No BS Social Media Marketing, Revisited

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The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through. Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.

Social Media Business News & Politics

No Bullshit Social Media Revisited
We’ll begin shortly…

Who’s presenting?

Jason Falls

Jim Tobin
Founder, President
Ignite Social Media
@jtobin

Founder, Social Media Explorer
VP, Digital Strategy, CafePress.com
@JasonFalls

#nobssocial

Details
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Jim & Jason will lead Q&A at the end of the call.
Tag your tweets with #nobssocial.
We’re recording the show.
We’ll send an email follow up with the deck and
recording.

#nobssocial

Agenda:
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Old BS
No BS @ CafePress
New BS
Q&A

You’ve got to be human.
You’ve got to engage.
You must join the conversation.

7 Social Media Business Drivers
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Enhance Branding & Awareness
Protect Your Reputation
Enhance Public Relations
Build Community
Enhance Customer Service
Facilitate Research & Development
Drive Sales & Leads
#nobssocial

Facebook’s Next Ad Delivery Mechanism?

Tweet your thoughts, experience, etc. Tag your tweet with #nobssocial.

#nobssocial

Speaking of Ads on Facebook…

Image: medigitsocial.blogspot.com

#nobssocial

Will Lo-fi Social Video Eat the World?

#nobssocial

Does Path Have A Path Forward?

#nobssocial

MySpace Renaissance or Just Hipsters Dancing?

#nobssocial

Google : YouTube :: Yahoo : Tumblr?

#nobssocial

Could Foursquare Really Die?

#nobssocial

Reddit: Gold Mine? Death Trap?

#nobssocial

This Webcast: BS? Not BS?
• Did we miss anything?
• Tag your tweets, questions with #nobssocial.
• Thank you for attending!

#nobssocial

2cents is a platform that allows users to quickly create questions and view responses to get answers to their questions easily. It provides use cases of how different types of users like a soccer mom, actor, and restaurant could use the platform to get feedback. The business model involves promoted questions that can generate revenue. It has the potential to disrupt existing ways of getting answers by being faster, easier to use, and more visual. The company is currently developing prototypes, formulating plans, and looking to release a beta version and raise funding.

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