SlideShare a Scribd company logo
Social Media 
and the Future 
of ‘Work’ 
@gianviterbo
@gianviterbo 
Founder and Editor, Gadget Pilipinas 
Digital Media Manager, Pioneer Insurance 
Member, Internet and Mobile Marketing 
Association of the Philippines 
Member, CyberPress Philippines 
Member, Philippine Bloggers Network
BORING TOPICS, THESE ARE NOT 
STATS 
CORPORATE 
PRACTICES 
WORK AT 
HOME + 
SOCIAL MEDIA 
TOOLS OF THE 
TRADE
WORK FROM HOME STAT 
IN THE U.S., 
ONE in FOUR 
workers works from 
home 
Monthly labor review: http://www.bls.gov/opub/mlr/2012/06/art3full.pdf
MAINLY ATTRIBUTED TO 
“Hyper connectivity”, 
“always-on devices”, and 
“high bandwidth 
connections”
Accommerce Study, 2013 
IMMAP, 2014 
HYPERCONNECTIVITY 
34% of Filipinos are connected to the 
internet… in 2013! 
38% 2014
IMMAP, 2014 
ALWAYS ON DEVICES 
105 Million 
Filipinos 
94 Million (All 
22M 
Mobile Phone Users) 
22 Million (Smartphone Users)
IMMAP, 2014 
ALWAYS ON DEVICES 
22 Million Filipinos accessed 
Facebook using their Android 
Smartphones… 
in September 2014 
alone.
IMMAP, 2014 
ALWAYS ON DEVICES 
CHERRY 
ARC 
STAR 
SKK 
CKK 
FIREFLY 
HAPPY 
DTC 
TORQUE
OOKLA, INQUIRER, 2014 
BANDWIDTH CONNECTION
OOKLA, INQUIRER, 2014 
BANDWIDTH CONNECTION
OOKLA, INQUIRER, 2014 
SOCIAL MEDIA 
TOTAL ONLINE ADULTS 
72% use social media 
50-64 y/o 
60% of them use social 
media
HOW DO 
COMPANIES REACT 
TO THESE 
RISING TRENDS?
GO FOR TELECOMMUTING 
EMPLOYED, BUT 
WORK IS DONE 
OUTSIDE THE OFFICE
COMPANIES OUTSOURCE JOBS TO WAHs 
COMPANIES LOOK FOR 
TALENTED WORK AT 
HOME PEOPLE 
1. Computer Professionals 
2. Medical Professionals 
3. Call Centers 
4. Insurance and Investment 
professionals 
5. Human Resources 
6. Drafters 
7. Web Programmers 
8. Tax Preparers 
9. Personal Assistants 
10. Writers 
http://money.howstuffworks.com/10-jobs-to-outsource.htm
BLOGGERS & WRITERS
INSURANCE 
INSURANCE COMPANIES LOOK FOR 
FINANCIAL ADVISORS 
WAH WO
FACE-TO-FACE WITH A FINANCIAL 
PROFESSIONAL IS STILL KING. IT’S 
THE PREFERRED MODE ACROSS 
GENERATIONS. 
Chris Andrews, Hearsay Social
BUT…
61% OF FINANCIAL ADVISORS 
SURVEYED BY HEARSAY 
SOCIAL SAID THAT THEY HAD 
LANDED A NEW CLIENT DIRECTLY FROM 
SOCIAL MEDIA 
Chris Andrews, Hearsay Social
INSURANCE 
SOCIAL MEDIA PLAYS A HUGE PART 
IN INSURANCE INDUSTRY 
Filipinos are Super 
Social 
Social Media EUPHORIA
SOCIAL MEDIA PLAYS A HUGE PART 
IN EVERYTHING WAH
TOP 5 REASONS 
WHY SOCIAL MEDIA IS ONE 
OF THE BEST WAH TOOLS
1 
YOU COULD LAND A 
WAH JOB WITH SOCIAL 
MEDIA
2 
YOU CAN PROMOTE 
YOUR SKILLS AND 
PRODUCTS VIA SOCIAL 
MEDIA
1. Update Your Resume 
2. Flaunt Your Skills 
3. Don’t Ask People to Endorse 
You 
4. Fill Your Feed with Relevant 
Posts 
1. Think before you post 
2. Maintain a respectable image 
3. Do things in moderation 
4. Post your portfolio publicly so 
others can see it 
5. Want to post rant posts? Just 
remember item #2 & #3.
1. Blog what you love 
2. Create more relevant content 
3. Optimize your site for desktop 
and mobile
3 
SOCIAL MEDIA HAS 
UNDERSTANDABLE 
METRICS TO MEASURE 
YOUR CLOUT/ 
INFLUENCE
4 
IT CAN BE A LISTENING 
TOOL ON WHAT’S HOT 
OR NOT IN YOUR FIELD 
OF WORK. 
(Just use hashtags)
5 
IT’S VIABLE TOOL TO 
NETWORK AND 
ENGAGE
TOOLS TO PROMOTE 
a social media management system for brand 
management created by Ryan Holmes in 2008.
TOOLS TO LISTEN and SEARCH 
whostalkin.com
TOOLS TO LISTEN and SEARCH 
boardreader.com
TOOL FOR ENGAGEMENT 
a social media management system for brand 
management created by Ryan Holmes in 2008.
TOOL FOR ENGAGEMENT
HOME IS GOING TO BE 
THE HOME OF ‘WORK’ 
IN THE FUTURE. 
START 
NOW
Tenkz pfough! 
@gianviterbo 
http://www.gadgetpilipinas.net 
http://gianviterbo.com

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Social Media and the Future of Work

  • 1. Social Media and the Future of ‘Work’ @gianviterbo
  • 2. @gianviterbo Founder and Editor, Gadget Pilipinas Digital Media Manager, Pioneer Insurance Member, Internet and Mobile Marketing Association of the Philippines Member, CyberPress Philippines Member, Philippine Bloggers Network
  • 3. BORING TOPICS, THESE ARE NOT STATS CORPORATE PRACTICES WORK AT HOME + SOCIAL MEDIA TOOLS OF THE TRADE
  • 4.
  • 5. WORK FROM HOME STAT IN THE U.S., ONE in FOUR workers works from home Monthly labor review: http://www.bls.gov/opub/mlr/2012/06/art3full.pdf
  • 6. MAINLY ATTRIBUTED TO “Hyper connectivity”, “always-on devices”, and “high bandwidth connections”
  • 7. Accommerce Study, 2013 IMMAP, 2014 HYPERCONNECTIVITY 34% of Filipinos are connected to the internet… in 2013! 38% 2014
  • 8. IMMAP, 2014 ALWAYS ON DEVICES 105 Million Filipinos 94 Million (All 22M Mobile Phone Users) 22 Million (Smartphone Users)
  • 9. IMMAP, 2014 ALWAYS ON DEVICES 22 Million Filipinos accessed Facebook using their Android Smartphones… in September 2014 alone.
  • 10. IMMAP, 2014 ALWAYS ON DEVICES CHERRY ARC STAR SKK CKK FIREFLY HAPPY DTC TORQUE
  • 11. OOKLA, INQUIRER, 2014 BANDWIDTH CONNECTION
  • 12. OOKLA, INQUIRER, 2014 BANDWIDTH CONNECTION
  • 13. OOKLA, INQUIRER, 2014 SOCIAL MEDIA TOTAL ONLINE ADULTS 72% use social media 50-64 y/o 60% of them use social media
  • 14.
  • 15. HOW DO COMPANIES REACT TO THESE RISING TRENDS?
  • 16. GO FOR TELECOMMUTING EMPLOYED, BUT WORK IS DONE OUTSIDE THE OFFICE
  • 17. COMPANIES OUTSOURCE JOBS TO WAHs COMPANIES LOOK FOR TALENTED WORK AT HOME PEOPLE 1. Computer Professionals 2. Medical Professionals 3. Call Centers 4. Insurance and Investment professionals 5. Human Resources 6. Drafters 7. Web Programmers 8. Tax Preparers 9. Personal Assistants 10. Writers http://money.howstuffworks.com/10-jobs-to-outsource.htm
  • 19. INSURANCE INSURANCE COMPANIES LOOK FOR FINANCIAL ADVISORS WAH WO
  • 20. FACE-TO-FACE WITH A FINANCIAL PROFESSIONAL IS STILL KING. IT’S THE PREFERRED MODE ACROSS GENERATIONS. Chris Andrews, Hearsay Social
  • 22. 61% OF FINANCIAL ADVISORS SURVEYED BY HEARSAY SOCIAL SAID THAT THEY HAD LANDED A NEW CLIENT DIRECTLY FROM SOCIAL MEDIA Chris Andrews, Hearsay Social
  • 23. INSURANCE SOCIAL MEDIA PLAYS A HUGE PART IN INSURANCE INDUSTRY Filipinos are Super Social Social Media EUPHORIA
  • 24.
  • 25. SOCIAL MEDIA PLAYS A HUGE PART IN EVERYTHING WAH
  • 26. TOP 5 REASONS WHY SOCIAL MEDIA IS ONE OF THE BEST WAH TOOLS
  • 27. 1 YOU COULD LAND A WAH JOB WITH SOCIAL MEDIA
  • 28. 2 YOU CAN PROMOTE YOUR SKILLS AND PRODUCTS VIA SOCIAL MEDIA
  • 29. 1. Update Your Resume 2. Flaunt Your Skills 3. Don’t Ask People to Endorse You 4. Fill Your Feed with Relevant Posts 1. Think before you post 2. Maintain a respectable image 3. Do things in moderation 4. Post your portfolio publicly so others can see it 5. Want to post rant posts? Just remember item #2 & #3.
  • 30. 1. Blog what you love 2. Create more relevant content 3. Optimize your site for desktop and mobile
  • 31. 3 SOCIAL MEDIA HAS UNDERSTANDABLE METRICS TO MEASURE YOUR CLOUT/ INFLUENCE
  • 32. 4 IT CAN BE A LISTENING TOOL ON WHAT’S HOT OR NOT IN YOUR FIELD OF WORK. (Just use hashtags)
  • 33. 5 IT’S VIABLE TOOL TO NETWORK AND ENGAGE
  • 34.
  • 35. TOOLS TO PROMOTE a social media management system for brand management created by Ryan Holmes in 2008.
  • 36. TOOLS TO LISTEN and SEARCH whostalkin.com
  • 37. TOOLS TO LISTEN and SEARCH boardreader.com
  • 38. TOOL FOR ENGAGEMENT a social media management system for brand management created by Ryan Holmes in 2008.
  • 40. HOME IS GOING TO BE THE HOME OF ‘WORK’ IN THE FUTURE. START NOW
  • 41. Tenkz pfough! @gianviterbo http://www.gadgetpilipinas.net http://gianviterbo.com