAL
ENGAGEMENT
DISTRIBUTE RESPONSIBILITIES
The world’s talent at your fingertips
ALIGNINGTOOLS
WITH DIFFERENT
USE CASES
The world’s talent at your fingertips
DICE’S OPEN WEB:A SOCIAL RECRUITING AND ENGAGEMENT PLATFORM
“With Open Web, it’s never
been easier to find
candidates and engage with
them in a way that’s
meaningful and relevant.”
— Lars Schmidt
The world’s talent at your fingertips
HOOTSUITE:A SOCIAL MEDIA MANAGEMENT TOOL
A tool to manage social
networks, schedule messages,
engage your tech audience,
and measure ROI
The world’s talent at your fingertips
TAGBOARD:A BRANDING HUB THAT SHOWCASES A COLLECTION OF SOCIAL MEDIA POSTS
A great way to show
prospects what it’s
like to work at your
company
The world’s talent at your fingertips
Social Media Activities for: INSERT MONTH
Blog Activity
Twitter Activity
Facebook Activity
Linked In Activity
SPECIAL DAYS/HOLIDAYS
MONDAYNOTES FOR THE WEEK TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5
7 8 9 10 11 12
Author:
Topic:
Author:
Topic:
Author:
Topic:
Author:
Topic:
INSERT
ANNOUNCEMENTS
OR FOCUS
CALENDAR:A PUBLISHING TRACKING SYSTEM
A content management
tool that gets your
employer branding team
all on the same page
The world’s talent at your fingertips
DEVELOP A ROADMAP
WITH YOUR TEAM
· Develop strategy
· Determine internal
stakeholders and gain support
· Align with marketing/branding
· Select channels, determine
content strategy
· Launch channels
· Advanced ROI metrics
(source of hire)
· Channel expansion
· Team delegation
· Multimedia content
· Measure, refine, adjust
· Refine content strategy
· Build community and engagement
· Select and implement tools
(measurement/automation/
listening/social sourcing/
engagement)
· Channel expansion, develop and
manage campaigns
· Launch channels
DESIGN EXECUTION REFINEMENT
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
The world’s talent at your fingertips

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How to Increase Hiring Efficiency with Social Recruiting

  • 1. With Lars Schmidt Founder of AmplifyTalent.com HOW TOINCREASE HIRINGEFFICIENCY WITHSOCIAL RECRUITING
  • 2. How to reduce recruitment cycles with social and employer branding. How to utilize social recruiting techniques without adding bandwidth. How to expedite the tech recruiting process with productivity apps. 1 2 3 WHAT YOU’LL LEARN: The world’s talent at your fingertips
  • 3. 7:30AM GET COFFEE 6:00PM HOME FREE 8:30AM DEVELOP SUMMARIES OF CANDIDATES FOR HIRING MANAGER 10:00AM INTERVIEW CANDIDATES 2:00PM REVIEW RESUMES 8:00AM ANSWER EMAIL QUESTIONS FROM CANDIDATES 12:30PM TRY TO PERSUADE CANDIDATES 3:00PM DEVELOP AND PROMOTE REQUISITIONS 5:00PM SUPPORT CORPORATE INITIATIVES 9:30AM GATHER REQUIREMENTS FROM A HIRING MANAGER NOON EAT AT DESK 7AM 7PM A VIEW OF TIME FROM A TECH RECRUITER The world’s talent at your fingertips
  • 4. A VIEW OF TIME FROM OUR BOSSES TIME THAT DOESN’T ADD TO THE BOTTOM LINE TIME TO GET RESPONSES FROM HIRING MANAGERS TIME TO HIRE The world’s talent at your fingertips
  • 5. WHERE WE CAN SAVE TIME WITH SOCIAL RECRUITING TRYING TO PERSUADE CANDIDATES ANSWERING CANDIDATE QUESTIONS PROMOTING OPPORTUNITIES TIME TO HIRE The world’s talent at your fingertips
  • 6. REDUCED TIME TO HIRE SOCIAL RECRUITING EMPLOYER BRANDING The world’s talent at your fingertips
  • 7. EMPLOYER BRANDING SETS THE MESSAGE AND TONE 20072005 100 80 60 40 20 0 INTEREST OVER TIME EMPLOYER BRANDING Search Term Source: Google 2009 2011 2013 The world’s talent at your fingertips
  • 8. SOCIAL RECRUITING IS WHERE THE RUBBER MEETS THE ROAD SINCE IMPLEMENTING SOCIAL RECRUITING,WHICH OF THE FOLLOWING HAVE IMPROVED? QUALITY OF CANDIDATES 44% QUANTITY OF CANDIDATES 44% TIME-TO-HIRE 34% EMPLOYEE REFERRALS 30% Jobvite Social Recruiting Survey Results 2014 The world’s talent at your fingertips
  • 9. SILOS NEED TO BE BROKEN DOWN SOCIAL SOURCING EMPLOYER BRANDING SOCIAL ENGAGEMENT EMPLOYER BRANDING Targeted campaigns to influence the perception of your organization as a place to work. SOCIAL SOURCING Leveraging social media to identify prospective employees. SOCIAL ENGAGEMENT The act of listening & interacting with audience to build community. RECRUITING The world’s talent at your fingertips
  • 10. THE TRADITIONAL FUNNEL RECRUITING INTERVIEWING HIRING The world’s talent at your fingertips
  • 11. RECRUITING EMPLOYER BRANDING & SOCIAL SOURCING INTERVIEWING HIRING THE NEW FUNNEL The world’s talent at your fingertips
  • 12. PROCESSES HELP MAKEALL OFTHISATIME SAVER,INSTEAD OF ATIME DEMAND The world’s talent at your fingertips
  • 13. LISTENING DEVELOPING CONTENT SCHEDULING POSTS SOCIAL SOURCING SOCIAL ENGAGEMENT DISTRIBUTE RESPONSIBILITIES The world’s talent at your fingertips
  • 14. ALIGNINGTOOLS WITH DIFFERENT USE CASES The world’s talent at your fingertips
  • 15. DICE’S OPEN WEB:A SOCIAL RECRUITING AND ENGAGEMENT PLATFORM “With Open Web, it’s never been easier to find candidates and engage with them in a way that’s meaningful and relevant.” — Lars Schmidt The world’s talent at your fingertips
  • 16. HOOTSUITE:A SOCIAL MEDIA MANAGEMENT TOOL A tool to manage social networks, schedule messages, engage your tech audience, and measure ROI The world’s talent at your fingertips
  • 17. TAGBOARD:A BRANDING HUB THAT SHOWCASES A COLLECTION OF SOCIAL MEDIA POSTS A great way to show prospects what it’s like to work at your company The world’s talent at your fingertips
  • 18. Social Media Activities for: INSERT MONTH Blog Activity Twitter Activity Facebook Activity Linked In Activity SPECIAL DAYS/HOLIDAYS MONDAYNOTES FOR THE WEEK TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 7 8 9 10 11 12 Author: Topic: Author: Topic: Author: Topic: Author: Topic: INSERT ANNOUNCEMENTS OR FOCUS CALENDAR:A PUBLISHING TRACKING SYSTEM A content management tool that gets your employer branding team all on the same page The world’s talent at your fingertips
  • 19. DEVELOP A ROADMAP WITH YOUR TEAM · Develop strategy · Determine internal stakeholders and gain support · Align with marketing/branding · Select channels, determine content strategy · Launch channels · Advanced ROI metrics (source of hire) · Channel expansion · Team delegation · Multimedia content · Measure, refine, adjust · Refine content strategy · Build community and engagement · Select and implement tools (measurement/automation/ listening/social sourcing/ engagement) · Channel expansion, develop and manage campaigns · Launch channels DESIGN EXECUTION REFINEMENT The world’s talent at your fingertips
  • 20. JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips