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STUDENT ID: 66120768
Marketing Manager: Fabio Posca
FP MARKETING
SOLUTION
F A B I O P O S C A - " S X S W " F E S T I V A L
THE EVOLUTION OF
INTERNET
A Meteoric Rise Through the Years
Report Coverage
Topics to be Tackled
The Internet
ARPANET Project
Packet Networking
World Wide Web
Statistics
Contact Me
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
The Internet - Chapter 1
A C O N N E C T E D W O R L D
Every day we send e-mails, make calls over the internet and discuss topics we
take an interest in. Even our banking is going virtual.
But what we take for granted today was only a vague idea fifty years ago.
In order to understand how we got this far let's go back to 1957, when everything
began.
Before 1957 computers only worked on one task at a time.
This is called batch processing. Of course, this was quite ineffective.
On October 4th 1957, during the Cold War the first unmanned satellite, Sputnik 1,
was sent into orbit by the Soviet Union.
The DARPA planned a large-scale computer network in order to accelerate
knowledge transfer and avoid the doubling up of already existing research.
This network would become the Arpanet, in 1966...
ARPANET Project
Backbone of the Internet
...During to all these years until 1990, DARPA's Transmission Control
Protocol was to connect the computers through gateways and the
International Organization for Standardization designed the OSI
Reference Model.
The innovation of OSI was the attempt to standardize the network
from its ends and the channel's division into separate layers.
Finally, the TCP assimilated the preferences of the OSI Reference
Model and gave way to the TCP/IP protocol – a standard which
guaranteed compatibility between networks and finally merged
them, creating the Internet.
By February 28, 1990 the ARPANET hardware was removed, but the
Internet was up and running.
Barack Obama
"The internet is not a
luxury, it is a necessity"
Packet Networking
Passing Data Around
Have you ever wondered what happens when someone in England
visits the world Science festivals webpage?
First their computer needs to ask the world science festival server for a
copy of that webpage. The computer sticks this request into a virtual
envelope called a packet, wrapped with specific information about
that request including the world Science Festival's IP address.
The computer sends this packet out of the house and below the
street via large underground copper wires.
It passes through small regional networks before ending up here at
Tellehouse North in London.
Along with trillions upon trillions of similar Journeys that happen each
and every day on this remarkable easy to take for granted Network of
Networks that we call the internet.
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
W O R L D W I D E W E B
A Tech Revolution
Information
Overload
Social Media
Platforms
Cloud Software
Migration
3.81B
Global Internet Users
58.90%
Mobile Internet Usage
Access to the
Internet
Internet Speed
Chapter 2
Digital devices used
by audiences
A Minute on the
Internet in 2019
Chapter 3
How Customers
Search for
Information
What Consumers
Buy Online
Chapter 4
Online Video
Consumption and
Age
Chapter 5
Summary -
Chapter 6
Impact of technology on consumers'
lives
Other Statistics
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
Reference List
Hootsuite
Source: Nielsen
Statista
Source: Comscore
Source: Blue Nile Research
Source: Ipg Media Lab YuMe
F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
Contact Me
Mailing Address
Staalmeesterslaan, 344, 1057 PD, Amsterdam
Email Address
info@iwealthyinhealth.com
Phone number
0138284530

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The Evolution of The Internet

  • 1. STUDENT ID: 66120768 Marketing Manager: Fabio Posca FP MARKETING SOLUTION
  • 2. F A B I O P O S C A - " S X S W " F E S T I V A L THE EVOLUTION OF INTERNET A Meteoric Rise Through the Years
  • 3. Report Coverage Topics to be Tackled The Internet ARPANET Project Packet Networking World Wide Web Statistics Contact Me F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
  • 4. F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0 The Internet - Chapter 1 A C O N N E C T E D W O R L D Every day we send e-mails, make calls over the internet and discuss topics we take an interest in. Even our banking is going virtual. But what we take for granted today was only a vague idea fifty years ago. In order to understand how we got this far let's go back to 1957, when everything began. Before 1957 computers only worked on one task at a time. This is called batch processing. Of course, this was quite ineffective. On October 4th 1957, during the Cold War the first unmanned satellite, Sputnik 1, was sent into orbit by the Soviet Union. The DARPA planned a large-scale computer network in order to accelerate knowledge transfer and avoid the doubling up of already existing research. This network would become the Arpanet, in 1966...
  • 5. ARPANET Project Backbone of the Internet ...During to all these years until 1990, DARPA's Transmission Control Protocol was to connect the computers through gateways and the International Organization for Standardization designed the OSI Reference Model. The innovation of OSI was the attempt to standardize the network from its ends and the channel's division into separate layers. Finally, the TCP assimilated the preferences of the OSI Reference Model and gave way to the TCP/IP protocol – a standard which guaranteed compatibility between networks and finally merged them, creating the Internet. By February 28, 1990 the ARPANET hardware was removed, but the Internet was up and running.
  • 6. Barack Obama "The internet is not a luxury, it is a necessity"
  • 7. Packet Networking Passing Data Around Have you ever wondered what happens when someone in England visits the world Science festivals webpage? First their computer needs to ask the world science festival server for a copy of that webpage. The computer sticks this request into a virtual envelope called a packet, wrapped with specific information about that request including the world Science Festival's IP address. The computer sends this packet out of the house and below the street via large underground copper wires. It passes through small regional networks before ending up here at Tellehouse North in London. Along with trillions upon trillions of similar Journeys that happen each and every day on this remarkable easy to take for granted Network of Networks that we call the internet. F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
  • 8. F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0 W O R L D W I D E W E B A Tech Revolution Information Overload Social Media Platforms Cloud Software Migration
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  • 15. Digital devices used by audiences A Minute on the Internet in 2019 Chapter 3
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  • 18. How Customers Search for Information What Consumers Buy Online Chapter 4
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  • 25. Summary - Chapter 6 Impact of technology on consumers' lives Other Statistics F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
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  • 28. Reference List Hootsuite Source: Nielsen Statista Source: Comscore Source: Blue Nile Research Source: Ipg Media Lab YuMe F A B I O P O S C A | S . Y . 2 0 1 9 - 2 0 2 0
  • 29. Contact Me Mailing Address Staalmeesterslaan, 344, 1057 PD, Amsterdam Email Address info@iwealthyinhealth.com Phone number 0138284530