SlideShare a Scribd company logo
ShareSlot Inc
Agenda
revenue by 50% by
Dec 14
market share by 20%
by Dec 14
brand valuation
client base
market presence
How ?
Marketing Management

Customer Relationship Management
Marketing Management
Digital
Magazine

SEO|Web
Analytics

Social
Media

Mobile
Apps
Digital Magazine
Publish Success Stories
Publish Client Feedback
Link it to social
networking sites
Publish Research Reports
Publish CSR initiatives
Publish future growth
plans
SEO|Web Analytics
Target specific audience with SEO campaigns
Outperform your competitors by understanding their strategy
Track multiple metric per campaign
Study where visitors are going and where they’re coming from
Analyze the ROI

Market Research
Competitive analysis
Improve search engine rankings and increase traffic
Social Media
Link Digital Magazine with customer
updates
Create awareness about legal services
Promote the company
Track Competitors
Track new prospects
Online chat with prospects
Mobile Apps
Create interactive mobile apps for customers
Create group in Whatsapp, BBM etc. for broadcasting
Create awareness through mobile platform (SMS campaign)
Link it with Digital Magazine to post updates through mobile

Online chat with prospects
Estimation
Selection Criteria for customers
Expertise
Trust
Personality
Price
Reputation
Service
Recommendation

International Reach
Track Record
0

20

40

60

80

100

120
Customer Relationship Management
Transaction
History

Customer
Profiling

CRM

Lead
Generation

Online
Ticketing
System
Why CRM?
Maintaining existing customer is easier than getting
new one
Large volume of business is generated from existing
clients

Referral marketing through existing clients
Guaranteed revenue YoY
Existing Clients : Important | Helpful
Industry Knowledge
Relationship Partner
Lower Fees
Proactive Information

Understanding economic needs
Quicker Results

Important
Helpful

Better Availability
Think as Supporter
Altern. Billing
Better Reporting
Further Services
0

10

20

30

40

50

60

70

80

90

100
Conclusion
Online Marketing will ensure market penetration
CRM will ensure repeat business YoY
Market penetration will increase by 20% minimum by Dec 14
Total revenue will increase by 50% minimum by Dec 14
Significant increase in Brand Value and Market Presence
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Attorney brand management