Our shared human experiences are the true connection points between our art and our audiences. The opportunity for conversation lies in our willingness to share these stories with each other, utilising the digital tools that are enabling us to do so more easily and more widely than ever before. In this thought-provoking and practical workshop session, Vicki Allpress Hill will facilitate a discussion about ways that we can invite, curate, create and distribute digital content in the form of text, images, video and audio in order to share our stories, and those of our audiences, opening the way for conversation as a result. Vicki will draw on her current work in the area of content marketing with arts organisations here and internationally to present examples of the ways artists and arts organisations are now using digital content to generate audience engagement. As part of this session, you will participate in a creative brainstorming session with your peers to unearth the stories that exist within and around your own organisations. If you are responsible for developing website, social media, video, email, media or publication content in your organisation, and/or your role is focused on audience development and engagement, this session will be of interest to you.