The Internet has evolved significantly since its inception. It is now a worldwide system connecting billions of devices like smartphones, computers and tablets. Mobile access to the Internet has increased dramatically over the past decade through improved technologies like 4G and soon 5G. People now spend many hours each day watching videos online, especially on platforms like YouTube. Social media and video are also increasingly how consumers search for information and products to purchase. Online shopping continues growing, with the majority of purchases made on sites like Amazon. New technologies like augmented reality and voice assistants are also changing how people interact with the digital world.

1. The Evolution of the Internet
How audiences use technology and its impact on their lives

2. Introduction
● The Internet is:
○ Worldwide system of
computer networks
○ Way of getting
information
○ Way to connect multiple
devices
○ Way to connect to
people

3. Access to the Internet
1993
World Wide Web: Dial up Internet
access connecting through
phone lines (approx $22)
2000
Broadband subscription
increased by 50% (approx $40).
361 million internet users
3G for mobile devices
2010
2.35 billion Internet users- access
is easier on phones, laptops,
computers
4G for mobile devices
2020
4.57 billion Internet users - 59%
of the global population
5G for mobile devices

4. Digital Devices Used by
Audiences
- Smartphones are the most common
device to access the internet (50+%)
- Smartphones saw an increase in
revenue in 2017 by 1.7 billion pounds
- Other devices used for the internet:
Tablets, PC, TV’s

5. How Customers Search for Information
Social media

6. What Consumers
Buy Online
1. Clothes
2. Entertainment (books, music, games)
3. Shoes
4. Electronics
5. Food & Drink
-
81% of products are bought off Amazon
Mobile apps are increasing when buying
online

7. Online Video Consumption
- On average, people spend 3.7 hours a day on their mobiles with the majority being
videos
- 500 million hours of videos are watched on YouTube every day
- Social Media: TikTok, Instagram, Snapchat are all seen as video entertainment
- 49% of people watch more than 5 videos a day online - with over half being on a
mobile device
- Videos are the most effective way of marketing
- Video consumption / remote working has increased in the last few months
- By 2022: online videos will make up 82%+ of all consumer internet traffic

8. Consumer Trends
AR + Online Shopping
AR enhancing the consumer
online shopping experience
Voice Search
Growing volume of voice
searches
AI + Shoppers
AI aid shops to learn more about
the consumer
Mobile Shopping
Mobile shopping experience: a
very popular way to shop

9. Summary
- The Internet has become part of
everyday life
- Mobile devices are the most usd
digital device for accessing the
internet
- Consumers are able to search for
information through different areas
- Online video consumption has and
still is growing rapidly for
informational and educational use

10. References
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11. References
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19 May 2020].
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12. References
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[Accessed 24 May 2020].
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