The document discusses the evolution of the internet and how consumers use technology. It notes that while the internet first connected government departments and researchers in the 1960s, it has now evolved into a single interconnected world with over half the global population online. Key developments in the internet's recent evolution mentioned include the acceleration of mobile device usage, the rise of social media, and rising rates of online video consumption. The internet has profoundly shaped everyday life by becoming the center of how people work, socialize, shop and entertain themselves.

1. Evolution of the
Internet
How Consumers use technology and its
impact on our lives
Unit 1 | Assignment 2
Assignment 2 | Rebecca Woolfall | Student No; 86292852

2. Task 1
Introduction
“Global village, one world
interconnected by an electronic
nervous system, making it part of
our popular culture”
Marshall McLuhan
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852
The very first connections between government
departments & researchers in the 60’s have
evolved into one interconnected world.
The Internet continues to evolve but there are
several innovations that have marked it's evolution
in recent times. We take a look at these
innovations and their impact on our lives in this
presentation.

3. Access to
the internet
Internet access has
rapidly evolved with
well over half of the
world’s population
accessing the
internet
Figure 1 depicts growth of internet users worldwide since 2005
illustrating the dramatic growth of Internet.
Figure 2 The Global village, penetration of Internet
usage worlwide.
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

4. Digital Devices
Used by Audiences
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

5. Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852
How consumers
search for information

6. public
Rise of Social media
Assignment 2 - Task 1 | Rebecca Woolfall | Student No; 86292852

7. Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

8. Online Video Consumption
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

9. Consumer Trends
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

10. The internet has profoundly shaped our world becoming the nerve
centre of everyday life. Several innovations have marked the
internet’s evolution in recent times, these are;
acceleration of mobile device usage
rise of social media
rising rate of video consumption
As Internet continues to evolve Video is likely to experience the
fastest acceleration.
One to WATCH … e-commerce. As logistics / e-commerce processes
are streamlined, and innovative business partnerships are formed, I
believe the world will also see rapid growth in online shopping
categories like Groceries.
Oh and keep an eye out for those artificial influencers too!
Summary
Assignment 2 - Task 1 | Rebecca Woolfall | Student No; 86292852

11. References
themediastudentsblog. 2018. MARSHALL MCLUHAN’S HOT AND COOL. [ONLINE] Available
at: https://themediastudentsblog.wordpress.com/2018/02/03/marshall-mcluhans-hot-and-cool/. [Accessed 19 July
2018].
Simon Kemp. 2018. DIGITAL IN 2018: WORLD’S INTERNET USERS PASS THE 4 BILLION MARK. [ONLINE]
Available at: https://wearesocial.com/blog/2018/01/global-digital-report-2018. [Accessed 19 July 2018].
Statista. 2018. Number of internet users worldwide from 2005 to 2017 (in millions). [ONLINE] Available
at: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/. [Accessed 19 July 2018].
Chase Buckle. 2016. Digital consumers own 3.64 connected devices. [ONLINE] Available
at: https://blog.globalwebindex.com/chart-of-the-day/digital-consumers-own-3-64-connected-devices/. [Accessed 19
July 2018].
Verónica Jarski. 2013. How People Search Online. [ONLINE] Available
at: http://www.marketingprofs.com/chirp/2013/11692/how-people-search-online-infographic. [Accessed 19 July 2018].
Khalid Saleh. 2018. Global Online Retail Spending – Statistics and Trends. [ONLINE] Available
at: https://www.invespcro.com/blog/global-online-retail-spending-statistics-and-trends/. [Accessed 19 July 2018].
Statista. 2018. Global online shopping preference 2017, by category. [ONLINE] Available
at: https://www.statista.com/statistics/692871/global-online-shopping-preference-by-category/. [Accessed 19 July
2018].
Limelight Networks. 2017. THE STATE OF ONLINE VIDEO 2017. [ONLINE] Available
at: https://www.limelight.com/resources/white-paper/state-of-online-video-2017/. [Accessed 19 July 2018].
Assignment 2 – Task 1 | Rebecca Woolfall | Student No; 86292852

12. References (cont)
Felix Richter. 2012. Video Accounts for Half of Ever-Growing Internet Traffic. [ONLINE] Available
at: https://www.statista.com/chart/624/global-ip-traffic-per-month-from-2011-to-2016/. [Accessed 19 July 2018].
Marie Griffin. 2017. Categories shifting online. [ONLINE] Available
at: https://www.npd.com/wps/portal/npd/us/news/thought-leadership/2018/top-categories-shifting-online/.
[Accessed 19 July 2018].
Dave Chaffey. 2018. Global social media research summary 2018. [ONLINE] Available
at: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-
research/. [Accessed 19 July 2018].
David Schneider. 2016. 115 Fascinating Facts about the Rise of Social Media. [ONLINE] Available
at: https://ninjaoutreach.com/rise-social-media-facts/. [Accessed 19 July 2018].
Assignment 2 - Task 1 | Rebecca Woolfall | Student No; 86292852