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Ektron CMS Developers Meetup San Francisco
This document summarizes a presentation by Salim Hemdani from Razorfish about the company. Razorfish is a digital agency that is part of the Publicis network. It has over 2,000 employees worldwide and creates digital experiences that build business for world-class clients. Hemdani discusses how the pace of change in technology is rapid, with new interfaces, enablers and rising expectations, and how marketing and IT departments sometimes have differing priorities. Engineers need to think about both the art and science of platforms to enable experiences while also thinking ahead rather than just the present.
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Ektron CMS Developers Meetup San Francisco
- 1. Ektron - SFDeveloper Meetup Salim Hemdani Salim.Hemdani@razorfish.com @shemdani
- 2. Hello Salim Hemdani Razorfish @shemdani FB:/shemdani Blog: www.askdude.com
- 3.
- 4. Publicis Network Advertising Brands 4
- 5. CREATIVE TECHNOLOGY 5
- 6. Marketing + ComplexExperiences + Technology •DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE FORRESTER WAVE: DIGITAL MARKETING FORRESTER WAVE: DIGITAL TRANSACTION
- 7. Razorfish creates experiencesthat build business
- 8.
- 9. Integrated, Holistic Approach AWARENESS EXPERIENTIAL COMMUNITY Display Web Support Direct Mobile Networks ATTRACT ENGAGE CONVERT RETAIN Retail Platforms eCRM Search Events Forums COMMERCE TRAFFIC LOYALTY Consumer Research & Strategy Site Conversion Flow + Analytics CRM & Loyalty Programs Brand Definition & KPIs & ROI evaluation Testing + Optimization Social Networks & Private Reinvigoration Optimization Transaction Performance Forums 9 Design, UX + Dev Measurement & Analytics Support Platforms
- 10. Facts • Full-service agencywith digital/technology at the core • One of the largest interactive marketing & technology companies • 2,000+ employees worldwide • 8 US offices: Atlanta, Austin, Chicago, New York, Philadelphia, Portland, San Francisco, Seattle • 6 International hubs: Frankfurt, Hong Kong, London, Sao Paulo, Shanghai, Sydney
- 11.
- 12. Pace of Change •The Singularity is Near
- 13. Internet Backbone isGrowing & Computing Power is Growing
- 14. Our Brains areProcessing Faster
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- 16.
- 17. There has beena proliferation of application platforms and devices
- 18. CHANGE – OnlyConstant Interfaces Enablers Expectations
- 19. Marketing and IT– TUG of WAR
- 20. Product / BusinessCycle GROWTH Re-Inventing Business How quickly the landscape is changing? Concept Concept Market Business Creation Development Development Optimization Harvesting TIME
- 21. The need ismore than ever
- 22. 3 RULES FORENGINEERS
- 23.
- 24. Platform needs toknow ART + Science
- 25. Think Ahead notJust NOW!
- 26. Salim Hemdani Group VicePresident, Razorfish @shemdani FB:/shemdani Blog: www.askdude.com
Editor's Notes
- #5 We are the digital innovators of the PublicisGroupe, the third largest communications agency in the world
- #8 This is our mantraCreate – bring new solutionsExperiences – we don’t just build brand perception, we create brand reality; experiences that cause actionBusiness – focused solely on our client’s success
- #9 Trusted digital partner to some of the largest and most valuable brands in the world
- #10 We believe that every stage of the marketing process is interconnected and that marketing strategy requires an integrated, holistic approachSo we have invested heavily to build these service offeringsThough most clients focus on narrow engagements, they benefit by having talent that knows how to work across the entire funnel
- #13 Ray Kurzweil from MIT has pulled together an amazing set of equations showing that the pace of change is moving at a pace never seen before in the history of manThese stats are important to help us recognize the pace of change is changing.Why is that important? Because we need to keep pace with the change and accept that things happen faster.People adopt technologies fasterCloud technologies enable us to build applications fasterMost importantly we learn faster
- #14 The internet backbone is growing quicklyMore and more interactions are happening at a logarithmic pace i.e. faster than just linear or what we would expectIt’s not going down, even after the bubble burst
- #15 I liked this graph because it goes the other way, but seriously, what’s interesting about is that we ARE processing faster.Our brains are reconstructing images faster, which may indicate we are processing information fasterMaybe the flicker on LCD’s really isn’t such a bad thing. That doesn’t mean I am ready to give up my Kindle, but it’s definitely an interesting statistic to consider.
- #21 Product lifecycle in business sense… Decline phase can only be eliminated or delayed by re-inventing.. The time span depends on landscape… Combustion Engine in our cars has the time span that is really long but Yahoo, Groupon, Facebook or any company that does anything digital suffer from rapid changes.Technological ChangesUser expectation changesGlobalization (Internet and Access)
- #24 Engineering enables experiences it does not dictate it.
- #25 Technologically Strong but at the same time experientially inviting. Focus on interfaces and experience design.
- #26 Look into the future of any activity you do. Don’t follow BRD and Function specs. Be agile, be nimble and be ready to embrace the new world!