The evolution of the internet has had a massive impact on how consumers use technology in their daily lives. There are now over 4 billion internet users worldwide who can access information anytime through various digital devices like smartphones, laptops, tablets and smartwatches. Mobile phones have become the most popular device for internet access. Online shopping and video consumption have significantly increased as well, with over 50% of UK consumers preferring to shop online and online videos making up over 80% of consumer internet traffic by 2022. The constant advancement of technology is increasing its integration into consumers' lives.

1. The
Evolution of
the Internet
How consumers use technology and it’s
impact on their lives

2. Introduction
The internet has changed and grown since it was first created back in
the 1960’s. Today we look at how this has impacted consumers lives.

3. Access to the
Internet
There are currently
over 4 billion people
worldwide using the
internet right now.
Since 2005 you can
see how much
consumers have
increased the
internet usage. Number of internet users worldwide from 2005 to 2018
(in millions)

4. Access to the Internet
With mobile and fixed
internet speeds increasing it
means people can access a
lot more information in a
small amount of time

5. Digital Devices Used
by Audience
Now we have created digital devices such as laptops,
smartphones, iPads, watches, game consoles and many
more. However, the mobile phone is the most popular
device.

6. Searching for
Information
Customers use many
different platforms to
search for
information, these
include website
browsers, apps,
social media, text,
email and many
more. How different generations search for information

7. Online Purchases
In a recent study, it was shown
that 51% of customers in the UK
prefer to shop online rather than
shop in a store.

8. Online Video
Consumption
Mobile phones have expanded
the viewing of online video
A part of videos being easily
shared from person to person is
from social media platforms.
According to Cisco by 2022,
online videos will make up
more than 82% of all consumer
internet traffic which is 15
times higher than it was in
2017. (Cisco, 2019)

9. Consumer
Trends
The constant development in technology has led to devices
being more widely accessible and desired by consumers. You
can purchase a device from a store or online. The most
popular device being the mobile phone.
The mobile phone has created the ability to access the
internet on the go which has meant people are more inclined
to use a mobile phone more than any other device.
The growth of the internet has created more online
purchasing for most consumers, you can purchase pretty
much anything online from all over the world.
Due to the increase of social media such as Facebook and
Instagram and video platforms such as Netflix and YouTube
online video consumption has had a massive increase.

10. Summery
• The evolution of the internet has had a massive impact on how
consumers use technology during their daily lives. Consumers now
have access to all information they could ever need. The world is now
turning towards a more digital life as you can now purchase
everything from clothes to food online. With technology always
moving forward at a fast pace it is going to become more and more
involved in their lives.

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