Razorfish Group VPs Basel Salloum and Salim Hemdani deliver this presentation on Open APIs, and how they can transform your business, at the 2011 Razorfish Technology Summit.

3. Open Digital ServicesSM Accelerating innovation through odsSM SalimHemdani and Basel Salloum

5. “Innovation distinguishes between a leader and a follower.” - Steve Jobs

8. Just creating something new doesn’t always survive and thrive. Innovation needs to be continuous!

9. Product / Business Cycle Re-Inventing Business How quickly is the landscape changing? GROWTH Concept Creation Concept Development Market Development Business Optimization Harvesting TIME

12. May 24th 2007 FacebookUnveils Platform for Developers of Social Applications

13. I was tweeting on my iPhone… 2007 iPhone Launch 2010 Official Twitter App for iPhone

14. In the fast changing digital world you need more than just your staff to innovate for you!

15. Rob McEwen Goldcorp Challenge

16. Leverage the power of community. It is the best way to sustain your competitive advantage!

17. Open Digital ServicesSM (ODS)

20. Open APIs – A Snapshot There has been a drastic increase in the number of brands opening their APIs Source: Programmableweb.com

21. Open APIs – the Breakdown Based on 3000 Open API platforms * Selected top 15 categories In 2006 there were 352 open APIs. In 2011 there are over 3000 open APIs… and growing From 2009 to 2010 the number of Open API’s almost doubled * Source: Programmableweb.com

22. The Open APIs Movement New businesses are being conceived out of the Open APIs movement NATIVE DATA OPEN API INNOVATION NEW BRAND

23. Trends Open APIs are becoming a primary platform – your website is just an extension of that Traditional and large brands in certain industries such as financial services and healthcare are starting to embrace Open APIs Major shift in data formats and protocols, such as SOAP vs. REST – no clear winner yet

24. Ok, we’ve been hearing about Open APIs for years, but where is it all going?

25. There has been a proliferation of application platforms and devices

26. Data and transactions are growing and growing and growing…. The cloud is bigger than it’s ever been.

27. Open APIs are connecting all the dots. End result: Data and transactions are everywhere at anytime.

28. Innovation through THE Community Why should I open my data and systems? Extend your innovation boundaries to external consumers, which will create a decentralized innovation engine Innovation through internal developers Developer, partner, vendor, supplier, publisher, advertiser, etc. Internal developers Proprietary APIs Open APIs Data, transactions, functionality Data, transactions, functionality

29. Why should I open my data and systems? Introduce new sales channels and drive revenue Increase brand equity and perception Regain business focus on core competency Revenue Model Open API Cost Savings Brand Equity Brand Goals

31. 20 Billion API calls / month (January 2011)

32. 5 Billion API calls / day (October 2010)

33. 3 Billion API calls / day, 75% of all traffic (April 2010)

34. 8 Billion API calls / month (March 2009)

35. 3 Billion API calls / month (March 2009)

37. Predictions For most brands, Open Digital ServicesSM platforms will become a core element of their digital strategy – a must-have offering Traditional brands in certain industries such as financial services and healthcare will continue to embrace Open APIs, but at a much faster pace More product and service providers will emerge as specialists in Open APIs Your website will not matter as much as your APIs

38. If you're still contemplating whether to build it or not, your competitors already started building it.

39. Case Study Best Buy

40. BBYOpen BBYOpen APIs… Products API Bestbuy.com product information Stores API BBHY Store information including location Commerce API Enables BBY transactions via any web enabled device Offers API Access to BBY offers and deals And More… Take what we know and what we sell… To customers wherever they have a technology need

41. 250 Million API Calls per Month

42. Interesting Key Insights Best Buy Open API initiative was kicked-off by IT team, not by Marketing 3 years later Best Buy Open is one of the top priorities for Marketing department

43. Thank You SalimHemdani and Basel Salloum