Drive Insane Traffic to Your Chatbot with PPC
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In this presentation, Hanapin’s Kelly Pollock and MobileMonkey’s Larry Kim team up to lead you through every step of the process to create powerful chatbots. From using PPC strategies to lead your user to the landing page with your bot, to using your bot to help your user convert, they’ll provide you with best practices for each step of the journey.
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Drive Insane Traffic to Your Chatbot with PPC
- 1. 1 www.dublindesign.com Drive Insane Traffic to Your Chatbot with PPC HOSTED BY:
- 2. Presenters • Larry Kim – CEO of MobileMonkey – @larrykim • Kelly Pollock – Senior Account Manager at Hanapin Marketing – PPC Hero Blogger – @kelpollock
- 3. Who is Hanapin? The PPC Agency of Experts that increases market share for businesses with multiple brands, regions, products, and/or service lines. www.hanapinmarketing.com/complex-businesses Hanapin also produces PPC Hero and Hero Conf
- 7. Live in Harvard Square, Cambridge, MA
- 8. #learningWithIm WordStream in 2008 vs. 2018 2008 2018
- 9. Working on Creating The World’s Best FB Messenger Marketing Platform!
- 10. World’s Biggest 3- Year Old Kid (#ppckid) #ppckid2 due May 27, 2018! Me Wife, Kay Lee, (Heart Surgeon!)
- 11. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 12. Live Poll Question #1 How long have you been in PPC? #thinkppc A. 0-1 year B. 1-3 years C. 3-5 years D. 5+ years
- 13. #CMCa2z #learningWithIm Today’s Agenda 1. Why Chatbots? 3. Building Chatbots 4. My Top Chatbot Marketing Hacks 2. Chatbot Basics 5. Q&A
- 14. Chatbot 101
- 15. Chatbot 101
- 16. Chatbot 101
- 17. Chatbot 101
- 18. Chatbot 101 What is a Chatbot? Engage in a chat interface. ● Facebook Messenger ● Landing page chat ● Text Message
- 19. Chatbot 101 Common Chatbots Rule based bots... ● Landing page chat features ● FAQ and help center assistants
- 20. Chatbot 101 Common Chatbots Rule based are getting cooler, but are limited ● Rules can be very simple to very complex ● Creation is relatively straightforward ● Not efficient in answering questions
- 21. Chatbot 101 Common Chatbots Rule based are getting cooler, but are limited ● Rules can be simple to complex ● Creation is straightforward ● Not efficient in answering questions
- 22. Chatbot 101 Common Chatbots Self Learning Bots ● Use AI to to anticipate questions ● Can vary from complex to simple set up ● Some can even generate answers
- 23. Chatbot 101
- 24. Chatbot 101
- 25. Chatbot 101
- 26. Chatbot 101
- 27. #learningWithIm Part 1: Why Marketers Should Care About Chatbots?
- 28. 1. Messaging Apps have Surpassed Social Networks Big 4 Social Networking Apps Big 4 Messaging Apps Yet only 1% of businesses can automatically engage w/ customers via messaging.
- 29. Email Marketing 5-10% Open Rates 2. FB Messenger Marketing 10-80x Better Engagement vs. Email or FB News Feed FB Messenger Blast 70-80% Open Rates (Within first 60 minutes!) FB News Feed 0-1% Organic Post Visibility Vs.
- 30. #CMCa2z #learningWithIm 3. “Live Chats” are Slow and Need to Be Staffed 24/7
- 31. #CMCa2z #learningWithIm 4. Mobile Conversion Rates are around 1-2% (Which is Awful)
- 32. #learningWithIm Introducing Facebook Messenger Chatbot Marketing! • +75% Open Rates • Using the chat platform people already have • Without Having to Staff 24/7 • Mobile Friendly (Conversion Friendly)
- 33. #learningWithIm Part 2: Chatbot Basics Facebook Messenger Chatbot Building Blocks
- 34. 1. This is an Automated Chatbot (not a live person) 2. This Chat is Taking Place via Facebook Messenger.
- 36. #learningWithIm 4. My Top Chatbot Marketing Hacks
- 37. #CMCa2z #learningWithIm 7. Q&A Automatically Answering Common Business Questions 6. Contact Hack Get User Information for All Your Bot Users 5. Chat Blasting Email Marketing on Steroids 3. Contact Manager Get everyone’s name, location, photo, language, etc. 2. Facebook Ads Convert Ads at 3-5x Higher Conversion Rates 1. Live Operator Takeover Jump in on a conversation at any time! Larry’s Chatbot Building Hacks 4. Website Plugins Checkbox Plugin, Website Popup, Link Plugins, Etc.
- 38. #learningWithIm Now Entering Unicorn-Land! “Be a Unicorn in a Sea of Donkeys” THANK YOU HANAPIN MARKETING!
- 39. Offers! A. I’d like a free, non-expiring license of MobileMonkey B. I’d like a copy of Hanapin’s PPC Playbook for Companies with Multiple Brands C. I’d like both! D. No, thanks.
- 40. Live Q&A Time!
- 42. Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Contact MobileMonkey Directly: larry@mobilemonkey.com Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf