This document provides a history of graphic design from pre-historic art to modern design. It discusses early graphic design beginning with printed materials like books, magazines, and newspapers produced on printing presses. It mentions Piet Mondrian's influence through use of grids and the transition to electronic graphic design with computers. The Bauhaus art and architecture school is described as teaching simplified, functional, and mass-produced design. Important founders of modern design like László Moholy-Nagy and El Lissitzky are noted. The document concludes with the emergence of corporate identity/logo design through Paul Rand and graphic design education today. Students are assigned a project to present on a famous graphic designer.

1. Lesson 2: History of Graphic Design M.5 Graphic Design Aj. Jamie

2. Pre-historic Art 14000 B.C. – The Caves of Lascaux, Southwestern France.

3. Early Graphic Design Started as printed media Books Magazines Brochures Newspapers Old fashioned printing press Printing press letters

4. Early Graphic Design Printers used printing presses to create and print newspapers. Imagine how long this process took! Johannes Gutenberg: Movable Type (1450)

5. Early Graphic Design Piet Mondrian (1940) Even though he was a “fine artist,” his use of grids created a template for the grid basis of graphic design.

6. Electronic Graphic Design With personal computers and WYSIWYG (What You See Is What You Get) interfaces, now it is used within electronic media: Desktop publishing Web sites Interactive design Multimedia design

7. Modern Design Early 20th century Sans-serif fonts Industrial Work of Edward Johnston Johnson is credited as being the designer who revived the art of calligraphy through his books and teaching. calligraphy – the art of writing beautifully.

8. Bauhaus Art and architecture firm started in Germany in 1919 that taught: Very simplified forms Rationality (sensible, reasonable) Functionality (does what it is designed to do) The idea that mass-produced products could be artistic, well designed and individual”.

9. Bauhaus

10. Founders of Modern Design László Moholy-Nagy Hungarian painter and photographer Teacher at Bauhaus “Konstruktion.”

12. Russian

13. Artist, designer, photographer, typographer, architect and teacher.

15. Graphic Design Education Many universities offer graphic design majors There are also many institutes specializing in graphic design Famous schools in SE Asia: LASALLE College of the Arts – Singapore Limkokwing University of Creative Technology – Malaysia

16. Pre-midterm Project: Famous Graphic Designer Presentation Groups of 2 or 3 Choose a graphic designer from the list or find your own Create a PowerPoint presentation of a maximum of 15 slides – you must share this on Slideshare (or similar) Grade: 10 points Add to the English-Study website BEFORE next lesson.

17. Grading Content Is there good information? Is the information copied, or original? Good use of images? Well designed slides? I want to see your opinion of your chosen graphic designer.

18. What to include Biography/history Summary of what they brought to the “world of graphic design” Examples of their works What do you like (or don’t like) about their ‘style’ Do you think graphic design would be the same today without the designer? Maybe you could create a picture yourself in the style of your chosen graphic designer.

19. Famous Graphic Designers Charley Harper – nature designer David Carson – typography Jonathan Ive – iPod Aldus Manutios – italic typeface Wally Olins – corporate identity Paul Rand – IBM/corporate identity Saul Bass – motion picture design Milton Glaser – poster design

20. Graphic Designer Go to the Lesson 2 – History of Graphic Design Post your choice of graphic designer , I want to see each graphic designer used in a presentation ONCE only. First come, first served! Off you go...