This document discusses the evolution of digital marketing platforms. It notes that platforms have shifted from on-premise enterprise resource planning (ERP) systems with long release cycles to frequent feature releases in software as a service (SaaS) platforms. It also discusses how platforms now leverage big data to provide insights across marketing channels and drive personalized experiences. The document introduces Razorfish's digital marketing platform called Fluent, which integrates data, targeting, insights, and publishing capabilities to help marketers optimize strategies and executions.
Datawarehouse på System z (IBM Systems z)IBM Danmark
Lær om datawarehouse-systemer baseret på system z og om, hvilken udviklingsstrategi IBM følger for fortsat at være først med lanceringen af næste generations platformløsninger.
Læs mere her: bit.ly/softwaredagsystemz5
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Visualize your data everywhere! With InfoPlanIT's Visual Analyzer state of the art Business Intelligence Application Suite, you can get control of your companies data, and put reporting, analysis, monitoring (of metrics and KPI's) into the hands of many of your employees!
Datawarehouse på System z (IBM Systems z)IBM Danmark
Lær om datawarehouse-systemer baseret på system z og om, hvilken udviklingsstrategi IBM følger for fortsat at være først med lanceringen af næste generations platformløsninger.
Læs mere her: bit.ly/softwaredagsystemz5
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Visualize your data everywhere! With InfoPlanIT's Visual Analyzer state of the art Business Intelligence Application Suite, you can get control of your companies data, and put reporting, analysis, monitoring (of metrics and KPI's) into the hands of many of your employees!
With the introduction of SAP HANA, what
was once just a possibility now becomes a
reality. This next generation of SAP’s
in-memory technology provides a
multipurpose, in-memory appliance, giving
organizations the power to gain instant
insight into business operations while
enabling them to react quickly to changing
business conditions. SAP HANA lets
business users immediately access, model
and analyze all of their transactional and
analytical data in real-time – from virtually
any data source – and in a single
environment, without affecting existing
applications or systems.
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
Database Architechs is a database-focused consulting company for 17 years bringing you the most skilled and experienced data and database experts with a wide variety of service offering covering all database and data related aspects.
Make Your Business More Flexible with Scalable Business Process Management So...Perficient, Inc.
Architecture for scalable BPM solutions
Introduction
The role and shortcomings of SOA
Integrating legacy applications with the BPMS
Building high-performance BPM solutions
The role of a business rules management system in your architecture
Architecture to support event-driven business processes to reduce latency in business processes and the company as a whole
Features best practices and resources for designing and deploying contact management solutions. If you like this deck and want to see a live event, go to www.quilogy.com/events.
Innovating the Real-Time Business with SAP BusinessObjects BI Solutions and S...SAP Analytics
http://spr.ly/SBOUC_VP - The integration of SAP BusinessObjects BI solutions and SAP HANA in-memory computing was made in heaven to deliver a perfect match. It enables detailed insights into the business performance of your organization in real-or right-time. This highly differentiated combination enables looking for answers at the speed of thought with no limit to the volume of data you can tame. Whether you're looking for self-service exploration and discovery capabilities across mountains of data or looking at taking more traditional business intelligence functionality such as reporting, dashboarding, and analysis on steroid, there is a unique compelling value for you in this end-to-end solution.
Presenters: Dan Kearnan and Thierry Audas, SAP
Licenciado em Engenharia Física e Doutorado em Física Tecnológica pela Universidade de Coimbra. É cofundador, presidente e CEO da ISA – Intelligent Sensing Anywhere, S.A., empresa de base tecnológica pioneira e líder mundial em telemetria e gestão remota aplicada aos mercados do Oil & Gas, Energia, Ambiente e Saúde. É Professor Convidado da Universidade de Coimbra na área do Empreendedorismo e Inovação Tecnológica, tendo anteriormente sido responsável pela regência de disciplinas nas áreas da Física, Eletrónica, Instrumentação e Processamento Digital de Sinal em tempo real. Foi investigador na Faculdade de Ciências e Tecnologia da Universidade de Coimbra e perito avaliador da Agência de Inovação, do IAPMEI, da Academia i-Techpartner e da Comissão Europeia na área dos real time embedded systems e da eficiência energética.
With the introduction of SAP HANA, what
was once just a possibility now becomes a
reality. This next generation of SAP’s
in-memory technology provides a
multipurpose, in-memory appliance, giving
organizations the power to gain instant
insight into business operations while
enabling them to react quickly to changing
business conditions. SAP HANA lets
business users immediately access, model
and analyze all of their transactional and
analytical data in real-time – from virtually
any data source – and in a single
environment, without affecting existing
applications or systems.
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
Database Architechs is a database-focused consulting company for 17 years bringing you the most skilled and experienced data and database experts with a wide variety of service offering covering all database and data related aspects.
Make Your Business More Flexible with Scalable Business Process Management So...Perficient, Inc.
Architecture for scalable BPM solutions
Introduction
The role and shortcomings of SOA
Integrating legacy applications with the BPMS
Building high-performance BPM solutions
The role of a business rules management system in your architecture
Architecture to support event-driven business processes to reduce latency in business processes and the company as a whole
Features best practices and resources for designing and deploying contact management solutions. If you like this deck and want to see a live event, go to www.quilogy.com/events.
Innovating the Real-Time Business with SAP BusinessObjects BI Solutions and S...SAP Analytics
http://spr.ly/SBOUC_VP - The integration of SAP BusinessObjects BI solutions and SAP HANA in-memory computing was made in heaven to deliver a perfect match. It enables detailed insights into the business performance of your organization in real-or right-time. This highly differentiated combination enables looking for answers at the speed of thought with no limit to the volume of data you can tame. Whether you're looking for self-service exploration and discovery capabilities across mountains of data or looking at taking more traditional business intelligence functionality such as reporting, dashboarding, and analysis on steroid, there is a unique compelling value for you in this end-to-end solution.
Presenters: Dan Kearnan and Thierry Audas, SAP
Licenciado em Engenharia Física e Doutorado em Física Tecnológica pela Universidade de Coimbra. É cofundador, presidente e CEO da ISA – Intelligent Sensing Anywhere, S.A., empresa de base tecnológica pioneira e líder mundial em telemetria e gestão remota aplicada aos mercados do Oil & Gas, Energia, Ambiente e Saúde. É Professor Convidado da Universidade de Coimbra na área do Empreendedorismo e Inovação Tecnológica, tendo anteriormente sido responsável pela regência de disciplinas nas áreas da Física, Eletrónica, Instrumentação e Processamento Digital de Sinal em tempo real. Foi investigador na Faculdade de Ciências e Tecnologia da Universidade de Coimbra e perito avaliador da Agência de Inovação, do IAPMEI, da Academia i-Techpartner e da Comissão Europeia na área dos real time embedded systems e da eficiência energética.
Razorfish 2014 Tech Summit - GVP, Social Media, at Razorfish Chris BowlerRazorfish
Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time.
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
10+ Deploys Per Day: Dev and Ops Cooperation at FlickrJohn Allspaw
Communications and cooperation between development and operations isn't optional, it's mandatory. Flickr takes the idea of "release early, release often" to an extreme - on a normal day there are 10 full deployments of the site to our servers. This session discusses why this rate of change works so well, and the culture and technology needed to make it possible.
Karya develops mobile application services that fits the unique needs of your business. Our Mobile Application Services helps the users to better utilize the power of Mobile Technology.
Information Management: Answering Today’s Enterprise ChallengeBob Rhubart
As presented by George Lumpkin at OTN Architect Day, Redwood Shores, CA, 7/22/09.
Find an OTN Architect Day event near you: http://www.oracle.com/technology/architect/archday.html
Interact with Architect Day presenters and participants on Oracle Mix: https://mix.oracle.com/groups/15511
We are SAP hana software providers, ecommerce services, gst billing software, Best ERP Software Solution in Chennai,
ERP in Chennai, ERP Providers in Chennai, ERP Software Development Companies in Chennai, ERP Software
Our service expands from SAP Implementation to website development, Android applications, Ecommerce, Data centre, pos billing software, IT infrastructure management,
Ip surveillance camera installation & maintenance, UX design, HR Payroll software and Vendor management applications.
Further more expanding. We follow agile methodologies for every project we deliver.
IBM Cognos - IBM informations-integration för IBM Cognos användareIBM Sverige
Hur kan användare av IBM Cognos analys- och rapporteringsfunktioner känna 100% tillförsikt till den information de analyserar? De måste kunna se och få förklaringar till vad informationen betyder, var den kommer ifrån och vilken status den har. Lösningen på denna typ av krav, och fler därtill, är IBM InfoSphere Information Server, som är marknadens mest kompletta plattform för informationsintegration. Denna presentation hölls på IBM Cognos Performance 2010 av Mikael Sjöstedt, InfoSphere Specialist, IBM
Modern apps and services are leveraging data to change the way we engage with users in a more personalized way. Skyla Loomis talks big data, analytics, NoSQL, SQL and how IBM Cloud is open for data.
Learn more by visiting our Bluemix Hybrid page: http://ibm.co/1PKN23h
Similar to The Evolution of Platforms - Drew Kurth and Matt Comstock (20)
Shane shares how in the Internet of Everything (IoE), devices, systems and services connect in simple, transparent ways and interact seamlessly among devices across brands and sectors. He will discuss AllJoyn™, the open source project which was initially developed by Qualcomm Innovation Center, Inc. and is now hosted by the AllSeen Alliance, a nonprofit consortium including some of the world’s leading, consumer electronics manufacturers, home appliances manufacturers.
Razorfish 2014 Tech Summit - Director, Social Technologies at Razorfish Rafi ...Razorfish
Building for Social in a Post-API World. The social app as we knew it is dying. Moving forward, it's about data driven experiences in real time with smart publishing, smart content, and rapid responses. We’ll look at the Razorfish #usemeleaveme bikes, as an example of next generation social experiences in the world of the Internet of Things.
Razorfish 2014 Tech Summit - Senior Principal Scientist at Adobe Roy Fielding Razorfish
Roy Fielding, one of the principal authors of the HTTP specification and
Senior Principal Scientist at Adobe, discusses the future and past of managing content and services in this new era of devices and experiences.
Razorfish Scrum for Teams and Organizations Software Architect Conference 2013Razorfish
Razorfish Scrum for Teams and Organizations Software Architect Conference 2013. If you’ve ever worked on a software project, this question should sound familiar. You’ve spent time rewriting schedules, cutting features and explaining The Mythical; Man-Month, the widely cited 1975 software bible. Its central principle is the slightly counterintuitive idea that adding manpower to a software project slows delivery. This may make you wonder what will speed up projects. Consider examining your tools and processes to see if there’s a faster way of getting things done. In this talk I will propose a cross-disciplinary process of applying scrum on your projects.
Rahul Roy Chowdhury, Product Manager at Google, provides a keynote address at the 2011 Razorfish Technology Summit. He discusses the proliferation of apps and the future of the web.
Open Digital Services - Basel Salloum & Salim HemdaniRazorfish
Razorfish Group VPs Basel Salloum and Salim Hemdani deliver this presentation on Open APIs, and how they can transform your business, at the 2011 Razorfish Technology Summit.
Norm Driskell, Director of Service Operations for Razorfish in the UK delivers this presentation on a unique marketing platform for one of the world's largest marketers during the Fifth Annual Razorfish Technology Summit in Atlanta on 4.1.11.
Apps Everywhere - Mike Scafidi and Paul GelbRazorfish
Mike Scafidi, Technology Director and Paul Gelb, National Mobile Lead, take us to 2014 to show us the evolution of apps and how they integrate into our daily lives at the Fifth Annual Razorfish Technology Summit in Atlanta (4.1.11).
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. Drew Kurth, CEO Razorfish Platforms
Matt Comstock, VP Business Intelligence
4. Changing approach to enterprise platforms
SAAS
Deployment Approach
Digital
Marketing
CRM
Commerce
ERP
On
Financials HRMS
Premise
Speed of Innovation adoption
5. Some Context – ERP and ASP
Late 1990s just 15 years ago!
ERP Systems
– Complex Implementations
– Longer release cycles
– Controlled staff with best practices
built-in
ASPs
– Took on Hosting and Maintenance
– Didn’t achieve durable cost-savings
– Struggled against internet
bandwidth growing pains
6. Data Management
• 1990’s
– OLTP Systems kept only current records and
minimal history
– Analytics systems kept only conformed /
cleaned / digested data (ETL)
– Unstructured data locked away in
operational silos
– Archives offline on tape machines
– Answering new questions required system
redesigns
7. Platform deployment shift
ASP SAAS
Hosted Existing Applications Apps native to internet
Perpetual License Pay-as-you-go
Single instance Multi-tenant
8. Changing approach to enterprise platforms
SAAS
Deployment Approach
Digital
Marketing
CRM
Commerce
ERP
On
Financials HRMS
Premise
Speed of Innovation adoption
10. Platform growth not slowing down
“In 2000, running a basic Internet
application was approximately Hosting, Storage,
$150,000 a month today its about Hardware and
$1,500 a month (in AWS)” Processing Costs
- Marc Andreessen
11. The Industrial Revolution of Data
• Processing Speed
– 1993 - it takes 10 years to decode the
human genome
– 2003 - it can now be achieved in one
week
• Data Volume
– 2012 - 90% of the data in the world
today has been created in the last two
years alone.
12. Data Management
2006
2012 and Beyond Hadoop at Yahoo!
– The 3 Vs – volume, velocity, variety 40K+ Servers
– Keep data longer 170PB Storage
– Get data out of silos 5M+ Monthly Jobs
– Enable analytics experimentation 1000+ Active Users
– Drive the creation of new products /
services quickly
– Outcome justifies new infrastructure
14. What we have learned
Speed
Frequent feature releases guided by robust roadmap
15. What we have learned
Open
• Service Oriented Architecture
(SOA)
• Consider open standards like
Apache Sling, Apache Felix
(OSGI), JCR, XML/REST, etc
• Constantly analyze and
monitor
Build for integration
16. What we have learned
Secure
User data and content privacy, storage and transmission security. Security gets
baked in, processes handle compliance
17. What we have learned
Scale
Global availability and performance offer flexibility and cost control
benefits
19. Digital Marketing has some unique needs
• Constant changing consumer behavior
• Speed of innovation adoption is critical
• Integrated data increasingly driving
more decision-making across marketing
• Ideation can’t be automated, it must be
enabled
• Data, data everywhere, not an insight in
sight
20. Data can create competitive advantage
Clients and agencies with a data-driven marketing engine that can informs when
to change and provide the levers to rapidly implement that change will win
21. Our Digital Marketing Platform
• Meet Fluent TM
–Purpose built for digital marketing, by marketers
–Integrates core components of robust digital marketing
–Leverages years of marketing technology software
development experience
–Hosted, managed service offered via SAAS
22. TM
Fluent
A digital marketing
technology platform.
It provides marketers and
agencies with a single,
integrated software
application to target,
distribute, and manage
multi-channel digital
campaigns and experiences.
23. Marketing Central™
Offering Details
» Robust Security + User Management
» Personalized Dashboards
» Workspaces
» Team Collaboration
Benefits
» Planning and optimization of marketing
strategies and executions
» Collaboration and re-use
» Governance, operational compliance
and control
24. Fluent Targeting™
Advanced Segmentation
Offering Details
» Data warehouse, variety of digital and
offline media sources
» Create and manage segments
» Create targeting rules, (cross-channel)
» Scenario modeling
Cross Channel Targeting
Benefits
» Holistic personalization across digital
channels
» More efficient and effective media
Ad Server &
spend Ad Exchange Web & Mobile Email
» Integrated insights to inform planning
Call Center Social Media
25. Fluent Insights™
Offering Details
» Data-Visualization across all channels
» Ability to easily integrate custom data
» Robust data management and
workflows
Benefits
» Holistic view of marketing performance
» Holistic view of audiences performance
and preferences
» Integrated insights to inform planning
and drive innovation
25
26. Flexible Big Data Architecture
400+ AWS Servers 400 Billion impressions processed in 2011
1 Petabyte in storage 90 days of media data process in 4 hours
Process 5.5 Terabytes daily
Targeting
Segmentation
Definition
Advanced Analytics
Digital Media (Attribution,
MMM, Stacking
Site Behavior
SQL-MapReduce Effect)
Social Offline
AWS EMR & Hadoop
Target and &
Optimization
Media
Capture
Client
Custom Analyze Reporting
Touch Data Report
Points DW Partition
Central System
of Record Client Side Data
ETL Platform DW Partition Custom Client Integration
Data Steward OLAP
Portal
26
27. Fluent Experience Publishing™
• Features
» Code + component library
» Rapid deployment scripts
» Consolidated CMS + DAM
» Content publishing across
devices
» Content distribution to 3rd
party platforms
» Open architecture enables
integration
» Compliance, performance,
and security monitoring
• Benefits
» Increase speed to market
» Scale for innovation
» Ensure brand consistency
» Control costs and risk
27
28. Your Takeaways
Time is right for an integrated approach to digital marketing
technologies
Digital Marketing has specific needs we can address:
Speed: fast adoption of innovation
Bring big data to enable decision-making
Scalability with cost controls
Flexibility to enable ideation
ERP SystemsComplex ImplementationsLonger release cyclesLarge internal IT infrastructure Controlled staff with best practices built-inASPTook on Hosting and MaintenanceHigh cost of adding to or maintaining custom versions of commercial softwareDidn’t achieve durable cost-savings through consolidation and multi-tenancyStruggled against internet bandwidth growing pains
* Hard to get to the data* Very guarded * You only get structured access to the dataIn recent years Oracle, IBM, Microsoft and SAP between them have spent more than $15 billion on buying software firms specialising in data management and analyticsThis industry is estimated to be worth more than $100 billion and growing at almost 10% a year, roughly twice as fast as the software business as a whole.“Every day I wake up and ask, ‘how can I flow data better, manage data better, analyse data better?” says Rollin Ford, the CIO of Wal-Mart.80-90% of data produced today is unstructuredGrowing cost of data systems as percentage of IT spend3Vs - Volume, velocity, variety
Salesforce.com, founded 1999Pioneered SAASApps built for Internet Pay for usageMoved from long release and install cycles to rapid frequent releasesSinge code based/multi-tenancy Cloud infrastructurePierced the wall of the enterprise for scaling numbers of users
Such astronomical amounts of information can be found closer to Earth too. Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times1990 –Big data is more than simply a matter of size; it is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach – ibmThe amount of digital information increases tenfold every five years Challenges - ensuring data security and protecting privacy is becoming harder as the information multiplies and is shared ever more widely around the world.Chief information officers (CIOs) have become somewhat more prominent in the executive suite, and a new kind of professional has emerged, the data scientist, who combines the skills of software programmer, statistician and storyteller/artist to extract the nuggets of gold hidden under mountains of data. Hal Varian, Google’s chief economist, predicts that the job of statistician will become the “sexiest” around. Data, he explains, are widely available; what is scarce is the ability to extract wisdom from them.Source: McKinsey & Company report. Big data: The next frontier for innovation, competition, and productivity. May 2011.
Open accessLots of dataVariousThe 3 Vs – volume, velocity, varietyKeep data longerGet data out of silosEnable analytics experimentationDrive the creation of new products / services quicklyOutcome justifies new infrastructureThe 3 Vs of Big Datavolume, velocity, varietyKeep raw data for a long timeProduce a new analytics view on-demand (ELT)Copy the data, get it out of silosAnalytics experimentation lower incremental costCreate new products / services quicklyOutcome justifies new infrastructure
These benefits are affordable for everyone
Top performing companies are applying cutting edge big data techniques across all stages and channels of interaction with their customers.There’s already a gap between those companies and their competitors, who don’t have the capability or inclination to utilize these techniques.
Open Services ArchitectureConstantly evolvingSecureScalable Hosted, Managed service offered via SAAS
Offering DetailsHosted cloud infrastructure leveraging over 1Petabyte of data across digital (paid, owned, earned) and offline mediaAccess and integration with media toolsDynamic segmentation and targetingSegmentation and targeting management toolsScenario modelingBenefits360° personalization across digital channelsMore efficient and effective media spendIntegrated insights to inform planningAbility to monetize owned data