Multimedia has had a significant impact on society. In education, multimedia has improved e-learning by making it more engaging and effective through the use of video, audio, and other mediums. It has also helped students better understand complex and abstract concepts by providing visual representations. For children and teenagers, multimedia can positively impact cognitive development and learning when it delivers age-appropriate content through multiple channels. However, the content and how it is presented must be responsible, as it can strongly influence personality and behavior, especially during teenage years of character building. Overall, multimedia has enhanced communication and learning by utilizing multiple mediums to more effectively convey information.
A Proposed Research Methodology To Conduct Studies About Ubiquitous Learning ...Ann Davidson
There is currently a revolution going on, that is changing how people live, work and play and consequently, how they learn. This revolution is happening through the use of various technological objects that many people are using on a daily basis. The text below calls attention to a proposed research methodology for conducting studies about ubiquitous learning technologies. Two major themes oversee the structure of this text: what should researchers look at and how should they look at it. It starts by describing the context of how these technologies are being used. It then lays out the elements of a conceptual framework. Following this, the text describes the advantages and pitfalls of ethnography and action-research. Finally, it provides recommendations for researchers who are interested in investigating ubiquitous learning.
This is our portfolio as a compilition to what we've learned in Edtech.This is the real world purpose,effect of the Technology in terms of education,individual and also in terms of learning.
THE RELATIONSHIP BETWEEN THE USE OF BLACKBERRY WITH THE STUDENTS’ DEMAND FULF...cscpconf
The communication technology mainly Blackberry enables a medium to facilitate mediated interpersonal communication because of its interactive ability. This aspect creates some
easiness. In the interpersonal communication keeping apart with a distance, the interactivity of the convergent media has been over the potential ability of a feedback since a person accessing
a convergent medium directly gives a feedback of the message conveyed. Blackberry as a result of an advanced technology development has been growing so fast in this life.
Based on the background and phenomenon mentioned, this research studied about “The Relationship between The Use of Blackberry with The Demand Fulfillment and Personality of
The Junior High Students in Bandung.” The research was aimed at finding out: (1) the correlation between ten intensity of blackberry use with the cognitive and affective fulfillment of
The Junior High School Students, (2) the correlation between the intensity of blackberry use with the Tense Release of The Junior High School Students, (3) the correlation between the
intensity of blackberry use with the Personal Integrative of The Junior High School Students; (4) the correlation between the intensity of blackberry use with the Socially Integrative of The
Junior High School Students; (5) the correlation between the intensity of blackberry use with the Confidence of The Junior High School Students; (6) the correlation between the intensity of blackberry use with the Tolerance of The Junior High School Students; (7) the correlation between the intensity of blackberry use with the Whole Fulfillment of The Junior High School
Students; (8) the correlation between the intensity of blackberry use with the Personality as a whole of The Junior High School Students The research used a quantitative approach with the explanatory survey method. The Theories used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The population of the research was The Junior High School students. By using random sampling
technique, it was taken 5 schools and 200 students as the sample. The data were taken through questionnaires. The data obtained were analyzes by using the statistical test of correlation. The results of the research were shown in the forms of Bar Chart.
On OERs: Five ideas to guide engagement with the Open Educational Resources ‘...Saide OER Africa
This brief paper was developed in response to the launching of the Cape Town Declaration that set itself up as a manifesto of a ‘movement’, the ‘open education movement’.It describes five ideas that SAIDE regards as important in engaging with the OER 'movement'.
A Proposed Research Methodology To Conduct Studies About Ubiquitous Learning ...Ann Davidson
There is currently a revolution going on, that is changing how people live, work and play and consequently, how they learn. This revolution is happening through the use of various technological objects that many people are using on a daily basis. The text below calls attention to a proposed research methodology for conducting studies about ubiquitous learning technologies. Two major themes oversee the structure of this text: what should researchers look at and how should they look at it. It starts by describing the context of how these technologies are being used. It then lays out the elements of a conceptual framework. Following this, the text describes the advantages and pitfalls of ethnography and action-research. Finally, it provides recommendations for researchers who are interested in investigating ubiquitous learning.
This is our portfolio as a compilition to what we've learned in Edtech.This is the real world purpose,effect of the Technology in terms of education,individual and also in terms of learning.
THE RELATIONSHIP BETWEEN THE USE OF BLACKBERRY WITH THE STUDENTS’ DEMAND FULF...cscpconf
The communication technology mainly Blackberry enables a medium to facilitate mediated interpersonal communication because of its interactive ability. This aspect creates some
easiness. In the interpersonal communication keeping apart with a distance, the interactivity of the convergent media has been over the potential ability of a feedback since a person accessing
a convergent medium directly gives a feedback of the message conveyed. Blackberry as a result of an advanced technology development has been growing so fast in this life.
Based on the background and phenomenon mentioned, this research studied about “The Relationship between The Use of Blackberry with The Demand Fulfillment and Personality of
The Junior High Students in Bandung.” The research was aimed at finding out: (1) the correlation between ten intensity of blackberry use with the cognitive and affective fulfillment of
The Junior High School Students, (2) the correlation between the intensity of blackberry use with the Tense Release of The Junior High School Students, (3) the correlation between the
intensity of blackberry use with the Personal Integrative of The Junior High School Students; (4) the correlation between the intensity of blackberry use with the Socially Integrative of The
Junior High School Students; (5) the correlation between the intensity of blackberry use with the Confidence of The Junior High School Students; (6) the correlation between the intensity of blackberry use with the Tolerance of The Junior High School Students; (7) the correlation between the intensity of blackberry use with the Whole Fulfillment of The Junior High School
Students; (8) the correlation between the intensity of blackberry use with the Personality as a whole of The Junior High School Students The research used a quantitative approach with the explanatory survey method. The Theories used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The population of the research was The Junior High School students. By using random sampling
technique, it was taken 5 schools and 200 students as the sample. The data were taken through questionnaires. The data obtained were analyzes by using the statistical test of correlation. The results of the research were shown in the forms of Bar Chart.
On OERs: Five ideas to guide engagement with the Open Educational Resources ‘...Saide OER Africa
This brief paper was developed in response to the launching of the Cape Town Declaration that set itself up as a manifesto of a ‘movement’, the ‘open education movement’.It describes five ideas that SAIDE regards as important in engaging with the OER 'movement'.
Incorporate Digital Photography and Social Media into the CurriculumNAFCareerAcads
Can Facebook, Instagram and digital photography work as tools in your classroom? Technology is redefining the way we communicate, and social media and digital photography have played a huge part in the shift. Come learn strategies for engaging students by incorporating social media and digital photography into the NAF curriculum.
This Children are future of a society within a country. They should be provided with all round educational development since educating children has many advantages. If they are educated, they can face any problem and this makes them strong and happy. In other words the growth of a country is dependent on its learned population. Children with special education needs have problems to develop cognitive abilities like thinking, learning and obtain new knowledge and concept. It may also be required to improve their conduct, communication skills and interactions with their environment. It is required to develop customizable and compliant applications designed to support them in adapting with respect to the current situations they face and thus take actions appropriately. Such applications would provide them the assistance to allow them frame their learning essentials and help to process to the diverse sensory and cognitive impairments including the mobility issues. This research will be based on artificial intelligence concept and will be self-adaptable. Besides, in many cases they have the opportunity to perform activities that previously were not accessible to them, because of the interface and contents of the activities have been adapted specifically to them. The study also suggests that the repertoire of types of activities provided is suitable for learning purposes with students with impairments. Finally, the use of electronic devices and multimedia contents increases their interest in learning and attention.
AN INTELLIGENT SELF-ADAPTABLE APPLICATION TO SUPPORT CHILDREN EDUCATION AND L...ijcsit
ABSTRACT
This Children are future of a society within a country. They should be provided with all round educational development since educating children has many advantages. If they are educated, they can face any problem and this makes them strong and happy. In other words the growth of a country is dependent on its learned population. Children with special education needs have problems to develop cognitive abilities like thinking, learning and obtain new knowledge and concept. It may also be required to improve their conduct, communication skills and interactions with their environment. It is required to develop customizable and compliant applications designed to support them in adapting with respect to the current situations they face and thus take actions appropriately. Such applications would provide them the assistance to allow them frame their learning essentials and help to process to the diverse sensory and cognitive impairments including the mobility issues. This research will be based on artificial intelligence concept and will be self-adaptable. Besides, in many cases they have the opportunity to perform activities that previously were not accessible to them, because of the interface and contents of the activities have been adapted specifically to them. The study also suggests that the repertoire of types of activities provided is suitable for learning purposes with students with impairments. Finally, the use of electronic devices and multimedia contents increases their interest in learning and attention.
THE RELATIONSHIP BETWEEN THE USE OF BLACKBERRY WITH THE STUDENTS’ DEMAND FULF...csandit
The communication technology mainly Blackberry enables a medium to facilitate mediated
interpersonal communication because of its interactive ability. This aspect creates some
easiness. In the interpersonal communication keeping apart with a distance, the interactivity of
the convergent media has been over the potential ability of a feedback since a person accessing
a convergent medium directly gives a feedback of the message conveyed. Blackberry as a result
of an advanced technology development has been growing so fast in this life.
Based on the background and phenomenon mentioned, this research studied about “The
Relationship between The Use of Blackberry with The Demand Fulfillment and Personality of
The Junior High Students in Bandung.” The research was aimed at finding out: (1) the
correlation between ten intensity of blackberry use with the cognitive and affective fulfillment of
The Junior High School Students, (2) the correlation between the intensity of blackberry use
with the Tense Release of The Junior High School Students, (3) the correlation between the
intensity of blackberry use with the Personal Integrative of The Junior High School Students;
(4) the correlation between the intensity of blackberry use with the Socially Integrative of The
Junior High School Students; (5) the correlation between the intensity of blackberry use with
the Confidence of The Junior High School Students; (6) the correlation between the intensity of
blackberry use with the Tolerance of The Junior High School Students; (7) the correlation
between the intensity of blackberry use with the Whole Fulfillment of The Junior High School
Students; (8) the correlation between the intensity of blackberry use with the Personality as a
whole of The Junior High School Students
The research used a quantitative approach with the explanatory survey method. The Theories
used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The
population of the research was The Junior High School students. By using random sampling
technique, it was taken 5 schools and 200 students as the sample. The data were taken through
questionnaires. The data obtained were analyzes by using the statistical test of correlation. The
results of the research were shown in the forms of Bar Chart.
Social media has undoubtedly changed the way we interact and communicate with each other. People can now connect with one other more easily and become closer than they ever have. It is one of the most popular modes of communication right now and is becoming more and more popular. Social media can help you convey ideas, material, news, information, etc. more rapidly. In this post, we'll examine a few writings that address the advantages, disadvantages, and importance of social networking.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Incorporate Digital Photography and Social Media into the CurriculumNAFCareerAcads
Can Facebook, Instagram and digital photography work as tools in your classroom? Technology is redefining the way we communicate, and social media and digital photography have played a huge part in the shift. Come learn strategies for engaging students by incorporating social media and digital photography into the NAF curriculum.
This Children are future of a society within a country. They should be provided with all round educational development since educating children has many advantages. If they are educated, they can face any problem and this makes them strong and happy. In other words the growth of a country is dependent on its learned population. Children with special education needs have problems to develop cognitive abilities like thinking, learning and obtain new knowledge and concept. It may also be required to improve their conduct, communication skills and interactions with their environment. It is required to develop customizable and compliant applications designed to support them in adapting with respect to the current situations they face and thus take actions appropriately. Such applications would provide them the assistance to allow them frame their learning essentials and help to process to the diverse sensory and cognitive impairments including the mobility issues. This research will be based on artificial intelligence concept and will be self-adaptable. Besides, in many cases they have the opportunity to perform activities that previously were not accessible to them, because of the interface and contents of the activities have been adapted specifically to them. The study also suggests that the repertoire of types of activities provided is suitable for learning purposes with students with impairments. Finally, the use of electronic devices and multimedia contents increases their interest in learning and attention.
AN INTELLIGENT SELF-ADAPTABLE APPLICATION TO SUPPORT CHILDREN EDUCATION AND L...ijcsit
ABSTRACT
This Children are future of a society within a country. They should be provided with all round educational development since educating children has many advantages. If they are educated, they can face any problem and this makes them strong and happy. In other words the growth of a country is dependent on its learned population. Children with special education needs have problems to develop cognitive abilities like thinking, learning and obtain new knowledge and concept. It may also be required to improve their conduct, communication skills and interactions with their environment. It is required to develop customizable and compliant applications designed to support them in adapting with respect to the current situations they face and thus take actions appropriately. Such applications would provide them the assistance to allow them frame their learning essentials and help to process to the diverse sensory and cognitive impairments including the mobility issues. This research will be based on artificial intelligence concept and will be self-adaptable. Besides, in many cases they have the opportunity to perform activities that previously were not accessible to them, because of the interface and contents of the activities have been adapted specifically to them. The study also suggests that the repertoire of types of activities provided is suitable for learning purposes with students with impairments. Finally, the use of electronic devices and multimedia contents increases their interest in learning and attention.
THE RELATIONSHIP BETWEEN THE USE OF BLACKBERRY WITH THE STUDENTS’ DEMAND FULF...csandit
The communication technology mainly Blackberry enables a medium to facilitate mediated
interpersonal communication because of its interactive ability. This aspect creates some
easiness. In the interpersonal communication keeping apart with a distance, the interactivity of
the convergent media has been over the potential ability of a feedback since a person accessing
a convergent medium directly gives a feedback of the message conveyed. Blackberry as a result
of an advanced technology development has been growing so fast in this life.
Based on the background and phenomenon mentioned, this research studied about “The
Relationship between The Use of Blackberry with The Demand Fulfillment and Personality of
The Junior High Students in Bandung.” The research was aimed at finding out: (1) the
correlation between ten intensity of blackberry use with the cognitive and affective fulfillment of
The Junior High School Students, (2) the correlation between the intensity of blackberry use
with the Tense Release of The Junior High School Students, (3) the correlation between the
intensity of blackberry use with the Personal Integrative of The Junior High School Students;
(4) the correlation between the intensity of blackberry use with the Socially Integrative of The
Junior High School Students; (5) the correlation between the intensity of blackberry use with
the Confidence of The Junior High School Students; (6) the correlation between the intensity of
blackberry use with the Tolerance of The Junior High School Students; (7) the correlation
between the intensity of blackberry use with the Whole Fulfillment of The Junior High School
Students; (8) the correlation between the intensity of blackberry use with the Personality as a
whole of The Junior High School Students
The research used a quantitative approach with the explanatory survey method. The Theories
used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The
population of the research was The Junior High School students. By using random sampling
technique, it was taken 5 schools and 200 students as the sample. The data were taken through
questionnaires. The data obtained were analyzes by using the statistical test of correlation. The
results of the research were shown in the forms of Bar Chart.
Social media has undoubtedly changed the way we interact and communicate with each other. People can now connect with one other more easily and become closer than they ever have. It is one of the most popular modes of communication right now and is becoming more and more popular. Social media can help you convey ideas, material, news, information, etc. more rapidly. In this post, we'll examine a few writings that address the advantages, disadvantages, and importance of social networking.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Water treatment study ,a method to purify waste water
ImpactofMultimediaonSociety.pdf
1. See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/273063866
IMPACT OF MULTIMEDIA ON SOCIETY
Article · February 2015
CITATIONS
2
READS
40,708
4 authors, including:
Some of the authors of this publication are also working on these related projects:
Biological Viruses Community Ontology (BVCO) View project
ERP Implementation Focusing Pakistani SMEs View project
Sheikh Kashif Raffat.
Federal Urdu University of Arts, Science and Technology
25 PUBLICATIONS 80 CITATIONS
SEE PROFILE
Muhammad Siddiq
Federal Urdu University of Arts, Science and Technology
11 PUBLICATIONS 49 CITATIONS
SEE PROFILE
All content following this page was uploaded by Sheikh Kashif Raffat. on 20 March 2015.
The user has requested enhancement of the downloaded file.
2. Sci.Int.(Lahore),27(1),545-547,2015 ISSN 1013-5316; CODEN: SINTE 8 545
IMPACT OF MULTIMEDIA ON SOCIETY
Sheikh Kashif Raffat1
, Khawaja Fahad Jawed1
, Muhammad Siddiq1
and Muhammad Sarim1
1
Department of Computer Science, Federal Urdu University of Arts, Sciences and Technology, Karachi, Pakistan
Contact: kashifraffat@fuuast.edu.pk
ABSTRACT- Communication is our basic need and we are living in a world where the communication
between people is increasing exponentially day by day. As we all know that pictures when delivered with
words are much better than words alone. So, illustration or pictorial representation is a technique, if used
correctly with written or spoken words gives more impact on the listener or viewer. Learning and
communication through multiple channels are more effective in order to negotiate more effectively.
Therefore, multiple channel information exchange or multimedia communication is the biggest need in our
modern age? This research paper is intended to give an overview of multimedia in different fields in
education, life, etc. the motive of this research paper is to discuss different aspect of multimedia and its
impact in our lives.
Keywords: Education, Learning, Media, Multimedia, Social Media
INTRODUCTION:
2500 years ago, as the age of writing began, we stand today
at the beginning of an age of new information and
communication technologies which will have a lasting
influence on our culture [1]. Since the man learned how to
write, he discovered a new medium of communication. This
new discovery lets him to negotiate more easily and impact
fully. But as the time passed everything gets old and older or
we can say that our expectations and requirements increased
day by day and as expected, this writing technique is now
not able to fulfill the increasing requirement of people. Now
there is a need of new method for communication raised.
So illustration or use of multiple channels for
communication replaced the old one technique. Illustration
means to create a picture or represent your abstract idea in a
pictorial way. This method opened a door to a new
dimension in the field of communication. The man had just
achieved the ability to use more than one channel at the
same time for communication. This was the moment when
the man becomes able to communicate through multiple
channels and this was the beginning of the use of
multimedia.
The literal meaning derives from the Roman word
MULTUS, which means multiple or more than one and the
2nd
word medium simply means a channel for information
exchange [1]. In terms of exchanging information, the word
multimedia represent a multidimensional way of
communication.
But what is the need of this technique now?
Why it is so important?
What is the reason behind this need?
These are the few questions, which will be answered in this
paper.
As we know that the world in which we live in, is getting
more and more complicated day by day. In the field of
education, communication everything is getting more
complex every day and not only this, the exploration rate is
also increasing enormously. Conclusively, a thousand of
complex concepts are explored every day. It means the
volume of learning is increasing and it demands to increase
its speed also. According to a survey, the half volume of
world’s complete medical knowledge becomes outdated
after every ten years, and the overall scientists are producing
2000 pages of new data per minute [2]. The above example
shows in order to let you imagine the increasing speed of
learning. Now imagine the impact when the complexity is
multiplied by its exploration speed. In older days the
illustration technique was not considered important as
compared to nowadays. At that time the concept of a
particular field was not very complex, the simple plain text
(text without pictures) sufficiently defines those simple
concepts. But now we are digging into the core of
information, which means an uncontrolled stream of
information is flowing. To process this huge and increasing
amount of information and to convert this data into
meaningful knowledge we need to learn it and understand it
very fast. Therefore the learning and communication through
multimedia is essential for this information flood age.
IMPACT OF MULTIMEDIA:
The importance of multimedia can simply be understood by
its numbers of domains. The most important domains of
multimedia that have significant impact on our society are;
1- Impact of multimedia in education:
In the field of e-learning:
E-learning is now become the most cost cutting and effective
way of learning [3, 4]. In the field of learning from the
Internet, multimedia play a very important role for
communication. For example, in order to learn a computer
program, we must have known how of its basics. The
multimedia instruction which is in the form of website or
tutorials can be considered as the most important medium of
communication. The distance learning is the best scenario
for this type of learning method. The e learning is fast as
compared to conventional chalk and talk method. The
instruction that is delivered through tutorials or websites,
etc. contains at least two mediums. The visual part, which is
video and the audio part, which is the human voice. These
are the two parameters when used together, and then this
method gives the same perhaps more impact as the teacher
to the student teaching system does [5].
Learning new and abstract concepts:
Another domain, which is important for multimedia usage, is
learning and exploring new and abstract concepts of science
or medical science. If a teacher is able to imagine an abstract
3. 546 ISSN 1013-5316; CODEN: SINTE 8 Sci.Int.(Lahore),27(1),545-547,2015
object in his mind, he would be able to deliver his point to
his students more effectively. But in the simple chalk and
talk method, a sufficient amount of information is lost due to
the lack of imagination, the teacher can imagine, but a
student cannot, because the student had never seen that
before, the information which is lost maybe it was important
for future use. Here multimedia instruction shows its
importance. A simple animation or cartoon can be very
helpful to let the students understand these new concepts.
Before the use of this multi medium instruction method a
sufficient amount of data is lost, but now this method has
enhanced the impact on the learner’s brain. As we know that,
the human brain is more attracted towards visual data, the
total amount of information that we perceive from our
environment contains 90% of visual data, it means that 90%
of our data comes from our eyes, and the rest of our senses
are accumulated in the remaining 10%. Therefore, if we
perceive our data through multiple mediums then our
learning and exploration rate will definitely increase [6, 7].
2- Impact of multimedia on children:
This domain can be divided into two sub-fields, and the
discussion goes around these two sub-domains.
The impact of multimedia on children under the age of
10:
This age of the child is also considered as the most learning
age of life. The child absorbs almost everything he sees or
listens from the environment. Therefore, multi medium
instruction method, surely enhances the capability of a
child’s cognitive learning, reactions on the environment,
understanding more complex concepts than before. But this
method works in a positive way if and only if when the
literature that is delivered to a child is positive. The
sufficient amount of data which was lost before at the time
of conveying it due to lack of imagination by the child,
because the child has never seen the concept visually before.
Now by the pictorial representation of the same concept, that
sufficient amount of data does not lose and hence the overall
amount of data that a child perceives is increased. This
increased amount of data must be delivered in a way that the
impact of information will be positive. If a child cannot
handle this increased amount of data, then the amount of
information should be controlled and leveled to learner’s
brain ability.
The positivity and negativity of this technique fully depend
on the method of conveying it. If the learning ability is
improving of a child, then it is a sign that the method is
going in a positive way [8].
The impact of multimedia on teenagers:
This age can be considered as the character and personality
building age of a human. The data, which is perceived by a
human from his environment, is passed through a phase that
is called analysis. This analysis is done on the basis of
previous learning, past experiences, moral values and
personal interests. So, the medium of instruction and the
method of delivery should be more responsible, because at
this age any change that occurs in human’s personality
would be permanent. The nature of information and number
of mediums can highly alter the personality and behaviour.
If a human see and listen all the positive and motivational
behaviour in the medium of information then he would work
positively and will give a positive impact on society.
But if the method and the nature of information is negative,
then the behaviour would be aggressive, inconsistent,
unmotivated and all his/her ability, learning capacity
everything will go to pot [8].
3- Role in media:
Electronic and print media:
The electronic media is the core field of multimedia and
today media controls the way of thinking of people.
Everybody of us has seen many of the program & article on
different type of media. Most of the people would agree with
that, our brain is more attracted towards a visual data rather
than a simple text from the newspaper. There are many sub
fields in electronic media, i.e. animations, movies, news, TV
programs which contain both entertaining and informative
literature. In this domain we see the real impact of
multimedia. This information exchange system has a
tremendous impact on the human brain. The human’s brain
is a database, which store the information and memories of
the whole life. In which many of the memories and
integrated knowledge are the result of media
communication.
All the things which we see & listen form media slightly
alters way of thinking. It gives a slight impact on the brain
frequently. By the passage of time the man thinks what the
media want from him. Today media has spread all over the
world and its impact is less positive more negative.
Impact on social media:
A society forms when we interact with each other. Either it
could be impersonal or distance interaction. The human
behaviour is highly dependent on his way of thinking and
the social behaviour is all what he/she sees and learns from
the environment. Therefore, human brain very much
dependent on perceives knowledge and past experiences in
which most of them come from the media.
So now can you see the big picture?
It is the hierarchy in which each node is dependent on its
parent node. The media controls the mind and use of
multiple mediums are the best method to control the media,
because when you receives only a few inputs at a particular
time you slightly altered from it, but if you receive a lot of
input at the same time then you will be highly altered from it
[9].
RESULT:
The multimedia consists a lot of sub field and to cover up
the entire sub field of it, in only one session is almost
impossible. We see a lot of types of it, but we do not
completely understand its impact and usage. Animation,
movies, news, entertainment and information etc. we can’t
count it on our fingertips, we are surrounded by multimedia
in our daily life. From a simple cartoon to a multimillion
dollar movie, each and everything comes from multimedia in
the media, and it also helpful for decision making to analyse
the complex engineering by its materials [10]. The more you
increase the number of mediums the higher will be the
4. Sci.Int.(Lahore),27(1),545-547,2015 ISSN 1013-5316; CODEN: SINTE 8 547
impact of your agenda. But still many of us don’t accept
multimedia as a complete and important field. Many people
think multimedia as an unimportant field. They think
multimedia should not be included in computer sciences.
Many of our institutions do not give importance to the field
of multimedia, they emphasize on learning and teaching
programming, database administration and networking.
Needless to say the multimedia originated from computer
sciences.
Whether the people accept it or not as an important field, but
it will always be the important part of computer science. But
on the other hand, A few number of private institutes
offering bachelor and master programs in multimedia, but
these institutes are very much expensive and cannot
affordable by everybody.
CONCLUSION:
The whole discussion is carried out in a way that to take an
overview of some of the sub fields of multimedia and to
show its importance in our life and education system. We
would wind up our discussion of the most important thing,
which we have learned about the field of multimedia.
The field of multimedia is not an unimportant field itself. It
is a complete method and a complete tool to express your
ideas and thoughts to someone in a better way. Multimedia
has a significant impact on our society, and the use of
multimedia makes it an instrument or a weapon.
REFERENCES:
1. Holzinger A., Multimedia Basics Volume 1:
Technology, Firewall Media, pp-5.
2. Masood S., The Hidden Truth End of Time
Episode-1,www.youtube.com/watch?v=BfKs1C2
2VaU(last access by Sept, 2013)
3. Benigno V., and Trentin G., "The evaluation of
online courses", J. of Comp. Assisted Learning, 16,
250-269, (2000)
4. Musa M. A., and Othman M. S., "Critical Success
Factor in E-learning: An Examination of
Technology and Student Factors", Int. J. of Adv. in
Engin. & Tech., 3(2), (2012)
5. Puri G., "Critical Success Factors in E-learning– An
Empirical Study", Int. J. of Multidiscip. Res., 2(1),
(2012)
6. Singh R., Sherjung, and Rani P., "Impact of
multimedia in education: A modern approach",
National Conference on Science in Media SIM
2012, December 3-4, YMCA University, Faridabad,
India, (2012)
7. Aksoy G., "Effect of Computer Animation
Technique on Students' Comprehension of the Solar
System and Beyond Unit in the Science and
Technology Course", Mevlana Int. J. of Education,
3(1), 40-46, (2013)
8. Sebastian W. T., "A study on the impact of
computer animation on children in three cities of
Kerala (Calicut, Cochin & Trivandrum)", PhD
thesis, Calicut University, Kerala, India, (2011)
9. Reeves T. C.," The impact of media and technology
in schools", Rapport de recherche préparé pour la
Bertelsmann Foundation, University of Georgia.
Partnership for 21st Century Skills, (2003)
10. Mbarika, V., "Using a Multi-media case study
approach to communicate information technology
concepts at graduate level – The impact of learning
driven constructs", J. of SMET Education, 4(1), 1-9,
(2003)
View publication stats
View publication stats