This is a brief insight on the evolution of the internet and how consumers uses technology and its impact on our lives and changes.

1. How consumers use technology
and its impact on our lives.
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

2. Introduction
The Internet has certainly changed the way
communication takes place over the past sixty years.
This started as a US military development program
called ARPANET in 1962 for information sharing
between universities and government military. Since
that time there has been many changes to the
internet. The numbers of computers now connected
have escalated over the years, along with the amount
of users which is estimated to be over a billion users
to date. With a reach that expands over the entire
globe. The internet is used for mainly for
communication, information gathering, entertainment,
shopping, and numerous other purposes.
ScienceNode, 2018 Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

3. Access to the Internet – Number of People
Accessing the Internet
Hootsuite,2019
 There are 5.11 billion unique
mobile users in the world today,
up 100 million (2 percent) in the
past year.
 There are 4.39 billion internet
users in 2019, an increase of
366 million (9 percent) versus
January 2018.
 There are 3.48 billion social
media users in 2019, with the
worldwide total growing by 288
million (9 percent) since this time
last year.
 3.26 billion people use social
media on mobile devices in
January 2019, with growth of
297 million new users
representing a year-on-year
increase of more than 10
percent. (Data Reportal 2019)
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4. Hootsuite, 2019
 Here we see the rapid movement of consumers connecting to the internet between January 2018 and
January 2019 in areas by population, mobile users, internet users and social media users.
Access to the Internet – Number of People
Accessing the Internet, cont’d.
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

5. Hootsuite, 2019
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6. Access to the Internet – Internet Speed
 The global average internet speed is 9.1Mbps
(megabits per second).
 Singapore has the fastest internet speed in
the world for the second year running with an
average speed of 60.39Mbps.
 Yemen has the slowest internet speed in the
world with an average speed of just 0.31Mbps.
 It would take over 36 hours to download a
5GB movie file in Yemen while someone in
Singapore could do it in 11 minutes.
 The five countries with the fastest internet
have download speeds around 88 times faster
than the five slowest.
 36 of the 50 countries with the fastest internet
are located in Europe, with nine in Asia or
Oceania, two in North America and two in
South/Latin America and just one in Africa.
(Statista, 2019).Statista, 2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

7. Access to the Internet –
Internet Speed and Price
Techspot, 2019
British price
comparison service
Compare the Market
and created this
table showing the
average cost,
download speed, and
upload speed for
internet users in
countries around the
world. Sitting at the
top spot is
Singapore, which
has average 185.25
Mbps downloads and
192.08 Mbps
uploads.
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

8. Digital Devices Used By AudiencesHootsuite,2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913
Smart phones and
mobile devices
accounts for the
most popular
devices used to
access the internet

9. Hootsuite, 2018
Digital Devices Used By Audiences, cont’d
 Almost 1 million people started
using social media for the first time
every day over the past year – that’s
equivalent to more than 11 new
users every second.
 The global number of people using
social media has grown by 13
percent in the past 12 months, with
Central and Southern Asia recording
the fastest gains (up 90 percent and
33 percent respectively).
 Saudi Arabia has posted the fastest
individual country growth rate across
our 40 focus economies at 32
percent, but India is only just behind,
with 31 percent annual growth in
social media users. (Data Reportal
2018)
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

10. How Customers Search For Information
“GO” “KNOW” “DO”
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11. How Customers Search For Information, cont’d.
Website Statistics and Facts 2019
 As at December 2018, there are approximately 1.94 billion
websites in the world.
 The world’s first website was published on August 6, 1991 by
British physicist Tim Berners-Lee.
 51.8 percent of all Internet traffic comes from bots, while
only 48.2 percent of internet traffic comes from humans.
 Google is the world’s most visited website, followed by
Youtube and Facebook. Chinese search engine Baidu is the
world’s fourth most visited website.
 With a 59.7 percent market share and about 22.6 million
active sites, WordPress is world’s number one CMS. It host
sites like The New York Times, Forbes and even the
Facebook Blog.
 Over 90,000 websites are hacked every day.
 WordPress is the most hacked CMS — with 83 percent of
hacked websites using the WordPress platform. (Hosting
Facts, 2019)The Feed Graph, 2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

12. What Consumers Buy Online
Fashion, Travel and Accommodation are the most popular items purchased online, which I’m apart of that
524.9 billion shoppers as well.
Hootsuite,2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

13. What Consumers Buy Online, cont’d.MarketingCharts,2018
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14. What Consumers Buy Online - Spending Habits
 The e-commerce industry will be responsible for about $3.45
trillion in sales in 2019.
 For every $92 spent on generating traffic and getting
customers, only $1 is spent on converting these customers.
 Only 35 percent of shoppers are willing to pay for delivery
on online orders at all. The remaining 65 percent are
unwilling to pay for shipping on online orders.
 $0.56 of every dollar spent in an offline store is influenced
by a digital interaction.
 Only 22 percent of businesses are satisfied with their
conversion rates.
 Men spend 28 percent more money online than women.
 People spend an average of 5 hours per week shopping
online.
 95 percent of Americans shop online at least yearly.
 Price determines where 87 percent of Americans shop.
Shipping cost and delivery speed determine where 80
percent shop, and availability of discount offers determine
where 71 percent shop. (Hosting Facts, 2019)
Shutterstock, 2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

15. Online Video Consumption – Changes in the amount
of video content consumed.
Lime Light Network, 2019
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16. Online Video Consumption – Changes in the amount
of video content consumed. Categorized in Age groups and gender.
Lime Light Network, 2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

17. Infographic report from Lori Lewis
and Chadd Callahan, shows the
activity taking place on various
platforms such as Facebook or
Google in 60 second span on the
internet between 2018 and 2019,
which really helps to put in
perspective what happens in a
minute.
World Economic Forum, 2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

18. Google, Youtube and Facebook are the top most visited websites on the internet. I also enjoy using these sites for
information gathering, entertainment and communicating with friends and family.
Hootsuite,2019
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

19. Consumer Trends
 More consumers are being connected to the internet for the first time on a daily basis, which allows them
easy communication and information gathering.
 Smart phones and mobile devices has now become the most popular way of connecting to the internet for
ease and efficiency.
 Google, Facebook and Youtube remains the number one method which consumer uses to gather
information, which I gladly recommend because it’s faster and they all provide useful information.
 Global E-Commerce report for January 2019 revealed that fashion accounts for the most purchased item
bought on the internet, followed by electronic devices with music and books and entertainment as the top
five items purchased online which increases constantly.
 Between the past five years video consumption has increased exponentially for consumers between the
ages of 18-60 and this trend will be continuing for years to come.
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

20. Summary
 The internet has certainly evolved and change the way communication takes place, from sending emails to using
platforms such as Facebook, Whatsapp, Twitter, Snapchap and Instagram just to name a few of the most popular
ones. We have become a global society that depends greatly on the use of technology more importantly the
internet as a preferred medium of communication, thereby seeing more consumers connected daily to the internet
for the first time.
 With technology changing daily and the demand for newer, more efficient and smarter phones or devices for
internet purposes, we are relentless in our quest as humans to advance our technologies where voice command
is now becoming the new way of communication instead of typing, thus enabling the need for more internet
speed.
 More items become available online for purchase therefore encouraging more online shopping.
 Online video content is growing rapidly because, more time is being spent online which gives search engines
such as Google and YouTube the perfect opportunity to present more content to be viewed by consumers.
 “There was a time when people felt the internet was another world, but now realize it’s a tool that we use in this
world.” Tim Berners-Lee
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

21. Sources
 https://www.sciencenode.com
 https://www.datareportal.com
 https://www.statista.com
 https://www.techspot.com
 https://www.atlasandboots.com
 https://www.hostingfacts.com
 https://www.marketingcharts.com
 https://www.shuttershock.com
 https://www.limelightnetwork.com
 https://www.weforum.org
Assignment 2 - Task 1| Theresa Hamilton Student # 76926913

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