Marketing to Teens & Millennials: The shape of digital success Siegel+Gale
This document discusses marketing strategies for teens and millennials. It provides statistics about millennials' technology usage and priorities. Millennials are described as confident, connected, open to change, and technologically advanced. They like to share opinions and interact with businesses online. The document also notes some differences between Western and Middle Eastern millennials, such as Middle Eastern millennials being more religious. Examples are then given of companies developing products for millennials, including a social network for the Middle East and ways Sony targeted millennials with its PlayStation Network.
Social media, Social Awareness- Definition
How to develop social awareness,why social awareness through social media,Role of social media in social awareness,
EndAcidSale, SeedTheRise,RedRampProject-Campaign
Completing the Circle: Bringing Peace Fellow Alumni and Rotary Clubs Together...Rotary International
Are you a Rotarian, Peace Fellow, or RWPF alumnus with a desire to work on a project that promotes peace? Learn how to successfully apply for a Rotary global grant in peace and conflict resolution.
“The powerful links between education and peacebuilding” examined innovative approaches to peacebuilding through different ages and stages of child development with a focus on the most vulnerable children. The presenters guided participants through current work with youth using case studies, activities and facilitated discussion.
This document discusses how promotion strategies can improve integrated marketing communications efforts in the music industry. It outlines that radio is still the top source for music discovery. It also discusses using various promotional techniques like content marketing, social media, and storytelling to create awareness, build advocates, and differentiate artists. Content should sell the experience for fans. Promotion works best when integrating the consumer voice, such as through user-generated content campaigns. An effective promotional strategy communicates meaning from the inside out through various touchpoints to connect with audiences.
This document discusses various topics related to media production, practices, and professions. It addresses questions about the structure and economics of media industries, how media companies make decisions, and common myths and challenges in the field. The document also examines international divisions of labor and different logics that guide media management approaches.
My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.
Marketing to Teens & Millennials: The shape of digital success Siegel+Gale
This document discusses marketing strategies for teens and millennials. It provides statistics about millennials' technology usage and priorities. Millennials are described as confident, connected, open to change, and technologically advanced. They like to share opinions and interact with businesses online. The document also notes some differences between Western and Middle Eastern millennials, such as Middle Eastern millennials being more religious. Examples are then given of companies developing products for millennials, including a social network for the Middle East and ways Sony targeted millennials with its PlayStation Network.
Social media, Social Awareness- Definition
How to develop social awareness,why social awareness through social media,Role of social media in social awareness,
EndAcidSale, SeedTheRise,RedRampProject-Campaign
Completing the Circle: Bringing Peace Fellow Alumni and Rotary Clubs Together...Rotary International
Are you a Rotarian, Peace Fellow, or RWPF alumnus with a desire to work on a project that promotes peace? Learn how to successfully apply for a Rotary global grant in peace and conflict resolution.
“The powerful links between education and peacebuilding” examined innovative approaches to peacebuilding through different ages and stages of child development with a focus on the most vulnerable children. The presenters guided participants through current work with youth using case studies, activities and facilitated discussion.
This document discusses how promotion strategies can improve integrated marketing communications efforts in the music industry. It outlines that radio is still the top source for music discovery. It also discusses using various promotional techniques like content marketing, social media, and storytelling to create awareness, build advocates, and differentiate artists. Content should sell the experience for fans. Promotion works best when integrating the consumer voice, such as through user-generated content campaigns. An effective promotional strategy communicates meaning from the inside out through various touchpoints to connect with audiences.
This document discusses various topics related to media production, practices, and professions. It addresses questions about the structure and economics of media industries, how media companies make decisions, and common myths and challenges in the field. The document also examines international divisions of labor and different logics that guide media management approaches.
My thoughts on social media that I presented at the University of Illinois Brand U Conference - the third annual university-wide seminar for marketing and public relations professional across the system.
EHS 4D: Social Media Seminar: NOV 2010EHS 4D Group
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
This document provides information about marketing to millennials (Gen Y), born between 1981-1997. It discusses millennials' population size, spending power, values around meaningful work and collaboration. It also examines millennials' media consumption habits, preference for social media and video content. The document analyzes characteristics of Thai millennials and provides examples of successful marketing campaigns targeting millennials, including Coca-Cola's "Share a Coke" campaign and Chipotle's web series on wholesome food.
This document discusses Millennials and Gen Z. It provides information about their ages, characteristics, behaviors, and motivations. For Millennials, it discusses that they are the largest generation born in the 20th century and will make up 75% of the workforce by 2025. They are tech-savvy, ambitious, family-oriented, and like constant feedback. For Gen Z, it notes they are the most racially diverse generation and focused on their financial future and brand ethics. Both generations are heavily influenced by social media and value personalized experiences. The document provides examples of brands that have successfully targeted each group's values and motivations.
Millennial: the up & coming consumer powerhouse in property marketPacharee Pantoomano
This document discusses millennials (born 1981-1997) as the largest generation and upcoming consumer powerhouse. Some key points:
- Millennials spend significant time online and value experiences, collaboration, and corporate social responsibility. They will be a $1.4 trillion market by 2020 as they reach life milestones.
- In Thailand, millennials spend 8 hours daily online and value influencer recommendations. They prioritize new experiences and company values over material goods.
- To attract millennial buyers, businesses should create video and social media content showcasing their mission and CSR efforts. Personalized experiences and trusted influencer endorsements also motivate millennial purchases.
- Agents should build trust, credibility
This document discusses marketing strategies for targeting different generations of consumers. It outlines the key characteristics of Baby Boomers, Generation X, Generation Y, and Generation Z. Brands must understand the unique behaviors and preferences of each generation in order to build loyalty. While brand loyalty is difficult to maintain given changing consumer attitudes, opportunities exist for brands that focus on innovation, customization, and using technology like social media to enhance the customer experience. Successful multigenerational marketing allows brands to appeal to multiple age groups.
Recruiting, Retaining and Engaging the Next Generation College StudentAerial Ellis
A revealing look at the intergenerational approach to higher education and what institutions must do to understand, recruit and engage millennial employees and generation Z students.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing, advertising, social media, and web services. He writes for Marketing Magazine and has experience working with large consumer brands such as Lion Nathan and Heineken. Dell's presentation discusses the importance of social media and earning attention organically by creating valuable content. He notes that people are more likely to interact on social media for discounts and promotions. Dell also emphasizes measuring the results of social marketing efforts and providing constant, relevant communications across multiple social channels. He suggests that video content can be an effective way to engage audiences if done creatively and instructionally.
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
Volunteers are a powerful force for good in the world, giving their time, energy, and skills to those who need them most. Guiding these individuals can be as challenging as it is exciting, as the volunteer process is continually evolving. This breakout session explores the changing nature of volunteering and the ways that Rotary and other service organizations are responding to these developments.
This document discusses different generations currently in the workforce, focusing on Millennials and the upcoming Generation Z. Millennials, born between 1981-1996, are now the largest generation of workers in the US. They are more educated, racially diverse, and metropolitan than previous generations. While stereotyped as narcissistic, Millennials prefer work-life balance, recognition, collaboration, and career advancement opportunities. Generation Z, born after 1996, is the most diverse generation and will surpass Millennials in size. They are immersed in social media and technology and have short attention spans. To connect with these generations, organizations should communicate across multiple platforms, embrace diversity, and inspire through social causes and collaboration.
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
The document discusses the use of new media tools by HIV/AIDS organizations. It finds that Facebook is the most commonly used tool, used by 96% of organizations surveyed. It also discusses several presentations given at a conference on using new media for HIV/AIDS work, including engaging youth through a social marketing campaign using text messaging and social media, and using blogs and social media to tell personal stories about living with HIV. The document calls on the HIV community to recognize the importance of new media in connecting people and advancing efforts to achieve an AIDS-free generation.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Millennials, born between 1981-1997, are an important generation for disability advocacy organizations to engage with. They are the most educated generation and have grown up with more opportunities for self-advocacy than previous generations. As parents, Millennial parents of children with disabilities may differ from previous generations in being more involved in online communities. Millennials are motivated to get involved with causes they care about through activities like clicktivism and social media engagement. Disability advocacy organizations should focus on causes Millennials care about and provide virtual engagement opportunities to attract their involvement.
Leveraging Digital Marketing Campaigns for Prospective College StudentsRoar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
This document discusses Millennials in Thailand and what motivates them to buy products and services. Some key points:
- Millennials make up 32% of Thailand's population and spend an average of 8 hours online per day, ranking among the top countries for internet and social media usage.
- They are motivated to buy from brands that share their values around sustainability and social causes. Video content and personalized shopping experiences also influence their purchasing decisions.
- Successful marketing examples that appeal to Millennials include Coca-Cola's "Share a Coke" campaign and Sephora's mobile contour make-up tutorials, which create shareable experiences and personalized services.
This document discusses strategies for marketing to Hispanic youth in the US. It notes that Hispanic youth represent 20% of the US teen population and have $25 billion in annual purchasing power. Many are US-born and connected digitally. Effective strategies include using social media, targeting multiple platforms like TV and online, and testing emerging media. Case studies show leveraging their interests in social networking, music and their preferred devices. A new approach is needed that considers their language preferences, digital habits and unique insights.
Ask Me Anything: Social Media Community Management and Content ProductionIgnite Social Media
Learn How to Enhance Your Social Media Community
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities.
In an effort to help brand marketers gear up for next year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
While the live event is over, we hope you enjoy the on-demand recording, hosted by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production.
Learn more about Ignite Social Media and www.ignitesocialmedia.com
Enhance Your 2021 Social Media Strategy
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.
In an effort to help brand marketers gear up for the new year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
Our first event focused specifically on 2021 social media planning and budgets. This session was hosted by SVP Lisa Braziel and Director of Strategy Vanessa Williams and is now available on-demand for you to watch at your leisure: https://youtu.be/w7lYSJEBCQM
Learn more about Ignite Social Media at www.ignitesocialmedia.com
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EHS 4D: Social Media Seminar: NOV 2010EHS 4D Group
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
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This document provides information about marketing to millennials (Gen Y), born between 1981-1997. It discusses millennials' population size, spending power, values around meaningful work and collaboration. It also examines millennials' media consumption habits, preference for social media and video content. The document analyzes characteristics of Thai millennials and provides examples of successful marketing campaigns targeting millennials, including Coca-Cola's "Share a Coke" campaign and Chipotle's web series on wholesome food.
This document discusses Millennials and Gen Z. It provides information about their ages, characteristics, behaviors, and motivations. For Millennials, it discusses that they are the largest generation born in the 20th century and will make up 75% of the workforce by 2025. They are tech-savvy, ambitious, family-oriented, and like constant feedback. For Gen Z, it notes they are the most racially diverse generation and focused on their financial future and brand ethics. Both generations are heavily influenced by social media and value personalized experiences. The document provides examples of brands that have successfully targeted each group's values and motivations.
Millennial: the up & coming consumer powerhouse in property marketPacharee Pantoomano
This document discusses millennials (born 1981-1997) as the largest generation and upcoming consumer powerhouse. Some key points:
- Millennials spend significant time online and value experiences, collaboration, and corporate social responsibility. They will be a $1.4 trillion market by 2020 as they reach life milestones.
- In Thailand, millennials spend 8 hours daily online and value influencer recommendations. They prioritize new experiences and company values over material goods.
- To attract millennial buyers, businesses should create video and social media content showcasing their mission and CSR efforts. Personalized experiences and trusted influencer endorsements also motivate millennial purchases.
- Agents should build trust, credibility
This document discusses marketing strategies for targeting different generations of consumers. It outlines the key characteristics of Baby Boomers, Generation X, Generation Y, and Generation Z. Brands must understand the unique behaviors and preferences of each generation in order to build loyalty. While brand loyalty is difficult to maintain given changing consumer attitudes, opportunities exist for brands that focus on innovation, customization, and using technology like social media to enhance the customer experience. Successful multigenerational marketing allows brands to appeal to multiple age groups.
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A revealing look at the intergenerational approach to higher education and what institutions must do to understand, recruit and engage millennial employees and generation Z students.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing, advertising, social media, and web services. He writes for Marketing Magazine and has experience working with large consumer brands such as Lion Nathan and Heineken. Dell's presentation discusses the importance of social media and earning attention organically by creating valuable content. He notes that people are more likely to interact on social media for discounts and promotions. Dell also emphasizes measuring the results of social marketing efforts and providing constant, relevant communications across multiple social channels. He suggests that video content can be an effective way to engage audiences if done creatively and instructionally.
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
Volunteers are a powerful force for good in the world, giving their time, energy, and skills to those who need them most. Guiding these individuals can be as challenging as it is exciting, as the volunteer process is continually evolving. This breakout session explores the changing nature of volunteering and the ways that Rotary and other service organizations are responding to these developments.
This document discusses different generations currently in the workforce, focusing on Millennials and the upcoming Generation Z. Millennials, born between 1981-1996, are now the largest generation of workers in the US. They are more educated, racially diverse, and metropolitan than previous generations. While stereotyped as narcissistic, Millennials prefer work-life balance, recognition, collaboration, and career advancement opportunities. Generation Z, born after 1996, is the most diverse generation and will surpass Millennials in size. They are immersed in social media and technology and have short attention spans. To connect with these generations, organizations should communicate across multiple platforms, embrace diversity, and inspire through social causes and collaboration.
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
The document discusses the use of new media tools by HIV/AIDS organizations. It finds that Facebook is the most commonly used tool, used by 96% of organizations surveyed. It also discusses several presentations given at a conference on using new media for HIV/AIDS work, including engaging youth through a social marketing campaign using text messaging and social media, and using blogs and social media to tell personal stories about living with HIV. The document calls on the HIV community to recognize the importance of new media in connecting people and advancing efforts to achieve an AIDS-free generation.
Social media has both positive and negative impacts. Positively, it allows enhanced learning, sharing of information like health issues, and empowering of nonprofit organizations and political movements. However, negatives include cyberbullying, over-reliance weakening real-world relationships, and manipulation through targeted advertisements. Overall, social media is a tool that can be used wisely with awareness of its dangers if overused.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Millennials, born between 1981-1997, are an important generation for disability advocacy organizations to engage with. They are the most educated generation and have grown up with more opportunities for self-advocacy than previous generations. As parents, Millennial parents of children with disabilities may differ from previous generations in being more involved in online communities. Millennials are motivated to get involved with causes they care about through activities like clicktivism and social media engagement. Disability advocacy organizations should focus on causes Millennials care about and provide virtual engagement opportunities to attract their involvement.
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This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
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- They are motivated to buy from brands that share their values around sustainability and social causes. Video content and personalized shopping experiences also influence their purchasing decisions.
- Successful marketing examples that appeal to Millennials include Coca-Cola's "Share a Coke" campaign and Sephora's mobile contour make-up tutorials, which create shareable experiences and personalized services.
This document discusses strategies for marketing to Hispanic youth in the US. It notes that Hispanic youth represent 20% of the US teen population and have $25 billion in annual purchasing power. Many are US-born and connected digitally. Effective strategies include using social media, targeting multiple platforms like TV and online, and testing emerging media. Case studies show leveraging their interests in social networking, music and their preferred devices. A new approach is needed that considers their language preferences, digital habits and unique insights.
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Learn How to Enhance Your Social Media Community
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities.
In an effort to help brand marketers gear up for next year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
While the live event is over, we hope you enjoy the on-demand recording, hosted by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production.
Learn more about Ignite Social Media and www.ignitesocialmedia.com
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This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.
In an effort to help brand marketers gear up for the new year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions.
Our first event focused specifically on 2021 social media planning and budgets. This session was hosted by SVP Lisa Braziel and Director of Strategy Vanessa Williams and is now available on-demand for you to watch at your leisure: https://youtu.be/w7lYSJEBCQM
Learn more about Ignite Social Media at www.ignitesocialmedia.com
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Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
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opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
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deductive approach to theory development and a survey research strategy. Findings reveal that work stress
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management
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
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3. Today’s Agenda
• The State of Social Media
• Who Are Millennials
• Where Are Millennials on Social
• How to Engage with & Attract Millennials to Your Brand
5. Fun Fact!
The average person scrolls the length of the Statue of Liberty on
social each day.
6. State of Social
Motivations for using social
• Stay up-to-date with news and events
• Stay in touch with friends and family
• Entertainment
• Fill spare time
7. Trends on Social
• Native Shopping
• Video & Stories
• Facebook Groups
• Messaging Apps
8. Millennial Usage on Social
• Millennials have an average of nine
social accounts
• 93% of millennials are using a second
screen while watching TV
• Social behaviors are more purpose and
entertainment-driven
10. What Classifies a Millennial
• Millennials were born between 1981 and 1996
• Around 70M millennials nationwide
• Millennials came of age during the Internet explosion
• Raised with technology
• Constant connectivity
• Millennials were between 12-27 during the 2008 election and at the height of the economic
recession
• They are passionate, seek new experiences and knowledge, achievement and growth,
understand the importance of transparency, authenticity and diversity
Growth in adoption appears to be slowing, but use is still high
Being an internet user means being a social media user; 98% of consumers have used a social media network in the past month
Native Shopping – Platforms are encouraging native shopping so users do not have to click off the platform and can have a seamless user experience…and spend more money
Video & Stories – snackable content that can be visually appealing and eye-catching
Facebook Groups – Facebook making updates so groups will be easier for brands
Messaging Apps – More platforms are creating their own (IG threads, FB whatsapp) since people aren’t communicating on the channels, platforms still want to be in the game
9 accounts – not all are active users; users dip in & out of accounts
Second screen activities include texting/chatting, social media, email, searching for products to buy
Social media is more about consumption than contribution; less about personal purposes
That makes them 23-38 years old
2008 was the 1st social heavy election
Economic recession –impacted the way they grew up
Seek constant connectivity, on-demand entertainment, communication and social media
Passionate about causes, family and brands
Talk about work advancement with seek new experience and knowledge