The document outlines best practices for launching a product on Product Hunt, emphasizing the importance of timing, community engagement, and having a strong landing page. It provides insights on how to post, when to launch, and the significance of influencer involvement. Additional tips include researching popular tags, maintaining active participation, and testing tagline effectiveness through targeted Facebook campaigns.

1. How To Launch A Product On Product Hunt
BEST PRACTICES DELIVERED STRAIGHT FROM A PH MODERATOR
Ben Lang, Mapme
August 2015 Webinar

3. Special guest:
Ben Lang Mapme)

4. Guide to launching on Product Hunt

5. I’m Ben

6. Product Hunt

8. How does it work?

18. Product Hunt Community

25. Best Practices

26. When do I post
• Product is ready for global launch
• Have an awesome landing page
• Looking for press, buzz

27. How do you post?
• Get an invite from a member
• Ask someone to post for you

28. Does it matter who posts?
• Yes, there are influencers
• There are “followers”

29. What’s best time to post?
• Late morning Israel time
• Tuesday / Wednesday

30. How do I do research?
• Google Product Hunt
• Look at most upvoted posts each day
• Follow Product Hunt team
• Read other case studies

31. Should you be active?
• Yes.
• Comment on posts, post other products,
log in every day.

32. What should you do once you’re live
• Introduce yourself
• Answer questions
• Don’t ask for upvotes
• Thank people who voted (on Twitter)
• Tell your users about it
• Keep the momentum

33. I’m in “upcoming”
• The Product Hunt team chooses what to
feature.
• You can ask them, but they carefully go
through everything.
• Most products don’t get featured.

34. Should I do something special?
• Let’s look at these examples

39. The Numbers

41. Some numbers - 2014
• 61,497 comments
• 628,466 total upvotes
• 23,501,457 unique visits to products
• 3,652 collections created

43. Cool PH Products

48. Questions?
@benln
ben@mapme.com

49. How to test your PH tagline
Growth Tip of the Month

50. Step 1:
Write down 3 tagline options that you think would
work.

51. Step 2:
Create a facebook campaign for each version.

52. 1.Create a separate website conversion campaign for each of
the ads to ensure a clean test. Link the ad to your landing page
to get some extra traffic from the test.
2.Create a target audience:
• Under interests add relevant keywords/services like startups
and relevant companies (product hunt is impossible to
select)
• Under behaviours add Early Adopters.
3. Save the audience and duplicate exactly for all campaigns.

53. Step 3:
Declare a champion

54. 1.Compare Click through rates - Make sure you spend enough
on each ad to get significant results . you can check the
significance here:
http://getdatadriven.com/ab-significance-test
If the test shows over 90% you can be confident about the
results.
2.Pick the best converting ad and use it’s copy as your product
hunt tagline.

55. Sign up for our next webinar
Tommy Walker
Shopify
Date: TBA| 1PM EST / 10AM PST
http://webinars.roypovarchik.com/-2/