How and where did the internet start? Digital Devices used to surf the Internet? What advancements are there in Technology?

1. The Evolution of the
Internet
HOW CONSUMERS USE TECHNOLOGY AND ITS IMPACT
ON OUR LIVES

2. Introduction
Figure 1: Vexels, 2020

3. Digital Devices used by Audiences
Figure 2: Bevin
Fletcher, 2019
Figure 3: Dan
Ackerman, 2017
Figure 4: Graph of
most popular
device used.
Statista, 2020

4. •As you can see in the graph in the previous slide, 60% of the UK population access the internet via
smartphones. 16% of people access the internet via laptop.
•This goes to show that computers and desktops are on decline.
•According to the statistics, consumers are surfing the web via their own mobile phones, because it
is quick and easy to navigate straight Apps such as Facebook and Google.
Digital Devices used by Audiences

5. How Customers Search For Information?
Over the years, different Web Browsing Platforms have given the customer more choice to where
best search for information.
Well known search engine Google, now has competition with Bing, Internet Explorer, Mozilla Firefox
and Yahoo.
Google is dominant and has a feature whereby if the customer allows Google to follow the
searches the customer is putting into the computer, then Google will remember and post adverts
on various websites the customer visits that are relevant to the customer. The newly features that
Google provide customers is assisting the customer and making their search easier and smooth.
Especially if the customer is looking for fashion clothing.

6. (Figure 5: Pie Chart Statistic: Mike Shaw, 2020)

7. What Consumers are
buying online?
As you can see in the minute chart on the right,
this shows what people are purchasing online.
Over 1.1 Million Dollars is spent within a minute
on the Internet. Customers are also paying
monthly subscriptions to TV Film companies such
as Netflix.
Figure 6: Lori Lewis, 2020

8. According to Khalid Saleh, 2020…
Figure 7: Niamh Doherty, 2020

9. Online Video Consumption
• In 2020, the number of digital viewers in the United States was 232 million.
• Almost 5 billion Youtube videos are watched every single day.
• Netflix now has 139 million subscribers globally.
• In 2019, video made up to 80% of all internet traffic, according to Cisco.
(Felix, n.d.)

10. Figure 8: As you can see, every year more and more millions of people are
watching Netflix. (Internet Advisor, n.d.)

11. Figure 9: This shows how increasingly internet is used worldwide. (Top Data, 2020)

12. Consumer Trends
❖ The use of technology has changed over the past 3-5 years. More and more people are using
smaller gadgets, such as Iphone or Ipads to utilise and surf the web.
❖ The improvements over time in producing smaller but just as powerful, if not better technological
products with improved speed of downloading software's is making consumers purchase portable
products.
❖ E.g. Apple has Siri and Google has a voice search feature. This now eradicates the use of typing
and simply speaking to your device to search for a particular thing.

13. Technology Improvement: The use of AR
Figure 10: AR used on a phone,
navigating the area. (Immersive
Technology, 2018)

14. Summary
All in all, technology has and is playing a massive impact in the way we live our lives. The constant
developments in technology is enabling us as consumers to easily navigate through the internet to
research or find information more easily and precisely. With developments of Google now tracking
our search, they have produced a mechanism with showing adverts that would apply to us. The
constant developments are making consumers more demanding of products and making spend
more time on the internet.
There are pros and cons about the evolution of the internet, but overall I believe the pros do
outweigh the cons and that we as humans will work to tackle the challenges out there and improve
in the benefits of the development of the internet.

15. Links
Link to Slide Share - https://www2.slideshare.net/LukeBurgess4/presentations
Link to 5 Minute Summary of Presenation on Youtube Upload -
https://www.youtube.com/watch?v=A8nLFnwnk6E&t=188s
Link to Medium - https://lukeburgess96.medium.com/the-evolution-of-the-internet-780beb53e5bc

16. Reference List: Research
Internet World Stats, n.d. - https://www.internetworldstats.com/emarketing.htm
Statista, 2020 - https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-
access-in-the-uk/
Felix, n.d - https://millennialstudios.co.uk/blog/online-video-consumption-
statistics/#:~:text=Top%20online%20video%20consumption%20statistics&text=Almost%205%20billion%
20videos%20are,a%20computer%20according%20to%20Q1.&text=78%25%20of%20users%20watch%
20videos,55%25%20view%20online%20videos%20daily.
Khalid Saleh, 2020 - https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
Jamie Hinton, 2020 - https://www.razor.co.uk/blogs/the-future-of-digital-transformation-10-trends-for-
2020-and-beyond

17. Reference List: Images
Figure 1 - https://www.vexels.com/vectors/preview/197725/history-of-computers-timeline-design
Figure 2 - https://www.fiercewireless.com/devices/tests-find-apple-iphone-7-rf-radiation-above-
legal-limit-prompts-fcc-probe
Figure 3 - https://www.cnet.com/news/top-25-laptops-with-the-best-battery-life/
Figure 4 - https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-
access-in-the-uk/
Figure 5 - https://www.towermarketing.net/blog/google-best-search-engine/
Figure 6 - https://www.allaccess.com/merge/archive/31294/infographic-what-happens-in-an-
internet-minute

18. Reference List: Images
Figure 7 - https://niamhdoherty.com/2020/07/23/how-do-consumers-use-technology/
Figure 8 - https://www.internetadvisor.com/netflix-facts-statistics
Figure 9 - https://www.youtube.com/watch?v=O-Rz2SWvDxA
Figure 10 - https://immersivevrtechnologies.com/category/augmented-reality/