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What’s Trending with
Millennials on Social Media
Ignite Social Media
Our Speakers
Joanie Leider
Community Manager
Megan Nash
Community Manager
Today’s Agenda
• The State of Social Media
• Who Are Millennials
• Where Are Millennials on Social
• How to Engage with & Attract Millennials to Your Brand
The State of Social
Media
Fun Fact!
The average person scrolls the length of the Statue of Liberty on
social each day.
State of Social
Motivations for using social
• Stay up-to-date with news and events
• Stay in touch with friends and family
• Entertainment
• Fill spare time
Trends on Social
• Native Shopping
• Video & Stories
• Facebook Groups
• Messaging Apps
Millennial Usage on Social
• Millennials have an average of nine
social accounts
• 93% of millennials are using a second
screen while watching TV
• Social behaviors are more purpose and
entertainment-driven
Who Are Millennials?
What Classifies a Millennial
• Millennials were born between 1981 and 1996
• Around 70M millennials nationwide
• Millennials came of age during the Internet explosion
• Raised with technology
• Constant connectivity
• Millennials were between 12-27 during the 2008 election and at the height of the economic
recession
• They are passionate, seek new experiences and knowledge, achievement and growth,
understand the importance of transparency, authenticity and diversity
Click here to download the full webinar.

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What's Trending: Millennials and Social Media

  • 1. What’s Trending with Millennials on Social Media Ignite Social Media
  • 2. Our Speakers Joanie Leider Community Manager Megan Nash Community Manager
  • 3. Today’s Agenda • The State of Social Media • Who Are Millennials • Where Are Millennials on Social • How to Engage with & Attract Millennials to Your Brand
  • 4. The State of Social Media
  • 5. Fun Fact! The average person scrolls the length of the Statue of Liberty on social each day.
  • 6. State of Social Motivations for using social • Stay up-to-date with news and events • Stay in touch with friends and family • Entertainment • Fill spare time
  • 7. Trends on Social • Native Shopping • Video & Stories • Facebook Groups • Messaging Apps
  • 8. Millennial Usage on Social • Millennials have an average of nine social accounts • 93% of millennials are using a second screen while watching TV • Social behaviors are more purpose and entertainment-driven
  • 10. What Classifies a Millennial • Millennials were born between 1981 and 1996 • Around 70M millennials nationwide • Millennials came of age during the Internet explosion • Raised with technology • Constant connectivity • Millennials were between 12-27 during the 2008 election and at the height of the economic recession • They are passionate, seek new experiences and knowledge, achievement and growth, understand the importance of transparency, authenticity and diversity
  • 11. Click here to download the full webinar.

Editor's Notes

  1. Growth in adoption appears to be slowing, but use is still high Being an internet user means being a social media user; 98% of consumers have used a social media network in the past month
  2. Native Shopping – Platforms are encouraging native shopping so users do not have to click off the platform and can have a seamless user experience…and spend more money Video & Stories – snackable content that can be visually appealing and eye-catching Facebook Groups – Facebook making updates so groups will be easier for brands Messaging Apps – More platforms are creating their own (IG threads, FB whatsapp) since people aren’t communicating on the channels, platforms still want to be in the game
  3. 9 accounts – not all are active users; users dip in & out of accounts Second screen activities include texting/chatting, social media, email, searching for products to buy Social media is more about consumption than contribution; less about personal purposes
  4. That makes them 23-38 years old 2008 was the 1st social heavy election Economic recession –impacted the way they grew up Seek constant connectivity, on-demand entertainment, communication and social media Passionate about causes, family and brands Talk about work advancement with seek new experience and knowledge