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10 Successful E-Commerce Affiliate Program Marketing Strategies

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The document introduces three presenters for an upcoming event on affiliate marketing strategies: Carolyn Kmet from Groupon, Todd Farmer from PerformStreet Media, and Jim Gribble from LinkProfits. It then discusses why affiliate marketing is a viable channel for e-commerce businesses and considerations for deciding between cost-per-sale and cost-per-lead affiliate programs. The document also addresses concerns about "CPA networks" and benefits of focusing on quality affiliates and networks.

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Meet the Presenters ,[object Object],[object Object]
Meet the Presenters ,[object Object],[object Object],[object Object]
Meet the Presenters ,[object Object],[object Object]
10 Successful E-commerce Affiliate Program Marketing Strategies ,[object Object],[object Object]
Why Affiliate Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why an affiliate program is a viable marketing channel for Groupon: ,[object Object],[object Object]
Is an affiliate program a viable marketing channel for your ecommerce business? ,[object Object],[object Object],[object Object]
Is an affiliate program a viable marketing channel for your ecommerce business? ,[object Object],[object Object],[object Object],[object Object],[object Object],We’re going to explore these questions and more, in-depth during our presentation.
Deciding on a CPS, CPL Affiliate Program and the differences between big “Retail Networks” and “CPA Networks” ,[object Object],CPS = Cost Per Sale ("commissions") CPL = Cost Per Lead ("data")
Deciding on a CPS, CPL Affiliate Program and the differences between big “Retail Networks” and “CPA Networks” ,[object Object],[object Object],[object Object],[object Object],[object Object]
The “Retail Networks” Include:
“ Retail Networks” vs. “CPA Networks” ,[object Object],[object Object]
CPA Networks:  Some of the Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object]
The Quality Focus... ,[object Object],[object Object],[object Object],[object Object]
“ Choosing Your Solution” Should you join one of the affiliate program networks or run a private/internal program? ,[object Object],[object Object]
“ Choosing your solution” An Overview ,[object Object],[object Object],[object Object],[object Object],(Not going to discuss CPA Networks as an option.)
Choosing your solution :   Understanding Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing your solution :   Understanding Networks ,[object Object],[object Object],[object Object]
Choosing your solution :   Understanding In-House Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],However, if control and flexibility is needed, then a customized in-house solution may fit more technically -- but the recruiting challenges are typically immense.
“ Choosing your solution”: One or More Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Healthy Back Institute's Successful  Internal Affiliate Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing an affiliate compensation plan that is attractive, yet affordable. ,[object Object],[object Object]
How to promote your Affiliate Program so desirable affiliates find you. ,[object Object],[object Object]
How to promote your Affiliate Program so desirable affiliates find you. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to identify, approach and secure partnerships with desirable affiliates. ,[object Object],[object Object]
How to identify, approach and secure partnerships with desirable affiliates. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to identify, approach and secure partnerships with desirable affiliates.   Thinking Outside The Box... ,[object Object],[object Object],[object Object],[object Object]
Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object]
Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment your affiliate base to optimize efficiency, reporting and communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Providing results-oriented marketing material for your affiliates. ,[object Object],[object Object]
Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Dynamic Banners 
Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Widgets 
Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Link Generator
Providing results-oriented marketing material for your affiliates.
Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: API
How to best promote through affiliate deal/coupon sites. ,[object Object],[object Object]
How to best promote through affiliate deal/coupon sites. ,[object Object],[object Object],[object Object]
Key Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Panel Contact Info Carolyn Kmet Groupon.com [email_address] @catango Todd Farmer PerformStreet.com [email_address] @toddfarmer AffiliateMarketing Plan.com Jim Gribble LinkProfits.com [email_address] p 301 916-3900 @LinkProfits

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10 Successful E-Commerce Affiliate Program Marketing Strategies

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  • 37. Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Dynamic Banners 
  • 38. Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Widgets 
  • 39. Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Link Generator
  • 40. Providing results-oriented marketing material for your affiliates.
  • 41. Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: API
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  • 45. Panel Contact Info Carolyn Kmet Groupon.com [email_address] @catango Todd Farmer PerformStreet.com [email_address] @toddfarmer AffiliateMarketing Plan.com Jim Gribble LinkProfits.com [email_address] p 301 916-3900 @LinkProfits