How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
10 career lessons for independent practitionersRachel Miller
This presentation was given by Rachel Miller, Director of All Things IC @AllthingsIC consultancy at the International Association of Business Communicators (IABC) #Eurocomm17 conference in London on 28 March 2017. She was sharing her career path and giving advice other independent comms practitioners can learn from.
Traditional marketing communications are divided into two primary types: direct marketing[2] and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.
Mass marketing is a greget marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured.
Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.[3]
Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages.
Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
10 career lessons for independent practitionersRachel Miller
This presentation was given by Rachel Miller, Director of All Things IC @AllthingsIC consultancy at the International Association of Business Communicators (IABC) #Eurocomm17 conference in London on 28 March 2017. She was sharing her career path and giving advice other independent comms practitioners can learn from.
Traditional marketing communications are divided into two primary types: direct marketing[2] and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.
Mass marketing is a greget marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured.
Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.[3]
Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages.
Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.
Is the 'Old Boy Club' also happening online? This presentation will help women bolster their brand online so they can harness the power of social networks
Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]
Sequencing the Startup DNA - @mrogati's talk at StartupFest 2011Monica Rogati
What makes entrepreneurs different, and where do they come from? Are they born or taught? Are they unusually mobile in their careers? Does geography play a role? Do mentors and relationships matter?
Numerous studies explore these questions by surveying hundreds of entrepreneurs. At LinkedIn, we take a different approach, on a different scale. By sifting through more than 120 million public profiles, we can analyze tens of thousands startup founder# profiles - and find common threads linking their careers.
(make sure you follow along w/ the speaker notes; my slides are minimalist.)
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country.
I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding".
Full description here: http://www.gianviterbo.com/personal-brand-digital-age/
Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest
Is the 'Old Boy Club' also happening online? This presentation will help women bolster their brand online so they can harness the power of social networks
Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]
Sequencing the Startup DNA - @mrogati's talk at StartupFest 2011Monica Rogati
What makes entrepreneurs different, and where do they come from? Are they born or taught? Are they unusually mobile in their careers? Does geography play a role? Do mentors and relationships matter?
Numerous studies explore these questions by surveying hundreds of entrepreneurs. At LinkedIn, we take a different approach, on a different scale. By sifting through more than 120 million public profiles, we can analyze tens of thousands startup founder# profiles - and find common threads linking their careers.
(make sure you follow along w/ the speaker notes; my slides are minimalist.)
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country.
I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding".
Full description here: http://www.gianviterbo.com/personal-brand-digital-age/
Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest
This presentation provides an introduction to Kiva (www.kiva.org). It describes what Kiva is, where it fits in the field of microfinance, and how to use it. It's a great tool for spreading the word about Kiva!
Basic Review of the administration interface for the AerApp web marketing tool. AerApp applications to market your product, service and business are available at www.aerapp.com
Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Do you know how the ultra affluent use social media? Find out.The Social Executive
The social media real estate you put time into is as important as the suburb you invest in. The right place at the right price is what gives good returns.
For time-poor professionals looking to start out in social media the sheer number of platforms to choose from can feel overwhelming – LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google Plus? It’s a bit like selecting the ‘all suburbs’ search when you are trying to find somewhere to live.
While I am loathe to suggest one platform to the exclusion of others (because together they create an amplification effect) if you’re a professional or need to reach high net worth individuals then research suggests that a great place to live is LinkedIn.
This is why.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brief presentation highlighting the use of social media by college students and those entering the workforce. Looking at the privacy concerns and how to combat their fears.
Bash Foo - http://bashfoo.com
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCSPOKE Communications, LLC
Protecting your personal and professional brand through Social Media is a hot topic these days. SPOKE Communications provides the following presentation as a brief guide to setting up accounts securely as well as business best practices for social media marketing.
Additional information on business best practices for digital marketing, go to our Web site: www.SPOKEcom.com
Gave a presentation to journalists from different publication on how to leverage social media platforms for reporting and running a campaign on a social cause.
This was presented as part of National Media Consultation on Urban Sanitation by BBC Media Action.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
11 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations.
Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the Facebook and Twitter bandwagons, many nonprofits ignore the strategy and planning required to achieve success in social media.
In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
In this session, we will learn:
• Why you need to recruit a dynamic and working Social Media Committee
• How to plan for success on social media and be able to measure it
• Tools to work smarter
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
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2. @gianviterbo
Founder and Editor, Gadget Pilipinas
Digital Media Manager, Pioneer Insurance
Member, Internet and Mobile Marketing
Association of the Philippines
Member, CyberPress Philippines
Member, Philippine Bloggers Network
3. BORING TOPICS, THESE ARE NOT
STATS
CORPORATE
PRACTICES
WORK AT
HOME +
SOCIAL MEDIA
TOOLS OF THE
TRADE
4.
5. WORK FROM HOME STAT
IN THE U.S.,
ONE in FOUR
workers works from
home
Monthly labor review: http://www.bls.gov/opub/mlr/2012/06/art3full.pdf
6. MAINLY ATTRIBUTED TO
“Hyper connectivity”,
“always-on devices”, and
“high bandwidth
connections”
7. Accommerce Study, 2013
IMMAP, 2014
HYPERCONNECTIVITY
34% of Filipinos are connected to the
internet… in 2013!
38% 2014
8. IMMAP, 2014
ALWAYS ON DEVICES
105 Million
Filipinos
94 Million (All
22M
Mobile Phone Users)
22 Million (Smartphone Users)
9. IMMAP, 2014
ALWAYS ON DEVICES
22 Million Filipinos accessed
Facebook using their Android
Smartphones…
in September 2014
alone.
10. IMMAP, 2014
ALWAYS ON DEVICES
CHERRY
ARC
STAR
SKK
CKK
FIREFLY
HAPPY
DTC
TORQUE
17. COMPANIES OUTSOURCE JOBS TO WAHs
COMPANIES LOOK FOR
TALENTED WORK AT
HOME PEOPLE
1. Computer Professionals
2. Medical Professionals
3. Call Centers
4. Insurance and Investment
professionals
5. Human Resources
6. Drafters
7. Web Programmers
8. Tax Preparers
9. Personal Assistants
10. Writers
http://money.howstuffworks.com/10-jobs-to-outsource.htm
22. 61% OF FINANCIAL ADVISORS
SURVEYED BY HEARSAY
SOCIAL SAID THAT THEY HAD
LANDED A NEW CLIENT DIRECTLY FROM
SOCIAL MEDIA
Chris Andrews, Hearsay Social
23. INSURANCE
SOCIAL MEDIA PLAYS A HUGE PART
IN INSURANCE INDUSTRY
Filipinos are Super
Social
Social Media EUPHORIA
28. 2
YOU CAN PROMOTE
YOUR SKILLS AND
PRODUCTS VIA SOCIAL
MEDIA
29. 1. Update Your Resume
2. Flaunt Your Skills
3. Don’t Ask People to Endorse
You
4. Fill Your Feed with Relevant
Posts
1. Think before you post
2. Maintain a respectable image
3. Do things in moderation
4. Post your portfolio publicly so
others can see it
5. Want to post rant posts? Just
remember item #2 & #3.
30. 1. Blog what you love
2. Create more relevant content
3. Optimize your site for desktop
and mobile
31. 3
SOCIAL MEDIA HAS
UNDERSTANDABLE
METRICS TO MEASURE
YOUR CLOUT/
INFLUENCE
32. 4
IT CAN BE A LISTENING
TOOL ON WHAT’S HOT
OR NOT IN YOUR FIELD
OF WORK.
(Just use hashtags)