David Naylor - Analysing increasing Organic Search traffic
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This document provides information about an SEO expert and their services. It discusses the expert's background running an SEO agency, objectives of identifying keyword targets and improving rankings/traffic. It also summarizes various tools used for SEO like Google Analytics, Webmaster Tools, and rank checking software. Tips are provided on improving on-page elements, content, and finding new keyword opportunities. Questions from attendees are invited at the end.
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David Naylor - Analysing increasing Organic Search traffic
- 3. Leading search marketing & web development agency
- 4. Service local, national and international clients
- 5. Industry leader in SEO for 14 years
- 10. Captures all requests to site, so more accurate
- 11. Can’t get browser information like you can with javascript tags
- 15. It does the job
- 17. Advanced Web Metrics With Google Analytics Great book by Brian Clifton Order at Wiley.com Use special 25% off code : CLTF2
- 18. Improving On Page Check the keyword report and look at the bounce rate. Higher than average means it is unlikely to be relevant – tweak content.
- 19. Improving Content Check the content report Check for low bounce rates Check the top 10 and bottom 10 pages by $ Index values if Ecommerce Add some $ value in for data
- 21. Imperative add on for Google Analytics
- 24. Always have target list of keywords to focus on.
- 26. Target those keywords that are on page 2+ and are converting.
- 28. Finding new areas in WMT
- 30. Now it is perhaps obsolete due to WMT
- 31. Is rank checking software still necessary?
- 35. Google Gap – Webmaster tools “csl sofas” – 14,800 impressions globally in March Far less than search volume, but we may not be in 100% of searches -140 clicks through to the site
- 36. Google Gap - Analytics “csl sofas” – 142 visits 2 more visits than clicks Not a bad margin of error – but why the difference?
- 38. Grabs keywords from Analytics
- 39. Rank Checks them
- 40. Shows you their potential clicks if they were at position x
- 46. Very interesting “top 100 lists”
- 47. Compare which keywords you and your key competitors’ share
- 50. Great way to optimise keywords for conversions
- 52. Regularly check target keywords and identify new targets
- 53. Keep a close eye on conversion funnels