- Internet penetration has grown to over half of the world's population by 2018, with global internet speeds continuing to rise. - Google is the dominant search engine, and consumers use it for transactional, informational, or navigational queries. - In Australia, online spending is highest for tools/hardware and fashion sees the most yearly increase. - The number of hours individuals spend watching online video has increased in recent years, with smartphones a common viewing device.

1. The Evolution of the Internet
• How Consumers Use
Technology And It’s
Impact On Our Lives.
Shannan Potts
86569079

2. Introduction : The Man Behind the
Web
Sir Tim Berners Lee (nd)
Assignment 2: The Evolution of the Internet. Shannan Potts: 86569079

3. Introduction: Evolution of the
Internet
20
December
1990
1993:
14 million
internet
users and
130
websites
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

4. 0
0.1
0.2
0.3
0.4
0.5
0.6
World Wide Internet Use as % of Population
1995-2017
% WORLD POPULATION
World Wide Internet Access
(Internetworldstats.com, 2018)4

5. World Wide Internet Access in 2018
(Statista, 2018)

6. Digital Around the Globe in
2018
TOTAL POPULATION INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE
MOBILE SOCIAL
USERS
7.593
BILLION
4,021
BILLION
3,196
BILLION
5,135
BILLION
2,958
BILLION
URBANISATION
55%
PENETRATION
53%
PENETRATION
42%
PENETRATION
68%
PENETRATION
39%
KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE AND SOCIAL MEDIA USERS
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

7. Access to the Internet in Australia
Household Internet Access in Australia
(abs.gov.au, 2018).7

8. May 2018 – Speedtest Global
Index (Fixed Broadband)
1993- 56 kbps
Rank Country Download Speed mbps
1 Norway 62.70
2 Qatar 59.81
3 Iceland 58.57
4 Singapore 54.96
5 UAE 54.18
8 Australia 50.38
2018 – 23.57 mbps
Country Internet Speeds (speedtest.net, 2018)

9. Types of Devices Used
Devices
with
Browsers
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

10. How People Search for Information
73%
13%
8%
5% 1%
% Search Engine Market Share
May 2017-April 2018
Google
Baidu
Bing
Yahoo
Yandex
91% of online adults use a search engine to find information on
the internet
Reliablesoft.net (2018)10

11. How People Use Search Engines
Navigational
“GO”
Informational
“KNOW”
Transactional
“DO”11

12. 0
50
100
150
200
250
300
350
Average Spend per
Transaction $
% increase In Spend
2017
What Consumers Buy Online
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

13. Online video consumption
One in three adults between
ages 18 and 54 use their
smartphone as their primary
device for watching online video
with movies leading the primary
viewing content.
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

14. Online Video Consumption
How many total hours of online video do you watch per week?
Study of Online Video Consumption
(limelight.com, 2018)
14

15. • 1. More customers are connected
• 2. Consumer expectations have changed
• 3. New communication channels
Consumer Trends
15Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

16. • Internet penetration has grown to over half of the world’s population at
55% in 2018.
• Global internet speeds are continuing to rise.
• The types of devices used to access the internet are diversifying and
becoming more sophisticated.
• Google is the preferred search engine with consumers searching for
transactional, informational or navigational queries.
• In Australia, tools and hardware currently has the highest spend per
transaction, and fashion is the category with most consistent increase
in spend on a yearly basis.
• The number of hours individuals spend watching videos on the
internet has increased from 2016-2017.
Executive Summary
16

17. • The internet is here to stay so it is
important to be educated and use it to
your advantage.
Conclusion
17Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

18.  Australian Bureau of Statistics (2018). ‘Household Use of Information Technology Australia
2016-2017.’ {Online}. Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/8146.0.
{Accessed June 21, 2018}.
 Chris, A (n,d). ‘Top 10 Search Engines In The World.’ {Online}. Avaialble at:
https://www.reliablesoft.net/top-10-search-engines-in-the-world/. {Accessed: 21, June
2018}.
 Gabbert, E. (2018). ‘The Three Types of Search Engines and How You Should Target
Them.’ {Online}. April, 27, 2018. Available at:
https://www.wordstream.com/blog/ws/2012/12/10/three-types-of-search-
queries#transactional. {Accessed: 21 June, 2018}.
 Gross, N. & Potgeiter, M.18 (2016). ‘ Redesigning the remote: How online video changes
the way viewers tune in.’ {Online}. Available at: https://www.thinkwithgoogle.com/consumer-
insights/how-online-video-changes-video-consumption/. {Accessed June 21, 2018}.
 Internetretailing.com.au (2017). ‘This is what Australian shoppers buy online.’ {Online}.
November 24, 2017. Available at: https://internetretailing.com.au/this-is-what-australian-
shoppers-buy-online/.{ Accessed: 21 June, 2018}.
References
18Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

19.  Internet World Stats (2018). {Online}. Available at:
https://www.internetworldstats.com/stats.htm. {Accessed 21 June, 2018}.
 Kemp, S. (2018). ‘Digital in 2018: World’s Internet Users Pass The 4 Billion Mark.’ {Online}.
Available at: https://wearesocial.com/blog/2018/01/global-digital-report-2018. {Accessed: 21
June, 2018}.
 Limelight.com (2017). ‘The State of Online Video 2017.’ {Online}. Available at:
https://www.limelight.com/resources/white-paper/state-of-online-video-2017/. {Accessed 21
June, 2018}.
 Murphy, J & Rosen, M. (2018). ‘Internet.’ {Online}. OurWorldinData.Org. Available at:
https://ourworldindata.org/internet.
 {Accessed 21 June, 2018}.
 Piejedko, P. (2015). ‘What Types of Devices have Browsers?’ {Online}.22 May, 2015.
Available at: https://deviceatlas.com/blog/which-devices-have-browsers. {Accessed: 21
June, 2018}.
References
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079

20.  Sheppard, F (2014). ‘A brief history of the internet over the past 20 years and the role of the
World Wide Web.’ Abc news {Online}. February 14. Available at:
http://www.abc.net.au/news/2014-05-25/internet-changes-over-20-years/5470442.
{Accessed 21 June, 2018}.
 Speedtest.net (2018). ‘Speedtest Global Index.’ {Online}. Available at:
http://www.speedtest.net/global-index#mobile.’ {Accessed 21 June, 2018}.
 Stastita.com (2018). {Online}. Available at: https://www.internetworldstats.com/stats.htm.
{Accessed 21 June, 2018}.
References
Assignment 2: The Evolution of the Internet. Shannan Potts: 86565079