Short course on Affiliate Marketing presented at the Institute of Direct & Digital Marketing. Includes strategies for technology selection, affiliate recruitment & management, and on-site issues to be addressed when launching a successful programme.
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-affiliate-marketing-for-advertisers/?referralCode=E6D1916527FDEB3BBEB0
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation covers affiliate marketing from the advertisers perspective. Created for all affiliate professionals, this highly-rated course will teach you how to set up and run a successful Affiliate Marketing channel, and be the best Affiliate Manager you can be. You’ll learn about affiliate tracking, networks and agencies, and lead generation. In addition to, how to set up an affiliate marketing channel, and affiliate strategy.
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. You're happy because you earned a commission…
Affiliate Marketing | Affiliate Marketing For Beginners | What Is Affiliate M...Simplilearn
This presentation about Affiliate Marketing will go into the details about what is affiliate marketing, the different components involved in the process, the process of affiliate marketing, some tips for success in affiliate marketing and a live demo using the affiliate network Conversion Junction (also known as CJ). The tutorial also goes into detail about the role of each of the components of the affiliate marketing process. The live demo focuses on how CJ helps the user make the most of the insights, data and the options it provides. Now, let’s get started with understanding Affiliate Marketing:
The below topics are explained in this Affiliate Marketing presentation:
1) What is Affiliate Marketing?
2) What is the process of Affiliate Marketing?
3) What are the tips for success in Affiliate Marketing?
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-affiliate-marketing-for-advertisers/?referralCode=E6D1916527FDEB3BBEB0
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
-------------------------------------------------------------------------------
This presentation covers affiliate marketing from the advertisers perspective. Created for all affiliate professionals, this highly-rated course will teach you how to set up and run a successful Affiliate Marketing channel, and be the best Affiliate Manager you can be. You’ll learn about affiliate tracking, networks and agencies, and lead generation. In addition to, how to set up an affiliate marketing channel, and affiliate strategy.
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. You're happy because you earned a commission…
Affiliate Marketing | Affiliate Marketing For Beginners | What Is Affiliate M...Simplilearn
This presentation about Affiliate Marketing will go into the details about what is affiliate marketing, the different components involved in the process, the process of affiliate marketing, some tips for success in affiliate marketing and a live demo using the affiliate network Conversion Junction (also known as CJ). The tutorial also goes into detail about the role of each of the components of the affiliate marketing process. The live demo focuses on how CJ helps the user make the most of the insights, data and the options it provides. Now, let’s get started with understanding Affiliate Marketing:
The below topics are explained in this Affiliate Marketing presentation:
1) What is Affiliate Marketing?
2) What is the process of Affiliate Marketing?
3) What are the tips for success in Affiliate Marketing?
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Learn how to create an affiliate program that drives sales for you. Slides from Affiliate Marketing 101, a class taught by Dan Marques covering the fundamentals of affiliate lead gen, including affiliate networks, search engine marketing, recruiting affiliates, and more.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Affiliate Marketing in India - Presentation at Internet Retail Expo by Swati ...Swati Bhargava
Affiliate marketing is increasingly becoming a very important driver of sales to ecommerce sites. Learn more about how it works from Swati's presentation. Also see global success examples!
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Everything You Need To Know About Affiliate MarketingFahad J Siddiqui
Affiliate marketing is the most effective and profitable marketing technique that is beneficial for all stakeholders, i.e. i) The Merchant ii) The Affiliate, and iii) The Customer
N.A.P stars are given the opportunity to essentially become Independent Business Owners (I.B.O's).
As an I.B.O (Affiliate) in the N.A.P star project, your business is to start, maintain and grow your network through the help from leaders and partners (online and at meetings) in our network. These N.A.P stars are investors who invest time and effort into the growth of their network. As their network grows, so does their income.
You've been networking through social media like Facebook and Twitter all along, why not transform your current network into one that is profitable for you and all others involved.
Once involved, those in your network start earning an income that they control and they get free access to computer servicing (from "Tech-Universe Services") once every month if they want, access to prizes and members only promotions, access to other employment/training opportunities free of cost or at a discount, access to mentorship from already successful and developing life coaches, and many more.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Learn how to create an affiliate program that drives sales for you. Slides from Affiliate Marketing 101, a class taught by Dan Marques covering the fundamentals of affiliate lead gen, including affiliate networks, search engine marketing, recruiting affiliates, and more.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Visualsoft Affiliate Marketing for SME's Workshop - How Affiliate Marketing W...Visualsoft Marketing
Visualsoft's continuing efforts to educate users of their highly successful e-commerce platform lead to a client forum event held at the NEC in Birmingham during 2012. It was here that some of the more complex website marketing practices were explained in workshop format. This workshop lead by Affiliate Manager Luke Atherton gives small to medium businesses an introduction to Affiliate Marketing with steps on how to set a website up on an affiliate network as well as how this is used to generate leads and revenue.
Affiliate Marketing in India - Presentation at Internet Retail Expo by Swati ...Swati Bhargava
Affiliate marketing is increasingly becoming a very important driver of sales to ecommerce sites. Learn more about how it works from Swati's presentation. Also see global success examples!
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Everything You Need To Know About Affiliate MarketingFahad J Siddiqui
Affiliate marketing is the most effective and profitable marketing technique that is beneficial for all stakeholders, i.e. i) The Merchant ii) The Affiliate, and iii) The Customer
N.A.P stars are given the opportunity to essentially become Independent Business Owners (I.B.O's).
As an I.B.O (Affiliate) in the N.A.P star project, your business is to start, maintain and grow your network through the help from leaders and partners (online and at meetings) in our network. These N.A.P stars are investors who invest time and effort into the growth of their network. As their network grows, so does their income.
You've been networking through social media like Facebook and Twitter all along, why not transform your current network into one that is profitable for you and all others involved.
Once involved, those in your network start earning an income that they control and they get free access to computer servicing (from "Tech-Universe Services") once every month if they want, access to prizes and members only promotions, access to other employment/training opportunities free of cost or at a discount, access to mentorship from already successful and developing life coaches, and many more.
Learn how to increase your page rank and drive traffic through the use of backlinks. We cover four key ways of creating powerful backlinks and the tools that empower you to do so.
Speaker session from Affiliate Summit East 2010 - A practical look at innovations in affiliate marketing driving the industry forward. Framing the discussion around the 'eras' of affiliate marketing in the past, present and future. Slightly tongue in cheek.
Monetising your startup from the word go with advertising & affiliatesDigi Joe
presentation from @digijoe at Techcrunch UK Geek n Rolla on how early stage startups should approach monetisation, from an advertising and affiliate perspective.
(Skimlinks is a simplified affiliate marketing service so we've got experience helping web publishers & startups add affiliate to their revenue strategy)
As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety.
This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversant’s holistic approach to ensuring the highest level of ad quality for its clients.
Topics include:
- Marketplace challenges and the damage poor ad quality can cause
- The necessity of advanced proprietary ad quality technology
- Conversant’s holistic 8-part solution
- Data's crucial role in preventing fraudulent activity
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Affiliate marketing has the potential to contribute to new revenue opportunities. Explore the pitfalls of affiliate marketing and conversely how to leverage affiliate marketing in new innovative ways.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Hear, ask your questions and learn from Tenego's experience in working with many growing companies in different markets on how to continually seek scale your business while better enabling the channel as a true extension to your business?
● What is Partner Operations and how can it help your channel growth
● What are the responsibilities and metrics of success for Partner Operations?
● How Partner Operations can be the central core engine to drive channel growth?
● How do you align Partner Operations, Partner Management and your Partner Program implementation?
● What are the key tools, methodologies and capabilities needed in building your Partner Operations?
For more details, access: http://www.tenego.com/resource/partner-operations
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
For years pay-per-click has been a resourceful method allowing marketers to gain new website traffic and sales leads. But can you be sure you’re using this channel efficiently? The reality is, and many of us are guilty of this, we just throw money at this strategy in the vain hope it will work properly.
Join us for this webinar if you want to learn about:
How can you find out if you’re wasting money on PPC?
What can you do to boost the ROI you’re seeing from this channel?
Do you have a strategy behind the clicks that is going to optimise your conversion rate?
How are you measuring the success of PPC?
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Slides used on October 27th, 2016 during webinar "How to ensure Partner Fit. It's not as simple as it may seem."
http://www.tenegopartnering.com/resource/partner-fit-for-growth
In this webinar, you will learn:
● Five areas for Evaluation
● Key information to look for
● How detailed should your evaluation be
● How to evaluate your existing partners
● Understand underperformers
● What to look for in new partners
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
A number of tools and techniques for identifying user experience problems with your website. A presentation given at the Sheerluxe Etail conference 2010
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Who Am I?
• 10 Years Affiliate Marketing
Experience
• Eteach.com
– Managed affiliate
programme
– Managed partnership
deals
• Result Media Limited
3. Who Am I?
• AffiliateFuture.co.uk
– 8 years
– Managing Director
– Managed key accounts such
as Virgin Atlantic, Thomas
Cook, EUI,
CarphoneWarehouse, Sun
Bingo and Scottish Friendly
– 280,000 affiliates
– Global presence
Building a Monster!
www.moneybackmonster.com
4. Welcome – Who are you?
• Company
• Position
• Affiliate Marketing Experience – Programmes, networks, success
• What your looking to get out of today?
8. Introduction To Affiliate Marketing
Affiliate Merchant Tracking Solution
Any source of traffic
Publisher
Suppliers
Paying for an action
Advertiser
Technology
Network
Software Solution
10. Introduction To Affiliate Marketing –
Affiliate Types
• Affiliates Fit into 3 main types
– Content Affiliates
• People visit due to the content provided by the affiliate
– Arbitrage
• Buy traffic as you or to landing pages specifically aimed at
your or your products
– Professional Affiliates
• Affiliate links are the content
27. Introduction To Affiliate Marketing –
Merchants
• New Customer
• Customer Retention
• Leads
• Brand Exposure
• Market Mix Weakness
– Search Marketing
• PPC
• Natural Listings
Please note that there is no affect on your natural
listings in the search engines
Profit
Objectives
28. Introduction To Affiliate Marketing - Merchants
• Payments
– Cost per click (visitor)
– Cost per sale (cost per acquisition)
– Cost per lead
– Hybrid deals
– Tenancy arrangements
– Revenue Share
• Merchants set the commissions
29. Introduction To Affiliate Marketing
A balanced affiliate programme should account for 10-20% of online transactions
•Brand Traffic
– Type in traffic
– Search engine
•Email Marketing
– 3rd
party
– Newsletters
•Search Engine Marketing
– Paid listings
– Natural listings
•Advertising
– Banners
– Paid Content
•Social Media
30. Introduction To Affiliate Marketing –
Tracking Solutions
• Third Party Network
• Own tracking solution
31. Introduction To Affiliate Marketing
Figures ignore lead based programmes, adult industry and gambling sectors
Affiliate Marketing accounts for 7% of online business
Data Source IMRG, and Econsultancy.com
Online Sales Affiliate Sales
2008 £43.8bn £3.82bn
2009 £49.9bn £4bn
2010 £58.8bn £4.6bn
2011 £81bn
32. Introduction To Affiliate Marketing
Network Turnover
Digital Window (Awin/Buy.at) £65m
Tradedoubler £58m *includes search revenues
Commission Junction Unknown
OMG £16.7m
AffiliateFuture £15m
Webgains £9m
Affili.net £4.3m
Linkshare £1.8m
The largest programmes are not run with networks
34. Planning a fully integrated affiliate marketing
programme
11.30am-12.15pm
35. Planning an Affiliate Programme
Conflicts
Management & Staff
Technology
Wild West
“Next year we’ll reintroduce affiliate marketing, but as it should be. No silly commissions
being paid to grubby little people in grubby studios growing income at our expense,
getting in the way of genuine sales” Nick Roberston CEO ASOS 2007
To make affiliate marketing work you must plan it and implement it properly or it will be an
expensive lesson.
36. Planning an Affiliate Programme
Understand your current marketing strategy and plan where they will fit in.
• Content Affiliates are generally issue free
– Creative
– Copy
– Thinking out of the box
• Shop whitelabels
• Exclusive suppliers
37. Planning an Affiliate Programme
Understand your current marketing strategy and plan where they will fit in.
• Arbitrage Affiliates need rules!
– What advertising are you doing?
– What is the cost and value of your advertising?
– Staff cost – salary & training
– Can the affiliates do a better job?
– Can the affiliates do a better job on part of the campaign?
• Ultimately a Google keyword has a value and a cost. How can you maximise this?
39. Planning an Affiliate Programme
Understand your current marketing strategy and plan where they will fit in.
• Professional Affiliates – The ‘wild west’ and they use your content
– Voucher Codes – someone uses your voucher code, you give a discount and pay commission
to the affiliate
– Feeds
– Incentivises
– Customising deals
40. Planning an Affiliate Programme
• Creative
• Do you produce
internally?
• Key size
– 468x60
– 120x60
– 120x600
• File Types
– Gif
– Jpeg
– Flash
– HTML
• Issues
– Call to action
– No Urls
– No Phone Numbers
– Seasonality
41. Planning an Affiliate Programme
• Treat your affiliates like a
sales team
• Video Interviews with the
merchant
• Marketing guides that are
both merchant and
industry specific
• Branding guidelines
• Examples of offline
promotions and
advertising
• Additional creative
resource
• Seasonality Charts
• Frequently Asked
questions
42. Planning an Affiliate Programme
• Data Data Data
• Product Feeds
– Product Names
– Product Descriptions
– Brands
– Destination URLS
Don’t worry about duplicate content
• Pricing Files
– Price
– RRP
– Delivery
– VAT
• Voucher Code Feeds
• Feed Types
– XML
– CSV
– Live – you are responsible for your data being correct
43. Planning an Affiliate Programme –
Competitors
• Already Have Programmes
• Commission Structures
• Cookie Lengths
• Consumer Offers
• Incentives
• Set-up
– Networks/Direct
– Do they use an agency
• Resources
– Affiliate Manager
– Regular Communications
44. Planning an Affiliate Programme - Affiliates
2 Top Level Groups
• Key Affiliates – drive 80-90% of your programme
• Long Tail Affiliates
• HitWise
• Syntrax
• Alexa
• Google
46. Planning an Affiliate Programme
• Affiliates Will Come To You
• Define targets
– Who are your key affiliates
– Number of affiliates
– Traffic
– Conversions
– Sales
– Spend
• Define Tracking & Reporting Requirements
47. Planning an Affiliate Programme
• Reporting Needs
– What do you need to report?
• Internal KPIs
– Weekly/Monthly Reports
– Annual budgets
– Year on year changes
• Early warning system
– Budgets
– Stock issues
• Programme Optimisation/Monitoring
– Spotting dropped affiliates
– Poor Convertors
– New affiliates
48. Planning an Affiliate Programme
• What if it goes wrong?
– Too many sales
• Budget
• No stock left
– Too few sales
• Site doesn’t convert
• Affiliates wont put up links
– Commission too low?
– Competitors have better relations
• Affiliate take links down
49. Planning an Affiliate Programme
• What are you paying commissions on?
– Including Vat (check your VAT rates)
– Including Delivery
– Product variations
– Valid lead
• Are the Affiliates aware
– Offer text
– Communications
• Test Test and Test
• It will break
• You don’t want to reduce commissions
– However short term launch campaign works
50. Exercise – The network versus direct affiliate
programme
12.05am-1.00pm
51. Technology
• Links
– Cookies
– Flash Cookies
– Browser cache
– Tracking references for affiliate
• Cookie Windows
– Standard is 30 days
• Confirmation Page
– Javascript
– Image pixels
– Pass order details
• Reporting Tools
– Orders
– Validate/Cancel Transactions
– Assign commissions
– Real-time
52. Technology
• Reliability
– Links must not fail
– Links must be ‘quick’
– Browser compatibility
– Reporting tools uptime
– Cope with significant peaks and troughs
• De-duping
– Last click wins
• Approving/Decline Affiliates
– Brand protection
• Serving Banners
• Providing Products Feeds
• Customised Reporting
53. How To Choose Solution
• Cost
– Set-up costs
• Hardware
– Monthly fees
• Hosting Fees
– Override
• Support
– Experience
– Company Resources
54. How To Choose Solution
• Affiliates
– Base
– How attractive is your brand
– Can they trust your solution
• Wont sign-up
• Slow to test your programme
– All reporting requirements
• Speed of launch
– Setting up technology
– Setting up programme
55. How To Choose Solution
• Risk
– Traffic through third party servers
– You don’t own the data
• Control
– Ability to customise the programme
56. Network or Self Managed - Networks
• There are 25/30 UK networks and growing rapidly
• Many networks aren’t profitable
Do your Research!
• Affiliates won’t work with all networks or directly with
you – Talk to them
• Can the network handle your reporting needs?
• Does the network have the technical infrastructure?
• Is the network cost effective?
• What are your competitors doing?
• Overseas Reach
57. Network or Self Managed – Multiple
Channels
• Running 2 networks or network and direct
• Advantages
– Larger Reach
• Not all affiliates work on all networks
• Some networks have own traffic
– Improve relations
• Affiliates have preferred account managers and
networks
• Often prefer client contact
– Build on lack of company resources
• Disadvantages
– Cross tracking/Cost of technology
– Admin time
– Costs
58. Network or Self Managed – Multiple
Channels
• Disadvantages
– Cross tracking/Cost of technology
• Two commissions against one sale
– Admin time
• Checking sales
• Checking affiliates
• Uploading creatives
• Checking feeds
• Approving affiliates
• This can be automated
– Costs
• Multiple set-up costs
• Multiple monthly fees
• Cross tracked sales
– No longer as profitable for a network
• Networks want exclusivity
59. Network or Self Managed – Multiple
Channels
• Disadvantages
– Cross tracking/Cost of technology
• Two commissions against one sale
– Admin time
• Checking sales
• Checking affiliates
• Uploading creatives
• Checking feeds
• Approving affiliates
• This can be automated
– Costs
• Multiple set-up costs
• Multiple monthly fees
• Cross tracked sales
– No longer as profitable for a network
• Networks want exclusivity
61. Optimised Programme
• Not all affiliates are equal
– Different conversion rates
– Different basket values
– Different volumes based on commissions
– More profitable customers
• Higher proportion of returning customers
• Not all affiliates are good for you
– Sales you’d have got already
– Picking up sales that other channels would have converted
– Having to pay large commissions to get the traffic
62. Optimised Programme
• The Buying Path
– People usually have multiple touch
points when buying
– Do you know every point each
customer touches
– Certain website start the booking
process
– Certain websites finish the booking
63. Optimised Programme
• Affiliate Marketing works on a last
click wins the commission
– But would the booking have occurred
without the first affiliate.
– What happens when you have other
channels involved.
64. Optimised Programme
• The industry is confused
– They want to apportion commissions but how….
– You have to pay Google per click and you have to pay tenancy regardless.
• Best Practice
– Include all your marketing channels and de-dupe to the last click
– Don’t include your brand search campaigns
– Don’t include your own newsletters.
– Watch your bookings closely to ensure affiliates are being rewarded.
If the affiliate doesn't’t earn enough they will reduce your exposure or drop you. Move
affiliate commissions to ensure they are happy. Some affiliates can increase volumes
if you pay them more
65. Optimised Programme
• Voucher Codes
– Paying commissions and provide a discount
– Customers who are ready to buy go and find a
code (you can track this with an analytics tool)
– But would the consumer have actually
purchased?
– Would they have used another retailer with a
code?
– Voucher codes are big brands now
– MyVouchersCodes.co.uk receive around 6
million visitor a month
– Strict programme terms
– Ensure you have your own page
66. Optimised Programme
• Incentive Sites
– No margin issue (although savvy shoppers can find a voucher!)
– Loosing customers who are ready to buy
67. Optimised Programme
• Don’t Cull Affiliates
– If they are not active they maybe active later
• Sites Not Live
– Don’t reject them they may not come back
– Affiliates are busy, they may never come back
– Who is the next facebook?
– Some of the smaller affiliates send the best quality customers
– Networks don’t always provide full details
• Affiliate have multiple sites
• Some site are large and not easy find your adverts
69. Who Am I?.
• Affiliate since 1996
• Building and marketing
ecommerce stores since
2000
• CRM Manager at ipoints
until sale to Maximiles in
2006
• Shine Marketing:
Marketing optimised
ecommerce stores inc
affiliate integration
70. Launch Checklist - Issues
Business Issues
• Budgets
• Over delivery
• Under delivery
• Branding Issues
• Quality checking affiliates
• Poor Conversion rates
• Competitors taking action
Site Issues
• Technical failures
• Leakage
• Site Changes
– Browser bugs
– Tracking codes
– Data feeds
– Secure Checkout
• Poor Conversions
79. Events
• A4U Expo
– Annual trade event
– Organised by A4U Forum
• Network managed
Events
– Often focused on
vertical sectors
• Run your own event
– Show & Tell in store?
82. Affiliate Extranet
• All your affiliate info in one place:
• Banners& Creative
• Policies
• Offers
Affiliates will often search for:
“[company] affiliate”
• Prezzybox good example
Most networks give affiliate an indication of merchants conversion rates
These can be heavily skewed by discount & cashback sites
Until a sale is made (so they get paid) affiliates will consider site visitors as “their” traffic and will avoid sites where there are opportunities for offline sales to be made
Leakage means any opportunity to leave your site that they won’t get paid for
Advertising 3rd party offers is generally a bad idea, but do you advertise other parts of your business?
Do al arts of your business attract affiliate commission?
Discount codes are an enormous part of affiliate marketing at the moment
Try to move them to AFTER whenever you have gathered the customer email – use analytics to see if content affiliate cookies are being overwritten
Your network should offer some background to who is promoting you
If it’s not obvious what they are doing, ask.
The main UK forum is A4U. Most networks have their own sections for you to promote new offers.
ABestWeb is the closest US equivalent if you have an international progremms
Most newtorks will run a blog of latest offers so use them
You should also try to create something like this for your own communications with affiliates
Try to get personal contact details when you can, but be respectful of how each affiliate works
A large number of affiliates are still part-time so email / MSN / Skype may be preferred