The Ethics of Affiliate Tracking
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This document discusses ethics in affiliate marketing and explores techniques used, as well as the ethical and business values of different stakeholders. It examines the gray areas between fraud and acceptable practices for consumers, affiliates, advertisers, and networks. The document considers issues around privacy, cookie usage, selective tracking, direct deals between affiliates and advertisers, transparency, and education to establish ethical standards in affiliate marketing.
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Session 3 Yean Cheong
Building Your Online Strategy
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In 2017, the global advertising industry is projected to reach $510 billion in spend, and digital advertising is poised to account for $202 billion in market share. With investments at this scale, it’s incredibly important that brands and agencies are accurately managing and measuring attribution effectively across all channels. Social media is one of the fastest growing categories of digital, yet it’s reported that nearly 50% of social referrals occur outside of a social network, subsequently becoming unmeasurable.
For this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, partnered with Colin Zalewski, the Product Marketing Manager at social media analytics platform, Simply Measured, Inc.
Distribution Channel Portal Best Practices in Insurance Companies
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Digital marketing 101
This document discusses the importance of digital marketing and compares traditional and digital marketing channels. It outlines various digital marketing tactics including SEO, PPC, media buys, email marketing, affiliate marketing, and social media. For each tactic, it provides the pros and cons. It emphasizes that businesses should evaluate which digital marketing mix is right for them based on their goals and considers emerging digital trends like data-driven marketing and a shift to mobile.
Digital communication audit
The document discusses digital marketing strategies and frameworks. It outlines a 6-phase customer purchase journey model and recommends that digital marketing work at each step of the journey. It also recommends integrating digital marketing with other marketing channels and stakeholders. The document then evaluates a company's digital strategy by assessing factors like market position and spending. Finally, it provides a framework for planning a digital marketing mix by aligning it with corporate and marketing strategies and determining appropriate budget allocation and tactics.
Digital Marketing
Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.
New 2.0 presentation v2
- The document outlines an agenda for a digital marketing training covering attribution modeling, SEO considerations, and advanced paid media strategies.
- Attribution modeling is discussed as understanding the role different touchpoints play in the conversion process to create an effective marketing plan.
- An overview of important on-page and off-page SEO factors is provided, noting that 55-65% of ranking is based on content, links, and RankBrain signals.
- Advanced paid media strategies discussed going beyond keywords to target likely customers using interest, location, and behavioral data while maintaining user privacy.
CMA Calgary_Internet Marketing and Strategy
The document discusses the importance of developing an online marketing strategy, including on social media. It notes that newspapers, magazines, radio and print yellow pages are expected to decrease by at least 9% as more advertising shifts online. The document outlines key topics for an online strategy such as defining goals, understanding the target audience, and developing an integrated marketing mix. It also provides models and frameworks for conducting audits and analyzing competitors.
DMIPRO_DMIxAMA_Jul22.pdf
The digital marketing game is ready for you. To respond, share,
grow, anticipate, evolve. To play your edge. Pass your edge.
Let’s start getting you in the game and keeping you there.
Because digital doesn’t gather dust,
we throw open the doors of our virtual classrooms and welcome
in new ideas and creativity. The Skills Experts ensure our courses
are as dynamic as the world they equip you to enter - and
that your new skills are a flawless fit for real industry needs.
They have their ear to the industry ground, meet with the big
players and shape your course materials – and reshape them in
response to this most responsive of disciplines. We’ve designed
the zeitgeist right into your programme.
What next for digital marketing? The answer is always change.
And that’s great. We champion change.
DMI’s Global Industry Advisory Champions are tech leaders,
industry insiders and influencers from across the globe; from
top global and technology brands. They’re digital trendspotters, on the trail of new ideas, razor-sharp insights and
virgin opportunities. They feedback the cream of what they find
into our skills framework - a framework that defines new global
standards for the whole industry. It’s a circle of better.
Our Champions are moving the industry conversation forward
and bringing you right into the conversation too
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- 10. Thank You, for further information contact me at our stand or via m.dobroschelski@daisycon.com